Key factors in the promotion process of executive Power website

I often have friends who read the web promotion articles I write and then ask me how to promote their website. In fact, I will be the promotion means, basically have been shared out. Promotion methods on those, the ultimate ability to achieve their desired effect, the key is the actual implementation of the strength enough. is serious to do, found that this method is not workable, no effect. Or casually get under, feel nothing special effect, give up. Today I will take the previous two product promotion cases, and share with you, how I do.

One: http://www.aliyun.com/zixun/aggregation/39768.html > website Alliance promotion Experience

Website Alliance Promotion Work is my company in Beijing to do the first direct and promotion of the work linked. At that time, the company let me be responsible for a "music alliance" promotion, is the company to promote the Alliance products, the league site to do the least of a product. Because it is music class, not attractive, and low price. Compared with the mop alliance of the same time, the cost-performance ratio is much lower. For example, a website with the same advertising location hanging Music League and Mop Alliance ads.

100 people go in. Up to 2 people will click on the Music Federation ads, and MOP because they are biased "erotic" ads. 100 people go in at least 4 people will click. And our is 1 clicks 2 cents, MOP is 1 clicks 4 cents. means the same position, hanging our ads, than the mop alliance less than 4 times times the income, stationmaster is not a fool, so at that time to do music products Advertising Alliance site very few.

When I took over the job, I was also desperate, feel that in such an objective environment, want to push the product is basically impossible, almost gave up. Later, I read a xingdong article, "Internet Entrepreneurship five core issues: can be either winning or fatal" Let me understand a truth. Don't complain about things that can't be changed, no matter what you do, do it carefully and execute it. Try to think of the way you can see it, if not, then tell the leader, this is really no way.

Because they have done a personal site has done a lot of alliance ads, so the Web site Alliance and personal webmaster mentality or have a certain understanding. First I went to investigate all the same kind of website alliance, see their price is how much, the style of advertising size, promotion channels and so on, is what kind of website hang their ads. There are some comparisons of our alliance platform with each other, such as the success rate of user registration, the following guidance for registered users, and so on. Also did some webmaster survey, why not willing to put the music league ads.

After these surveys I found that fewer people were contributing to the music Union, not least because the price was not in the ascendant. Also because the size of the ad too little style, there is not enough to promote the full channel, the initiative to register the Alliance site to do all the work is not in place and so on. The original music league advertising size style only more than 10, and are not the usual size of the site, resulting in a number of alliance sites because of the size of the problem, give up the ads to the Music League. Later I increased to more than 50, put a lot of commonly used advertising code to add up. So as to meet more sites of different advertising, increased my ability to convince the alliance site to hang up the weight. In addition, I through the background of the Advertising code data analysis, see so many advertising code, which a few of the click Conversion rate is the highest, and thus to some affiliate website strongly recommended.

Actively to the Alliance registered website, I will use IM to contact them to ensure that they eventually hang up the music league ads. Also will analyze some Alliance website's data, for instance some website's advertisement page has the 1W IP display, but only a few people click. I will help the Alliance website to study and analyze the reasons, and find ways to increase the click rate. Through these means, the Music League stop promotion time, than I took over when 4 times times the flow, although not much, but also successfully completed the leadership entrusted to me the task. From the beginning to prepare to give up, to the later non-stop to find ways to carry out, let me understand, as long as not paragraph of the way, seriously to carry out, always complete the task.