Le see 2013 gold to reward the theme revealing: Multi-screen interactive entertainment integrated Marketing

June 6, 2013, the 2013 sixth session of the International Creative Festival in the fashion capital Shanghai officially opened the curtain. 100 industry elites from all over the country gathered at the scene. China's first long video web site will be announced in November Gold to reward the global Creative Leaders Summit in-depth interpretation of the theme-multi-screen interactive entertainment integrated marketing, the four-screen interactive communication highlights sparked a lively discussion. At the same time, video marketing vice President Tan Jingying also as a special guest, an elegant cheongsam and the "Oriental Classic" theme of red carpet show matched. From the traditional media "content is king", network Media "terminal is king" to today's multi-screen interactive era of "Discovery is King", people into a "ubiquitous" era of information. Because of the multi-screen era "multi-screen interaction", "multiple screen transfer", "multi-screen sharing" and other characteristics, audience transmission by the unity of the features more prominent, become more entertaining and sharing. At the same time, under the "Reading Screen era", people change the way of receiving and transmitting information under the driving of technology, the boundaries of information communication channels between different screens become blurred and the behavior of the audience changes. Tan Jingying said that in the era of multi-screen interaction, because the dissemination of information can achieve interactive sharing, but also set multimedia in a, so the attention of the audience from the surface of the fragmentation into substantive polymerization. Golden Cast International Creative Festival music as the theme announced in the face of multiple screen era under the audience search, to receive and share information behavior changes, advertisers need to face the reality of the problem is how to enable the brand to convey accurate information to cover the target audience, and to generate interactive behavior, so as to obtain more accurate first-hand data, timely adjustment of market communication strategy. and the music visual network based on the new eco-vision on the basis of the four major dissemination of bright spots, opened a door to multiple interactive marketing. A new cloud of multiple-screen strategic layout, to lay a more interactive foundation of the screen, the New Music Vision Network revision, screensplay multiple terminals across the screen consistent experience; new mobile creative advertising, create brand new ideas, the new music video TV Super TV, large screen terminal hosting a full experience. In the large data system of the cloud Platform, PC, Pad, phone and video TV Super TV four terminal platforms are able to achieve real-time conversion and interaction through a unified account, to meet the needs of users in different scenarios of video requirements, and ultimately achieve the effect of multiple-screen linkage. The application of Screensplay multi-screen interface technology makes the multi terminal Cross screen experience become a reality. In the four terminal platforms, with creative and interactive advertising to attract users, with a comfortable visual effect to please users, with large screen impact full of visual effects to create a strong brand impression. And the unique beat Entertainment integrated marketing strategy, video site unique content advantages and multiple screen communication means perfect combination, in the optimization of user experience based on the expected brand marketing effect. At present, the video network of this marketing strategy has been included in the public, the Italian, Red Bull, the United States and many other advertisers favor. November 15, 2013 16:00, gold to reward International Creative Festival of Global CreationItalian leaders Summit music video, will be in-depth interpretation of "multi-screen interactive entertainment integrated marketing" of the extraordinary charm, on the road 2013 video marketing new trend.