Large vertical portal Website promotion suggestion and operation plan

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

According to the current website optimization of a large vertical portal site and the analysis of the external publicity and the characteristics of the website itself, the promotion and optimization of the website is published to the following personal views and promotion methods:

Keywords selection and setting:

Baidu for large-scale vertical portal site friendliness is also good, the site in the title of the overall matching degree and the degree of matching advantage, but in terms of heat and keyword selection should be enhanced refinement. This can be through the Baidu wind list of the timely hot spots and the 7th attention to get the current site with the effective heat keyword, in addition to the function of the word library to get new words, hot words and search trends are rising some keywords as the site article and the direction of the picture. Let the site in the most popular search terms occupy an important position, and accurately grasp the current hot key words around the effective high degree of attention.

Second, the increase in the station module and channel:

Can be added include: Game (men play the game information online coverage, computer games, mobile games, etc., such a large number of people, the attention of the larger, the flow is considerable, in addition, from the market management point of view of the game of the Key words Network Union Click Costs are also higher). The needs of single men (social dating, dating, instructional writing, etc.). Although the network has similar columns and channels, but in these two aspects is not obvious prominent. Men's attention to women (send girls gifts, romanticism and other performance, this kind can increase appropriately) and so on.

Third, the station's thematic guidance:

1. Through the above keyword heat and timeliness of the analysis, timely capture and site topics or columns related to the information, editing related articles, in the article inserted relevant effective keywords and long tail keywords, in this site on the effective event to guide, with the help of the company's website in the title weight included in the advantages, Direct to the exposure of the event to bring considerable flow, to the use of hot events to intercept the effect of traffic. For example: "Where is Daddy" This event is the highest degree of concern for nearly seven days, the 7th Search index of up to 4229819, also related to our company's theme and the content of the forum. Although our company also did a lot of articles reported, from Baidu Site:**.com dad where we occupy 2,100 results page, but do not know how much traffic in the data statistics in the end? So the keyword selection and peripheral word acquisition should be injected into the article has yet to be improved. In this event the main closing word: "Where does Daddy go" and the key words around such as: "Where's daddy going? Hunan TV" Where's daddy going? "" Where's daddy going? "" Where's daddy going? "" Where's Daddy? "" Where's daddy going? "" Where's dad? "" Ling Shui Cun "" Beijing Ling Shui Village " Some of the words in Baidu's ranking performance is not the front, many in 100, and even did not see the effective rankings. This can be taken seriously in future event marketing.

2. Provide the website registration member function, for the future in the website management collection and the market development aspect, as well as enhances the user to return a visit, the user who visits the viscosity prepares, also is one kind of future has the profit resources. In addition, through the function of the members of the website to promote the benefits of external functions. Through the broad masses of members of the external publicity and promotion, as well as word-of-mouth or viral marketing to provide possible.

3. In-Site planning activities: can be targeted at festivals, events planning or with the outside and offline business system to initiate activities, in the site to provide more interests guide the page, collecting users can interact with information, such as Qq,email, micro-letters, micro-BO, telephone information. In order to further guide business behavior to obtain resources, but also to generate a certain amount of traffic. Large vertical portals have many websites that can work with offline businesses.

Iv. links outside the site

The company's website Friendship link overall better, only have individual PR and the weight is lower, the quantity limit is good within 35. Do not need to add more outflow links, you can properly replace some of the quality and weight of a better peer friendship links, this is conducive to the improvement of the weight of the site. For outbound inbound links to the site can continue to increase the need for Web sites have relevance, the site must have a certain Baidu weight, links have the search weight outflow and the value of the PR outflow, which is conducive to improving the quality of the site.

V. Publicity and promotion of the website

In order to improve the site's exposure and impact range as well as the site's image and reputation, and so on, and have a relatively large cohesive user groups. The following approaches are implemented:

1. According to some columns of the large vertical portal site, according to the content of the column section, planning some effective and high-quality articles (soft text) to carry out publicity, free to share, the link to the article imported to a large vertical portal, access to direct traffic. According to reach the site less popular section for special production of some events, gimmicks and graphic propaganda, to obtain a certain amount of the site for the first time respondents.

2.QQ Group Publicity: According to the crowd analysis of the site to add more of this kind of crowd activities related to the QQ group, planning a short temptation of text or pictures for the QQ mass promotion, to obtain a certain amount of direct access, and can carry out QQ Group mail publicity.

3. Mail Promotion: The website provides the mail to subscribe, or initiates the mailbox to subscribe the large-scale vertical portal related information invitation, implements the network mail collection, and carries on the mail information dissemination regularly. The best is QQ mailbox.

4. Planning website Activities: through the planning activities of micro-blog, micro-letter, Email, SMS and other publicity.

5. Micro-Blog Promotion: The daily planning of original or highly original content for micro-blog publicity, in addition to create a site with the theme and column-related micro-group, micro Bar, through the site with the theme of the group of people, micro-bar to publish information, access to a large number of micro-Bo fans and micro-group, Micro bar member fans, Interact with multiple projects and move popularity to a large vertical portal.

6. Micro-credit advocacy: micro-letters need to be concerned before effective publicity, and to the micro-letter traffic to the Web site. So it's very important to get the micro-credit attention. In the network can be effective soft text to add the relevant micro-letter two-dimensional code, so that more like the content of soft text similar to people from mobile phone mobile terminals continue to focus on large vertical portals. In addition, the line can print some small two-dimensional code, in the effective male activities embedded, to obtain a certain effective attention.

7. The participation of offline activities: Participate in some male activities related to the theme of the website, promote the content of the relevant section. In the regional activities to enhance the image of the site, improve visibility.

8. Additional Methods: forum posts (Regional Forum, Men's Forum, Women's Forum and other main sites related to the various forum posts), software mass (the release of information to various platforms, including free information, classified information, large platforms, etc., but to selectively publish, maintain the weight of the site as a priority.) ), the program source code promotion, software cooperation promotion, QQ space, blog promotion and so on.

Six, Baidu bid in the Network Alliance promotion

Large vertical portal itself operating income includes Baidu Sogou Network Alliance, Amoy, advertisers, advertising and so on, but from the point of view of the network can still do, in addition to the site itself does not sell products, so if you want to advertise in the positive and effective use of the event is better, in order to make the bid to achieve a more spread. such as Double.

Vii. Comprehensive Summary

As a professional theme of the door protection website, the most important or the quality of the article for the king, to capture the sensitivity of the aging information first, plus the weight of the site's continuous improvement and radiation range of in-depth and infiltration, there will be continuous improvement, these need some foundation to view. The above is the individual in the promotion and expansion of some points of view. (This article by the Oriental Hong Moon original A5 starting, personal blog: http://www.chenyunhong.cn, micro-letter public number: Qiaohuojin)