Lack of competing packages Terminal is still lacking

Tencent Technology News July 15, China Telecom formally implemented today 4G 177 number. The number is limited to Shanghai, Shenzhen, Nanjing and other 16 cities, and mainly concentrated in the online channel pre-sale.

China Telecom jointly Jingdong implementation of the first online sales. Consumers starting from 10 o'clock this morning began to buy No. 177 4G segment card. Currently in the Jingdong pre-sale page, more than 679,000 people have booked.

The sixteen cities including Telecom, Telecom, Telecom, Telecom, Telecom, etc., No. 177 are listed as follows: Shanghai, Xi'an, Chengdu, Jinan, Hangzhou, Wuhan, Nanjing, Hefei, Shijiazhuang, Haikou, Zhengzhou, Chongqing, Shenzhen, Nanning, Nanchang and Lanzhou.

With China Telecom's 4G 177 starting to place numbers on other online channels such as Jingdong Mall, this means that China Telecom's TDD 4G business, which is the slowest one, has taken a crucial commercial step.

What is the significance of China Telecom planning the end? Why separated by such a long time before the number? More crucially, for ordinary users, enter the 4G era after the choice of which services more reliable? The following is the relevant interpretation provided by Tencent Digital Channel:

Telecom 4G subject to too few models

In fact, not only is there a passive upgrade of users, it is hard to say that operators like China Telecom being towed are not reluctant to enter the 4G era. At least we can largely guess that telecom is not willing to run To TD-LTE here, the attitude of wear and tear can be seen.

Perhaps many people do not care, February 14 this year, Valentine's Day, Telecom has a high-profile publicity "official commercial 4G", but in fact should be very few, but as I went to the Office to find a few people found that, Cheated! At that time, Telecom launched only 4G network card and related packages, which means that only the Internet can not call, it seems that just to "grab 4G", I think this is a very funny strange phenomenon, we can see the telecommunications is also mobile and Unicom's 4G phone number forced a certain awkward situation.

In the months that followed, I went to the telecom business office many times and were told me that I did not have a 4G mobile phone and I naturally did not have a 4G phone plan. The reason for this is very good speculation that telecom 4G bidding has been going on Not smooth, resulting in TDD networking is completed, there is actually not a cell phone to consumers, so in a full 5 months, Telecom 4G can only "lame walk", and today finally considered the other one Legs make up, which also thanks Huawei, Coolpad, ZTE and a handful of domestic manufacturers.

As an operator, has not kept pace with the market launched a real 4G service, the reason why there is no cell phone can actually come up with a bit ridiculous, but I only saw two official website Huawei and a ZTE mobile phone, In addition there Jingdong a free trial of a cool cell phone, these 4 products in any case are not competitive, the user would have no love for telecommunications 4G, so four non-painless products I am afraid it is difficult to have users Network.

Start late but a lot of pre-sale

But the actual evidence maybe I think wrong, in Jingdong pre-sale page, a rough estimate of about 679,000 people book 177 number, this is only the first batch of 16 cities not including the first-tier cities such as Beijing, If the Jingdong figure is true, then the pre-telecom figure starting point is really not low, 4G mobile subscriber numbers released as of the end of May is 800 million, of which a net increase of 331 million in May, Unicom has not announced the overall number of 4G users , But in May a net increase of 3G / 4G total subscribers 3.34 million, that is to say China Telecom 4G although the start is the latest, but does not mean no chance, because the three operators have seen that the number of 3G users has shown a downward trend The future is definitely 4G.

Package copying China Mobile's lack of competitiveness

A careful analysis of China Telecom 4G package tariffs you will find that the three operators in the basic package has an inherent "understanding", who do not want to step too far. For example, telecom 4G cheapest 59 yuan package, including 500MB traffic and 100 minutes of calls, and mobile 4G 58 yuan package of 500MB traffic and 50 minutes of calls are similar; but the telecom top 599 yuan package comes with 11GB pour it touches move 588 yuan Comes with 6GB generous a lot. From this perspective, if you are willing to spend money, it seems that Telecom is more affordable.

In terms of traffic packets that users often use, the abacus of both are also crackling with a minimum of 30 yuan for moving 500MB. However, the telecom industry is very interesting. It is called "traffic automatic up-shift." Each package costs 100MB and is given 400MB. In accordance with the package of foreign funds 0.3 yuan / MB standard calculation, the equivalent of 30 yuan additional 500MB flow package, is exactly the same cost, but Telecom is automatically append the flow of packets to be more peace of mind.

Telecom 4G is the only new idea is the continuation of the previous data card "quarter card", "half-year card" concept, although the disguised "flow is not cleared at the end of the month" policy, but I feel longer use of time, if so In fact, telecommunications 4G is actually more suitable for those who need large traffic and longer Internet users, which is one of the first telecom "data card" truth, but if the demand for traffic is not large users, then telecommunications in the 4G area Almost no advantage, has missed market opportunities.

Speaking of 4G can not ignore its speed, according to my field test in Beijing before, telecommunications 4G download peak at 76.54Mbps, the peak upload is 12.60Mbps. The download speed of mobile 4G is between 43-50Mbps, and the upload is 6-8Mbps. As can be seen, if the speed is purely competition, the current telecom in Beijing slightly leads the mobile 4G, and the advantages are more obvious especially in the upload. However, it is a pity that at present, Beijing does not include Beijing in the 16 cities pre-sold by Telecom 4G, which makes people doubt the massive capacity of telecom 4G.

Summary: Telecom 4G wins not much

As a whole, telecom 4G is not active in TDD at present. It lags behind in terms of time and costs. It is not very new in terms of tariffs and policies. Terminal models are scarce and their coverage is poor. In short, it seems that they have not given enough choices to subscribers reason. Although the reason for this is complicated, one thing we all know is that Telecom and China Unicom are not thinking about TDD, but instead betting on the forthcoming FDD. Therefore, TDD's To promote more like a flirtation in general, it can be said that the real 4G war in the FDD license will come after the arrival of TDD and FDD is also the time between the two formats a comprehensive contest.

Upgrade 4G I need to consider what

For ordinary users, since the upgrade 4G is inevitable, the next is to choose which operator problem, consider the starting point of three: First, do not change the symbol to upgrade 4G, then the mobile still occupies a huge 780 million users Advantages, if the speed and coverage do well, and may even reverse the decline of the 3G era, so that dual-user back to the habit of using a cell phone; Second, the speed and coverage, to be honest that the current speed of 4G are three different It's hard to tell who is faster even after the FDD is licensed, not to mention that the CAT6 standard with a theoretical value of 150Mbps on the TDD side is already in the works, so it might make more sense to spell it, No I have "pull the network war, the coverage of a broader and more stable, especially the indoor signal performance, it is possible to capture more users in the early days; third, fight type, the impact of this area should be minimal , In the past that only one iPhone will be able to bring millions of users gone forever, the mainstream mobile phone products into the era of universal five-decade after the theory of TDD and FDD are However, since the TDD and FDD frequency bands allocated by different operators are different, there will still be an exclusive version of the carrier. Even buying the so-called unlock-free version requires careful examination of the coverage frequency bands. However, We can not just look at the system, but I believe that with the explosive growth in the number of models, this is no longer the key issue for the user to choose which operator 4G service to offer.