Keep the content of the business separate from the "free" content

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In the morning, Liang, a member of the Chi Brigade, chatted with his website group program, because see most of his website is the content of a large number of home page piled up, so suggested him to do a "User experience Guide" type of site, and then chatted about a topic related to the title, think or use words to record down, so that more members of the intelligence Brigade to share.

First, the concept of "free" content. Because this phrase is not particularly rigorous, for everyone in the back of the reading does not produce ambiguity, I just said that I know about it. In fact, the content on the site is free, and the "free" is more of a service that tourists are not necessarily or unwilling to pay in an online tour.

In addition, through long-term network work, I think it is not a good idea to mix business content and "free" content for three reasons:

1, visitors do not like. This is in fact the same as offline consumer experience, because consumers are very sensitive to business behavior. When a consumer enters an area that appears to have no business behavior at all, it finds itself in contact with the business behavior of the business without knowing it, and the result is often not what the business wants.

2, will make simple things become complicated. For the vast majority of business planning and operators, but also very clear the 1th mentioned situation, because they are consumers. So in order to avoid such feelings but also have to integrate business behavior, they have to rack their brains, painstaking planning, design some good ideas to "both have"! But in my opinion, most of the attempts, except for trouble, ended in failure.

3, let the propaganda arrive more accurate. The best case scenario is Google's bid ranking product. The "sponsored link" on the right side of the search results clearly tells the visitor which is the business behavior and saves the cost for the person who put it. And the reverse case you may wish to look at Baidu.

Based on the above three reasons, I do not want to discuss with you why we want to separate the two kinds of content. I am more concerned with what is separated, how to separate, and some of the little ideas that may come to mind.

1, which content should be separated? In fact, as long as we pay attention to observe, it will be easy to find. Or the six elements of tourism (food and housing travel to buy entertainment) to simply explain.

Food: Local characteristics of the introduction of food and catering establishments can be completely separated;

Stay: Tips and price references for accommodation should be separated from the recommended hotel;

Line: Traffic lines, electronic needs and car rental, pay transportation services separate;

Tour: The scenic Spot introduction, the tour help, the tour tips and so on should and the tour pays the service to separate;

......

2. How to separate? I think in order to make the viewer convenient and achieve our own goal, can be in the structure of the page to move some brains. You can set up a special tourism service to provide visitors with the reference, you can also introduce specific tourist content of the page in a prominent position, put on a link to tourism services.

3. Some small ideas often get unexpected results. For example, when we make the content of the link for the paid service, we often use the words "recommendation", "suggestion", "attention" and so on. Maybe we can try "you might as well ...", "You may want to pay ...", "Why don't you Try ...", "people usually choose ..." and so on, what are some of the more interesting but real text content that tells the viewer what other paid services we can offer? Yu Qiuyu said that the Chinese people are not a good speaker of the people, so that we on many important occasions will not speak well!

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