Key points of talent network activity planning

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Any site to operate well, can not be separated from the planning of various activities. Although the network is an intermediary service for recruiting units to find talent for job seekers, but also can not be separated from the use of various activities to reserve resources and promote the efficient conduct of such acts. In the planning of activities, there are several important points about the success or failure of activities.

1, the determination of the main objectives

Talent Network is not a purely traffic-dependent website, it needs not only traffic, but also the image of the site, job Seekers resume database, recruitment units of talent recruitment resources. Therefore, any activity is not based on traffic for a single purpose, but want to do all the things through an activity is almost difficult, even if the large-scale job fairs, it is difficult to take into account all aspects. Therefore, in the activities of the time, we must first determine the main goal, and then in the planning of activities to take into account the other aspects can be, must not want to swallow a fat breath, then everything, but everything nowhere.

2, select the target crowd set platform

With the development of the Internet, people gather more and more platforms, from the original information site to the current forum, micro-blog, micro-letter and so on. But not the larger the platform for us to help the greater, to determine the target of this activity of the crowd, such as the face of white-collar, then micro-letter is not very suitable, because most white-collar workers are facing the computer, more suitable for the forum and Micro Bo. If the face is not a regular computer network of people, it can choose micro-letter and micro-Bo platform, the current mobile phone on the proportion of the forum is not very large. Of course, according to the nature of their own network, to choose a more suitable platform for the target population.

3, according to cost-effective to seize the user's greatest needs

The purpose of the activity is to profit from it, not to spend money to do the activities of the larger the better, the more activities to do the corresponding success or failure, the labor will be correspondingly increased, to consider their own team can cope with the maximum user volume. The next is to select the user's needs, of course, the most direct is to provide jobs, but the total can not open every day job fairs. In addition to this demand, in the downward consideration of the user's needs, such as the site's own recommendation function, to provide some excellent units internship qualifications, if not, the use of gifts to do activities is also good. Of course, the information on the gift printed on the network can also be used as publicity materials two times.

4, user storage and traffic transfer

Activity is the peak of traffic, but if you do not do any processing, these flows will flow with the end of the activity. So in the event planning, must be integrated into the flow of storage and transfer. For example, when you are doing activities on Weibo, should pay attention to the official microblogging of the network as the basic requirements, other ways can also allow users to leave mobile phone number, and simple activities, through other platforms can guide users to the network direct activities, so that users will automatically register the network's account.

5. Data statistics and follow up

The data after the activity is the most important thing, it is our next activity of reference and anticipation. including which link the user in the activity can bring the biggest benefit to the website, what link needs to improve. And to track what happens to the user or effect that comes through the activity at the end of the activity. The overall grasp of the activity began to the end of the activity results, can really calculate the activity to bring to the site how much benefit.

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