Learn 360 browser Internet software promotion

Source: Internet
Author: User
Keywords Product Operations 360 Browser Software Promotion
Tags browser default default browser dialog box find firefox

Every day Internet users are using the browser, which contains many stories.

Speaking from the Chinese browser familiar to Internet users, the following is the authoritative information listed is the reference Wikipedia entries.

1. 1995 release 1.0, 1997 integration of IE3.0 in Windows 95 OSR2, IE released in August 2001, IE6 is still dominated, IE6 ruled China for more than 10 years. To IE9, Fang age 16 years old.

2.Firefox, 15, was born after Netscape browser in Netscape failed IE.

3 years ago in 1996 after the birth of Opera in Sweden, 15 years old.

4. Formerly known as MYIE2 Maxthon, MYIE is modified from the open source browser, born in 2000, 11 years old.

5.2010 QQ browser renamed from the TT browser, and TE browser was born in November 2000, 11 years old.

6. Google Chrome, born in September 2008, 3 years old.

7.360 browser, from the Window of the World OEM, 3 years old.

8. Sogou browser, born in December 2008, 3 years old.

July 2011, CNZZ released browser China market share statistics

Only 3-year-old 360 browser victory over all except Microsoft's IE opponents. From the version alone, 360 browser in the Chinese market share second only to IE6 and IE8, compared to IE9 only accounted for 2.39% market share. Sogou Browser, which is about the same age as 360, has a 5.82% market share. See the table below for details:

In the latest earnings report we can see

209 monthly active users 209 million users, penetration rate of 52%. 360 navigation home page average daily access to about 45 million users, up from the same period last year 18 million. The average number of hits per day for the 360 ​​Security Navigation Home was 138 million, up from 45 million in the same period last year and 107 million in the first quarter of this year.

Microsoft spent much effort to develop and promote the IE9 market share of less than 360 fraction of the browser, IE8's share will soon be more than 360. To promote IE8 or IE9, Microsoft can only take the normal marketing channels. Microsoft can not rely on Windows Update strong promotion IE8 or IE9. Because the United States or Europe's antitrust laws stick, ready to head-on to Microsoft.

And by the abnormalities of IT professionals Google Chrome up to now, only take less than 3% market share. Also less than 360 a fraction of the browser, 360 browser promotion strategy can be described as "excellent" unprecedented, 堪称 excellence.

Let's learn how to grow a great 360 browser.

360 browser known as the safe browser, the initial promotion, is from the beginning of the word security. For safety, you can be so ... 360 security guards continue to warn users.

This is a 360 browser and IE browser icon that looks like a twin brother.

The first 360 browser promotion, looks quite normal, with a "safe" start Oh.

When IE encountered security vulnerabilities, pop-up window 360 browser.

As IE becomes more secure and there are fewer major security breaches disclosed, the 360 ​​will do something like this:

Click, 360 browser is the default browser.

When other browsers installed, 360 security guards will be prompted. Let you installed is good, but also want to do the default browser, children do not have children.

360 security guards 7.0 series, will be promoted through the system rating of 360, did not give you a failed installation. Google and Microsoft can give the system a low score to push their own browser?

Say no when users choose other security software to protect their browser.

When users install 360 security guards, the installation of 360 browser bundled, and the dialog box can not be directly closed, only a few people will be unchecked, click Next. Look at this user in the microblogging Tuhong Zhou Hongyi.

The magic is that this picture above, not all users can encounter, it depends on the 360 ​​flexible cloud control. It is said that one day in charge of Maxthon browser data analysis of employees suddenly found that a province 23 aomaly browser anomalously lower the anomalous activity, Beijing has not observed any abnormalities, arrangements for staff to travel only to find that Maxthon is not there Default browser, what time change? God knows.

Google, Microsoft, you only know that browser promotion ineffective, do you have cloud control?

Free 360 ​​browser to profit by what, of course, is 360 navigation station, when the user installed a 360 browser, other web site navigation user stupid browser home changed hao.360.cn. How many netizens can distinguish hao.360.cn and hao123.com do not pay attention to think it is another pair of twins it.

There are even more bizarre, some people find this strange suggestion with Google search, which is why? Is Google no one in charge of Google search traffic after the withdrawal of China, 360 to find Baidu or have the money?

Some Internet users said they can not stand 360 security guards ready to uninstall 360 browser, the result is this:

To uninstall, but gave a fix for IE9 or uninstall the three options to see, oh, there is the right to choose. When the user selects IE9, give the bounce again. Accidentally point the next step, it will be loaded again 360, and set as the default browser.

Of these steps, someone will say that the dialog box is very clear, that's your own mistake. Oh, yes, even the following programmer can make a mistake, how can you choose an ordinary Internet user?

360 browser promotion skills, so that other browser vendors unmatched. Internet users also think that Microsoft is always prompted to install 360 browser. Look at this question, Microsoft's official technical support have been confused.

If a netizen finally can not stand it, and resolutely removed the 360 ​​browser from his computer, his troubles will follow.

Similar to the above uninstall 360 browser on the network after not a lot of, interested may wish to Baidu.

360 so successful way out of class, no wonder Microsoft and Google can only feel amazing. IT industry, why should you pay attention to Warren Buffett auction lunch, after the direct participation of 360 Chairman Zhou Hongyi lunch will auction it, Zhou Dongding will let you benefit. Before Jay Chou's lunch was unopened, product managers from Internet companies started learning from 360's browser, and the 360 ​​browser's success could be replicated.

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