Korean Clothing house Wireless data disclosure

Absrtact: August 5 News, a few days ago, Korean clothing House CEO Chong almost unreservedly exposed the Korean clothing house flagship store July Mobile end of the operating data, and at the same time display its PC-side data. Billion power network one by one compared to its shop in the mobile end of the month

August 5 News, a few days ago, Korean clothing House CEO Chong almost unreservedly exposed the Korean clothing house flagship store July Mobile end of the operating data, and at the same time display its PC-side data. Billion power network one by one compared with its store in the mobile end of the month and the PC end of the data, there are the following several discoveries:

Korean Clothing house flagship store wireless terminal data

Han ' An house of the same store PC-side data

1, the mobile end of the daily average browsing is much higher than the PC side. July, the Korean clothing house flagship store on the PC side of the daily average number of visitors more than 630,000, and the daily average view of more than 1.32 million. By contrast, the daily average number of visitors to the store's mobile end is just over 280,000, but the daily average is over 1.7 million.

2. The average access depth of the mobile end is much higher than the PC end. According to the data provided by Chong, the Korean clothing house flagship store in July the average access depth of 5.93, while the PC side is only 1.98.

3, PC end Customer unit price is slightly higher than the mobile end. Korean Clothing House flagship store PC end customer price is about 152 yuan, mobile end is about 142 yuan.

4, PC end repeat account is higher than the mobile end. It is understood that the Korean clothing house flagship store mobile end of the average turnover accounted for 38.70%,pc end of the 43.92%.