Kitty Black Castle Popular Huayi expands new growth point

Black Castle Black Castle interior figure bedroom Sina entertainment news Hello Kitty Black Castle since the opening of the Beijing work in December last year, has become the hottest and most fashionable city center entertainment hot Spot, the investment Fanghua Brothers also through this successful operation Hello Kitty Black Castle to introduce the mainland,　　Completed the mainland entertainment flagship of the new expansion, to become China's "Disney" take a solid step. As we all know, since the listing of Huayi Brothers, its main business film and television sound and star brokers in 2010 has achieved a bright eye results, "Aftershock earthquake", "non-Prudential Don't Disturb 2" and several blockbuster created a staggering high box office, star brokers also do a good job, Music Chen and Shang and other artists have made rapid progress in the qualitative change in 2010, and now Huayi officially into the animation and entertainment industry, will help its expansion scale, forming a new profit point, so it seems that the hundred Days of Hello Kitty's Black castle is just the prelude to Huayi's next big game.　　Refer to all of these factors and compare their early highs in the gem market, it can be said that today's Huayi Brothers is a ready to go, rising space of great potential shares, with the rapid development of China's cultural industry, as the mainland private entertainment enterprises, the leading brother, in a positive external environment, China Brotherhood will gain a broader space for development. Huayi into the animation industry, there are a number of advantages, one is to help the group to achieve the industry's local monopoly, improve the company's industrial chain, so that each department of resources can be effective flow, complementarity, mutual cooperation. Hello Kitty as a familiar cartoon characters, the surrounding products in the global scope to create a huge commercial value, and huayi future through their own in the film and television sound advantage to create an independent brand of their own cartoon image, break through the Chinese film and television industry peripheral merchandise profit bottlenecks.　　The same ready-made animation products can be cleverly integrated in the advantages of Huayi integration of marketing, based on this, I think Huayi's future development goal is not only to be China's "Warner Brothers", but also to grow into China's "Walt Disney", so the animation in which will occupy an increasingly important position. Secondly, the animation industry, especially the theme of paradise in China is a relatively new industry, market space is large, at the same time the industry does not have the same level with huayi companies to participate in competition, so Huayi organic will by virtue of its group advantage, in the early stage of the market to occupy a relatively large share, so that, such as the future cake bigger,　　A large share of the previous one will naturally achieve greater growth. and Huayi This operation Hello Kitty Black Castle, in the publicity also showed a very high executive power, on the one hand with the popularity of its star to drive the attention of Black Castle, on the other hand with the big brand cooperation, but also to the promotion of Black Castle has brought a lot of positive factors, Huayi's advantages in packaging and promoting entertainment products through this introduction Hello Kitty blackThe color castle left a deep impression on the people. Near the Spring Festival, as a traditional Chinese festival, this period, the people's consumption capacity is huge, just Hello Kitty Black castle's operating cycle covers the entire Spring festival holiday, it can be foreseen that the Black Castle after the unprecedented pomp and event than the previous Christmas New Year holiday. Hello Kitty Black Castle as an interactive real-life Adventure Model theme park, in the process of the whole garden to give people the greatest feeling is pleasure, whether it is a dream in the castle realistic scene, or fun-rich game, or staff enthusiastic smile, What is conveyed to visitors is the joy that coincides with the festive atmosphere. It must be a memorable experience to have a traditional spring festival in such a flavor place. (Wen/Xiao si er)