Kun: An interview with Nanning Electric business female Jie, 3 years of performance turned 10 times times

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

This issue of the interview guests are my old students and customers, but also I very good friends: Nanning Body Heng Health Medical Technology Co., Ltd. in charge of Beauty, the electric business of Mulan, Peng Liping. When she joined the company in November 2009 as a customer service, the company's monthly sales were only about 30,000, and she reached 60,000 per cent of her personal performance in the fifth month; As a result of outstanding performance, the company was promoted to the head of the company, followed by its results from 2010 more than 2 million, to 2013 years of more than 20 million, 3 years turned 10 times times, the company's products brand new rare treasure also become the first similar products taobao. 2014 their goal is 40 million, as far as the current sales situation, the completion of it is basically no suspense.

These years I witnessed the growth and achievements of Li Ping, her many experiences and ideas, are very worth learning and learn from. So with her own consent, I specifically gave her an interview to share her experience. Peng Liping is very low-key, before this, she has never been external to share her experience, so the content is absolutely dry yo!

Gossip less, below please Peng Liping debut.

Peng Liping: Hello, I am nanning body Heng Jian Medical Technology Co., Ltd. Peng Liping, our company mainly to do health food, including calcium, zinc, calcium supplementation, selenium and other six products, very happy to communicate with you and learn.

Kun: Li ping you are in November 2009 as a general customer service identity into the company, after the overall sales of the company is not very high situation, soon become a sales champion, and then step by step to today. Would you like to share your experience and experiences in sales?

Peng Liping: First of all, I buy things on the other side of the service requirements are relatively high, since I have such a request then I believe that other people also need such services, so I am in the service of clients when I will use their own requirements to others. There are several points to summarize:

1, to the heart, to have empathy, communication to be sincere. There are three main points: one is transposition thinking. When I communicate with customers, they are all standing in the user's perspective to consider the issue, each time before the communication, I am thinking how to do to support each other, how to solve each other's problems, and the second is to control the mood, a guest to take a long time there will be restless, this time I will keep reminding myself, I do not qualify for customer service is emotional; Third, the customer benefits first, all the interests of the user as the center, not for the performance and misleading customers, said firmly do, is it?

2, can not sell for sale, products must meet the needs of users, such as some of the sellers of clothing, obviously clothes are not in accordance with the size of the buyer reported the number, but in order to sell to say the whole body, etc.

3, can not be the answer. For example: I also often buy things on Taobao, but most of the sellers do not ask me the deepest impression of the dialogue is that I asked: Hello, I would like to know when you can ship? The other side answer: Pro, in the. I will be particularly disgusted with this shop, basically will not buy, even if I give the comments and scores must be very bad.

4, as little as possible with the word or paste copy, every time or every chat is emotional communication, as long as the communication is the intention, sincere even if you are not very good eloquence of the other party will also be able to feel you are for each other's sake. I personally think that whether it is to friends, customers, family heart is very important, whether others can trust you this is the key point.

There is also a point we often buy things on Taobao will receive a large string of highly objectionable paste copy, people feel right from very cold, feel that they are talking to a cold computer and not people, experience is very poor. So can not paste the copy is not necessary, even if used is also as concise as possible.

5, reply time should be timely, or customers will soon run.

6, if it is really want to do a shop online time must be long.

7, Shop decoration reliability and key words maintenance is very important.

Kun: Benefit is not shallow. Become a sales champion, soon you will become the head of the company, leading the company step by step bigger. But it is well known that the network marketing talent is very scarce, especially in Nanning, an underdeveloped area of the Internet. Can you share how you solve the talent problem?

Peng Liping: The first time we recruit people basically have no experience, including I have not much product promotion experience (only do Taobao experience). In the company is still at the beginning of the time we can not have a lot of human costs, and also some people who have the ability to be able to withstand the hardships of the transition period, too many people too eager to rush into profit, can not be centering, can not focus. This is also an important reason why many people fail to succeed. Then we start to allow staff is not excellent, as long as the attitude is right, the quality of people no problem, give time to learn and cultivate. Want to see the author more articles or exchanges, Baidu can search Kun blog or attention to micro-letter public number: Kunyouhui

This time I also began to make up for my promotion knowledge, first chose to enroll in a push on the online classes. Then I'll share what I've learned with my colleagues. Learn to come back will teach you what I learned, 1.1 points of training talent.

2012 encountered a bottleneck sales have not increased for several months, this time again please push a teacher Jiang to employees do enterprise training. Another time I was with two colleagues in the offline President's class. So to a large extent in the progress of professional knowledge to push a lot of help me.

Kun: OK, just now you said that initially allow the staff is not outstanding, as long as the attitude to the line. So what kind of attitude is qualified? How can you tell if he is qualified?

Peng Liping: To see if a person's work attitude is suitable for training, I will first of all see whether he is asked to perform or take the initiative to carry out. In the face of problems, responsibility is what kind of. The team has the problem has not initiated, oneself work encounters the question is to conceal the question or the active feedback. He learns whether he can use it to work, and whether he can share it with his colleagues. It's very important for me to allow my colleagues to be better than myself.

Kun: You become responsible, in a total of only 6 products under the circumstances to lead the team from the monthly sales 2, 30,000 to 2013 years of annual sales more than 20 million, 3 years turned 10 times times, can share a specific how to achieve such good results? For example, what strategies and methods are used in different stages?

Peng Liping: Let me simply say:

1, first find the selling point of the product, buy the crowd.

2, the comparison of similar products, analysis.

3, after testing to find suitable for our products to promote the channel and platform.

4, the related Product single page topic to do well, the special topic is helpful to the promotion, also facilitates the customer to understand the product comprehensively, moreover the single page conversion rate is also higher than the comprehensive website conversion rate.

5, in the beginning of the first phase do not worry to do pay promotion. First of all suitable for our free promotion platform to do a good job, and so we have a certain amount of information cover to do pay promotion. For example, in Baidu, we search related keywords, we can have a certain ranking on the first page of information to do Baidu bid, so that the effect will be better, input and output can be maximized.

6, hard advertising investment must we put some basic work done after doing, or money is easy to water float. Can do test first, do not have to do a lot of comparative analysis before deciding, must not too believe the other side to provide you with the data.

7, the ability again strong, sales again good team will encounter bottle strength, this time must not blame, evaluation of staff. To calm down to find the reason, see is that there is a problem, to the case of drugs, or countermeasures than the problem more serious. may be the promotion of work problems, it is possible that we currently have the knowledge is enough to support the existing sales, this time need to learn. We were just once again to push a study. So we want to develop a stronger company or individual, the larger the entire company from top to bottom must continue to learn.

Kun: Summed up too good, just you said to choose the right to promote the channel and platform issues, in fact, to do the implementation of network marketing, a very important link is to find channels and platforms, which is also a lot of friends concerned. Could you please share what channel platform you choose and what method to use?

Peng Liping: Channel aspect, we are the day Cat + Independent single page, at the beginning of this year also stationed in Jing Dong. More methods, mainly: 1, Baidu Platform (know, encyclopedia, experience, library, to a certain time after the increase in bidding), 2 related industry sites and discussion forum. 3, Soft wen (mainly news source), 4, the beginning of the last year to increase the hard advertising, hard advertising is not regular. 5, mail, (mainly to do brand promotion).

Kun: Can you tell me where you put the hard ads in those places? In addition, you just said, "hard advertising input must we put some basic work done after doing", that before the launch to do those basic work?

Peng Liping: First in 39 Health net, but the effect is not very ideal, now in 120 have asked this platform effect is good.

Before the launch of the key is to do a good job of information, these promotions are basically based on Baidu, and are free. First in the Baidu rankings to do, or customers see your ads on the site, the habit of Baidu search for information, followed by a certain amount of content, and if the following, if the customer did not find a positive message, then the credibility is relatively low.

Kun: In these strategies and methods, if you summarize, what are the strategies and methods that you think are best?

Peng Liping: In the method we used, after analysis of some free platform to bring the effect is relatively good, such as Baidu's some products are very good, there are some related industry sites, such as mother to help the site.

Kun: What do you think is the most important thing to have achieved such good results, such as product marketing? Team or user's reputation?

Peng Liping: 1, products, our products have nearly 20 years of history, our boss has always put the quality of products in the first place, the quality of the problem does not allow a little discount. For health products, the product is not good, can only do one-time, the product can continue to sell, like our old customers have the rate of more than 40%, is because the product effect is good.

Of course, many enterprises also understand this truth, product effect is also good, but in addition to the effect of good, but also pay attention to the other needs of users. For example, our new rare brand zinc selenium Bao tablets can solve the problem of anorexia children, about a week. But friends who have brought their children know that children generally do not like to take medicine or health care products, which is a headache for parents. So we are in the product of the research and development of the taste of Kung Fu, our products taste particularly good, you can say fragrant crisp delicious. After parents buy back, the worry is not how to let children eat, but how to keep children from eating. Want to see the author more articles or exchanges, Baidu can search Kun blog or attention to micro-letter public number: Kunyouhui

We also have the edge of iron, after the embedding, iron smell reduced a lot, basically similar products iron smell is particularly heavy, it is difficult to eat.

2, the team, our team members as long as we can stay through the positive quality is very good. The quality of man is right.

3, the user's reputation is also very important to us, whether the product or service are very important.

4, about marketing at present I dare not say that we are a marketing team. Now can only say that the team is very hard, very attentively.

So the biggest thing for me is the product and the team.

Kun: Now the big hot micro marketing is doing?

Peng Liping: About Micro Marketing, we didn't do too much. My personal immature view is not what products are suitable for micro-marketing. Micro-marketing is more suitable for brand promotion.

For micro-marketing do not need to update too much, time to grasp the good otherwise will cause resentment, take the reverse effect. Each piece of information should be able to solve a certain problem so that even if someone knows you are advertising, you will not be deleted. If you are always updating, advertising and advertising you must want someone to delete you as soon as possible.

Kun: What we do is health care products, sharing experience is based on this. That for other traditional enterprises, such as fast-selling goods, production-oriented enterprises, for such products to promote, you have any suggestions, or that our model there is no place for them to learn from.

Peng Liping: 1, promote the time do not exaggerate, there is very said eight points, beyond the expectations of customers, to cultivate customer loyalty has a great role.

2, production-oriented enterprises are the most favorable, the most advantageous, the next line under the combination of the enterprise is also a trend. When it comes to promotion, many resources are available to each other.

I just said some of the promotion methods I think are worthy of everyone to borrow.

Kun: You belong to the traditional enterprise transformation of the Internet, in this process of transformation, what do you think is the biggest problem? For other traditional enterprises that want to transform the Internet, do you have any good suggestions!

Peng Liping: In fact, the biggest problem is the human problem, traditional enterprises easy to stay in the traditional understanding of the industry. I have a few suggestions for traditional companies that want to transform the Internet:

1, find the right person to manage the Internet team. People who spend a lot of time doing traditional business are not fit to manage the Internet directly, unless they have a very long way to go, even if they do not interfere too much. I think it would be much better to do something else.

2, if the strength is best to form their own team, do not contract extrapolation.

3, the boss of the enterprise or the core of the people can not be familiar with the Internet, but to have a certain understanding, if you do not know through some of the President's class to understand, such as our push, very good. Only the boss of the industry has a certain understanding, can be more tolerant to understand such a team, can go farther.

Kun: Last question, do you have any good suggestions for the start-up network marketing team?

Peng Liping: To focus, not a project does not do well, and think of the other end you will do nothing. Focus can make us a step closer to success.

2, first set a good position, then go to work.

3, team members, especially managers are the best people with entrepreneurial mentality.

Kun: The reason for the time, today's interview to the end, thank you for the support of the scene friends, but also Xie Sheliping support and selfless sharing, we see next time.

Copyright information: Author Kun, internet veterans, Hong Asia and the United States CEO, Peking University/Tsinghua President Class special lecturer, think enjoy island promoter, push a net founder. Want to see the author more articles, can Baidu search Kun blog or attention to the public micro-letter: Kunyouhui, if you feel this article for you to help, welcome to share to your friends.