Lack of integrity has become a bottleneck restricting the development of e-commerce

The lack of honesty has become one of the biggest bottlenecks restricting the development of electronic commerce. In the final analysis, honesty is not a moral problem, but a system problem, which must be prevented by system to prevent the breach of faith.

A few days ago, "China (Shenzhen) e-Commerce Credible Environment Construction Summit Forum" came news, the country's first E-commerce credible transaction environment Construction pilot officially settled in Shenzhen. This is of great significance for Shenzhen to accelerate the development of electronic commerce.

E-commerce in the present is surging, is a typical sunrise industry. At present, the number of Internet consumers in China has reached 145 million, ranked second in the world, E-commerce almost permeate all industry categories. The forecast report also shows that in 2015, China's network consumers will surge to 329 million people, more than the United States to become the world's largest e-commerce market, market value will exceed 2 trillion yuan.

But as the forum theme "Credit e-commerce credible transaction environment Construction mission", the credit is the soul or lifeline of E-commerce. With the expansion of the transaction scale, the disputes caused by the loss of faith are increasing, the data shows that the average number of internet users in China has been tens of millions of years, the lack of integrity has become a bottleneck restricting the development of e-commerce. Recently, Shenzhen Consumer Council also released a message that last year, the meeting involved the Internet consumer complaints 2576 cases, the number of increase than the previous year more than 40%, became a new hot spot.

To sum up, because the electronic commerce market main body is vague, the market order is chaotic, the massive false information and the invalid information bury the real information and the valid information and so on, let many consumers be deterred. How to further reduce the cost of network transaction, promote the construction of e-commerce credible environment, let E-commerce from "usable" to "credible", on the basis of "available" to build a "credible" network environment, has become a top priority.

In fact, in the final analysis, integrity is not a moral issue, but a system problem, must pass the system to prevent the breach of faith. A bright spot to pay attention to IS, the electronic commerce Credible Environment Construction Summit Forum, also set up the Shenzhen electronic Commerce Trade Guarantee Promotion Center. As a third party public service organization authorized by the Government and entrusted with the construction of the credible transaction environment of electronic commerce, it will provide the Commonweal basic service for the E-commerce market. For example, in the future, consumers and legitimate enterprises encounter network disputes, will be professional legal institutions and legal experts to provide online legal advice and efficient transaction dispute processing.

This is a useful institutional innovation. Since September 2009 has become the country's first e-commerce demonstration city, Shenzhen has made a lot of exploration in strengthening the credit construction of E-commerce, and next, people also look forward to, such a new public institutions can better establish the concept of public services, and constantly increase public service innovation efforts, To help Shenzhen to create the first E-commerce trusted trading ecological circle.