Kang is the leader in ecological building materials industry

Introduction: As the saying goes, when the sea is low tide, you will see who is swimming naked. With the continued years of real estate fever fever, resulting in the related industry domino ribs effect has gradually emerged. The same is in such a large background, the Kang plastic group not only to adopt a conservative strategy, shrink the market front, but strong belief, the trend of growth, to the "Ecological building materials leader Enterprise" this ambitious goal to launch a sprint. What is the Master card, what is the advantage, to make their own calm, in order to endanger the machine? Decoding the success of the enterprise, bi-virtual network High-end dialogue column on the high plastic technology Group President of the Special Assistant, Brand director Mr. Cheng an interview. Kang Plastic Technology Group President of the Special Assistant, Brand director Mr. Cheng received an interview with the Blue virtual network: Zheng Hello, thank you for accepting the high end of the bi-virtual Network Dialogue section of the interview. Kang Plastic Technology Group main plastic pipe, in the field of industry is a leading enterprise, I would like to ask you to talk about the current products and market conditions. Cheng: Kang is the domestic focus of ecological pipeline engineering system manufacturing building materials Leader Enterprise, the product covers civil engineering, municipal engineering, home improvement, profile doors and windows four categories. The product system divides into the ecosystem water supply pipeline engineering system, the ecological democratic and civil engineering system, the ecological and civil power piping Engineering system, the ecological Civil Engineering Heating pipeline project system, the ecological municipal water supply pipeline engineering system, the ecological municipal sewage pipeline engineering system, the ecological municipal gas pipeline engineering system, the ecological municipal communication pipeline , ecological municipal electric power pipeline engineering system, complete category. Our marketing and service network covers the whole country, annual sales growth rate of 25%-30%. Bi-Virtual network: At present, the housing market decline in the trend of the impact on the Kang? What's the deal? Cheng: Kang Development 15, from the beginning from scratch, to the current scale of enterprises, by virtue of technology companies, product innovation, qualified quality and fast and efficient service. We have the market discourse power of the civil architecture market, with Wanda, Bi GUI garden, Evergrande, Greentown, Green, Golden, Longhu and other national real estate 50 strong, local property before the top 10 enterprises have a close strategic cooperation; Municipal products market covers agricultural irrigation, communication power, gas pollution and other municipal projects, Including China Mobile are our strategic customers, these customers are after years of cooperation, based on the technology, products, quality leadership, service security based on the cooperative relationship is very stable. Facing the current grim market situation, in this big market background, Kang has four aspects of the response: one is to rely on years of technology, products, quality and services, the second is to rely on the formation of strategic customer relations, cooperation and mutual win; the third is the whole group of more than 3,000 employees recognize the situation, the goal of unity, common purpose, confidence than gold important; Four is we face the market big adjustment background, further around five year strategy carries on two times development, the mold brand, the scale management; Five is to stabilize the democratic civil war, accelerate the business to the municipal transformation, at the same time increase the new product development, quality optimization and market center of gravity move forward. We are acutely aware of the industry's seriousOver the next 3-5 years, the plastic pipe industry will now collapse. Based on this, our assumption is that if in this big market background, the plastic industry as a whole or every enterprise will certainly decline in sales, our goal is to achieve one of the lowest decline in the company. Bi-Virtual network: learned that Kang was selected for the Dragon's deep dive business preferred products, you can simply introduce the advantages of Kang, Kang selected reasons? Cheng: The new national leadership to promote the Chinese dream, Kang people planning the Kang dream. Dragon is the cutting-edge technology to achieve the Chinese dream, Kang is an industrial hing state and is committed to the ecological cause of the dream. It is our pride to contribute to the cause of the deep dive of the dragon. The first choice of the Dragon's deep diving business products for the national deepwater cause base to provide eco-quality pipe, is based on the technology of the company, product innovation, qualified quality, fast and efficient service, and the group has always been our social responsibility, committed to the ecological cause of the decision. Supporting cutting-edge technology China dream is part of our public welfare undertakings. We will be committed to do China's ecological building materials industry leader enterprises. Bi-Virtual network: In the internet to see the Kang Group held "for the Dragon Gift" couplet collection activities, I ask how the idea of how to initiate such an event? Cheng: As I said before, the Dragon is China's cutting-edge science and technology cause of China dream, we are a modern group company, is further realize the brand, large-scale, Industrial Hing Bang Dream, couplet is our Chinese quintessence, especially in China's reform and opening-up has been 36 years, the whole of China needs to return to the national complex, to awaken spirit, to Yang China's prestige, nowadays also the rise of Chinese characters hot, idiom hot. Therefore, the Dragon's cutting-edge science and technology dream and the great industrial hing state Dream, couplet to unite with the quintessence of the nation to arouse the attention of the national cutting-edge cause, while promoting the development of Kang. This activity is more as a bridge, in the Dragon to go on the occasion, to create a "dragon Levy Sea, Kang, proud of China, for China refueling" atmosphere. Bi Virtual network: Yes, from the "Chinese Character dictation Congress" and "Heroes of Chinese characters" and other programs such as hit, traditional culture has attracted more and more attention. Kang to grasp the trend of the times, the pulse of the time, the cutting-edge technology and profound cultural heritage, is indeed a good idea. May I ask Zheng that in addition to organising activities such as "offering a tribute to the Dragon", the general is how to manage the brand? Cheng: First, after 15 years of development, Kang has a market voice and a certain market share, long-term and stable strategic partners, enterprise internal standards, processes, systems, system norms, their own strong, Resource matching. On this basis, we implement the brand's five-year development strategy plan, is to grow into the ecological building materials industry leader, leader brand. Multi-element, three-dimensional brand communication and modeling, such as central 13 sets of 18:45-18:50 10 seconds of the standard version of advertising: Kang Building materials, ecological future, strengthen the network of new media promotion and dissemination, such as your bi-virtual network, as well as Baidu, 360, Tencent and other long-term propagandaBroadcasting and brand building, while strengthening the construction of the media, the group micro-letter, micro-Bo, Kang official website, the professional magazine "Modern tube Industry" "Pipeline business" and so on, from the media "Kang" Magazine (quarterly) and the "People" Newspaper (bi-monthly), antiaircraft artillery, dealer flagship store, shop recruit door head, body advertising coverage. Kang's brand-building has always been based on technology, quality, service, cooperation and mutual benefit of the foundation and connotation, is committed to promoting the development of ecological construction materials. Bi Virtual network: You mentioned a five-year development plan, to become an industry leader, then the industry in the current ranking of what position? Cheng: At present, the industry status is the top five, the goal is to become the second place. Now we have a certain gap with the industry leading enterprises, so we are learning from leading enterprises in the industry. Bi-Virtual network: Corporate culture, development strategy and management are three of enterprises closely linked, indispensable elements, please talk about the relationship between the enterprise culture, development strategy and management? Cheng: Kang After 15 years of development, our corporate culture is also constantly progressive, now the enterprise management into the capital era, the speed of the Times, The era of knowledge management, so our corporate culture is constantly in the direction of better adjustment to adapt to the current trend of development. We advocate respect, value, achievement. Our core values are: the market first, cooperation and mutual benefit, pragmatic and thrifty, to people, sincerity and efficiency. This core values of the depth of our corporate culture, but corporate culture needs carrier to performance, not chanting slogan or stay in the text of things. The first manifestation of the carrier is constantly advancing with the times, the continuous development of the brand, scale, standardization, to achieve the promotion of staff income, material civilization can be spiritual civilization, this is our core. Second, we build performance-oriented enterprises, learning-oriented organizations, pay attention to staff training, including internal training outside training, improve everyone's ability, and constantly meet the needs of development. Kang's wage level belongs to the industry in the high, protect the legitimate rights and interests of employees. When it comes to corporate culture, for the boss, thinking is a grander blueprint; for the core executives, thinking about the achievement of the annual and medium-term goals, but for the grassroots staff, more need is the cultural landing, find the carrier. We have clearly formulated the "two times development, branding, scale operation" five years of development strategy planning, 2014 is the new five-year strategy of the start of the year, "two development" because of the 15 years of development has reached a relatively high peak, when we clearly two development, hoping to meet the new five years, Try to double the sales in five years. "Brand Building" is the new target and engine of Kang Group. We are the industry is immersed in manufacturing, lack of brand tension and the pull of the enterprise, so we have to shape the brand, to further "scale operation." Because now this industry competition is more and more fierce, serious oversupply, the whole industry into the era of meager profit, this time depends on what? by technology, quality, improve management, achieve scale efficiency. Third, if the enterprise has no culture, I often say a word, dry longOn the long-term, dry short on the labourers, if only with the treatment of a business, especially when the staff has met the basic material needs, management is still only in the material, treatment, then the enterprise has no forward momentum, then the staff need new goals, establish a new pursuit. Our Chairman is fully aware that a group of companies such as Kang is unlikely to rely entirely on treatment and must have a clear new goal, which must be achieved through effort rather than emptiness. So our strategic goal is to become the leader of ecological building materials enterprises, leaders brand. With a new goal, starting in a new direction, the whole of the people to unite together. Corporate culture throughout the management has always been the link of all the people, is the core driving force forward. Bi-deficiency network: The trinity of corporate culture, strategy and management, effectively lead the development of Kang, this is the key to success. Could you further talk about the development of the staff? Cheng: about the staff training, is three-dimensional, comprehensive. First of all, the Kang people have common goals, values, a complete corporate culture system, Kang Song and "Kang" brand core ties. Second, according to different levels, open different meetings. For example, all staff in the office will be in the early Monday, the workshop staff every day before the meeting, after class. Monthly degree We also have plans, summary meeting, semi-annual, annual summary of the meeting. The year-end summary of the Conference with our staff A word is: awards to fatigue, received a soft award. Our award process is relatively long, generally lasting two or three hours, a large number of prizes to motivate employees. Third, all our target strategies, plans, major initiatives, and major orders have been made available to employees to inform them of what they are doing and to make their employees feel like Masters. Finally, after the introduction of the system process, first of all the staff to preach, training, to staff a period of adaptation, during this period, the staff self-examination, Kang not to reward or punishment, one months later began to strictly implement the system. Five, advocate staff concerned about the country, love the public good. For example, in the previous Wenchuan earthquake, Yaan earthquake, we are all full donations, organize donation activities. VI, take part in the outside training activities, this is for some employees, our senior management team will organize a close to the nearest tourism seminar, like the end of this month will be the group of senior executives to carry out democratic, in response to the call of President Xi, to carry out criticism and self-criticism, but also to the current market situation for Seven, inside training, the company has its own lecturers team, for different levels, different positions to carry out different training, heavy landing. Eight, the newspaper magazine, the display window and the slogan on the wall, everywhere to preach to staff, these are our cultural carrier. Let the staff understand the quality policy, code of conduct, responsibility and thanksgiving, and so on, through these tangible physical carrier, so that the staff to form a unified thinking, to eliminate differences, as far as possible to achieve consistent goals, direction, and ultimately achieve consistent behavior, better and faster to achieve our common goals. Bi Virtual network: Thank you very much Zheng. Kang Company is biVirtual network into the knitting enterprise, please talk about the bi-virtual network impression, views and suggestions. Cheng: I don't know much about the net, because of this cooperation, I have a special look at your site, your site is also very good, is still in the process of building, bi-virtual network in many enterprises between the bridge, we are also a part of this platform, very supportive of the expansion of the virtual network and development. My suggestion is that when the conditions are ripe, you can hold a series of discussion forum activities, so that the bi-virtual network and the links between enterprises more and more closely. Finally, I wish bi-virtual network better, vigorous development, thriving. Bi-Virtual network: Once again thank Zheng to accept our interview, but also wish the Kang group more and better, the early realization of the grand goal.