Learn from erotic websites: data, creativity, and high-end taste

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Each of their revisions, each small button to move, the impact is the mood of tens of millions of users

Author: @ Fast knife tsing Yi authorized I Black Horse published.

In a bitter-push product manager Peer chat, a new Jin PM casually said to do a cross-era map application to strong Chinese, I joked that it would be better to do a good and do not have to flip the wall of the erotic site can achieve the purpose of strong Chinese. He glared at me as if my words were a great insult to his IQ and ambition.

Well, then I'll do some science, and see who has the capital to despise pornography & erotic websites. In the words of a strategically kapitalmakes: Do not despise what you do not know.

I. Data

Take a look at Alexa rankings, now in the 26th place is the world's largest pornographic website XVIDEOS. Behind it, there are Sohu, Phoenix, Day cat, Alibaba these Chinese well-known websites. The 12306.cn ranking is 828, it is not even with the pornographic site shoes are not worthy of, if the Ministry of Railways can be a legal takeover of the grass-like community, at least the site's load and stability will not have so many downtime accidents. Even the corporate culture does not have to change, "seven o'clock start to put species, we can buy the Spring Festival to Harbin tickets!" Below exclusively's "1024, the landlord good Person" "1024, the landlord good Person" "1024, the landlord good person".

According to the famous Science and technology blog ExtremeTech data, xvideos each month has 4.4 billion of the traffic, think of this traffic behind the Web site architecture/server/page load speed and so on indicators, which one we can ignore? After all, for such websites, the flow of light pictures and text has been very impressive. , but for the pursuit of the site, you must push the video to be competitive. The second-ranked YouPorn is six times times more pure bandwidth than the famous video site Hulu.

Continue to take YouPorn, for example, according to its official data (this time it is really to find data ...), they have more than 100TB of raw material, and daily traffic over 100 million, daily data transmission has 950TB. On the software side, using Redis for data storage, the HTTP server is Nginx. The Redis server needs to process 300,000 page requests per second, recording 8 to 15GB of data per hour.

Their every revision, each small button moving, the impact is the mood of tens of millions of users. When the boys were ready to have a paper towel, locked the door, and pulled the curtains, leaped to the time, you suddenly found "404-this page can not open" or is the video is loading, please be patient. "After 10 minutes, the video is still loading, your passion is no longer, your prostate suffers."

Ii. Creative

The idea? Do you say it again? Are you creative?

Of course, the rise of many excellent erotic sites, relying on the unique ideas and characteristics, perhaps the integration of the invitation system, perhaps a unique logo, perhaps the seeds are many and good, perhaps because of the original content. Senior media people like to hang in the mouth of a word is "content is king", if a website only floating on the home page of countless big wave sister, go in after nothing to see, not look not exciting, will certainly be denounced a "liar!"

Erotic sites do not have to take overlord the bow of men and women fighting routes, after all, a lot of times, two heroes stand on the top of the purple, white floating Shangjian in the wind in a scene will let countless fans scream faint. But if you bastard a straight bayonet, a veil is less interesting.

And a few recent examples, from the already listed yy to earn the six room show field, are intentionally or unintentionally walk grazing route. The United States photo-sharing application Snapchat is a very yellow very violent label for tens of millions of users, initially Evan Spegger just want to do a photo-sharing application, but when it is known as a sharp tool for pornographic images, it will fire.

2009 debut of the ML Geo-information sharing platform ijustmadelove.com, just launched by a number of world-class media coverage. I opened a message near the company, is a man said himself in the Zhongguancun underground garage and another man in the car shock ... When Baidu next to launch, my first reaction is should be a cottage, then every year can release the Chinese sex Data report, but also can launch a series of business list, such as the most suitable for car shock SUV, the most suitable for field parks and so on.

As long as there are good ideas, with the help of other platforms can also make their own ideas. For example, a boring Frenchman engaged in a website Boobstagram, will intragram on the female chest self-portrait of the picture together, the whole page makes people look shocking.

Even the world's largest number of adult websites, the route is also very different, such as Pornhub more focus on grassroots video, livejasmin more emphasis on the chat community, fling more focused on the technical search around the girl information, and playboy more focused on high-end appointment customization ...

Yes, even erotic sites, have their own characteristics (here for nouns)!

Third, high-end taste

Any product or website, if made to be different from everyone's imagination, is already half done, because it breaks the mindset of people. Before the Huang Taigi pancake Shop came out of the trade, no one could imagine that the owner could drive a Mercedes to deliver pancakes.

A lot of people mention the erotic website, think of that bulingbuling flashing flash nasty ads, think of the news network pornography was in the police from the old building in the house to put out a bubble noodles taste of cock silk, then if you can meet just need and can do high-end flavor?

For example, Playboy, in addition to the magazine that everyone knew since childhood, there are also the dating website app, also has own brand T-shirt/perfume/bicycle/wine/Bluetooth speaker, these things sell on their own electric business platform, formed a very perfect industrial chain. (The domestic Playboy shoes and clothes are absolutely not found on their electric Dealer website ...)

In addition to the site, that let people form a mindset of some products can do some high-end?

The image above, with 16G memory, usb3.0,24k gold, waterproof and dustproof, can be personalized carving text and patterns, then who first can see that this is a massage stick? The shape is inspired by the San Francisco Bridge, which has two high-frequency motors and can provide four modes of vibration. And the designer who made this thing, one is Tichang, master of Industrial design at the Royal College of Art, and the other is a Bachelor of Industrial design at Stanford University, which developed an underwater lens before making erotic supplies. And they have a special massage stick that can be used as a necklace, do these things remind you of those exposed and vulgar erotic items on X? will remind you of dark alleys with "adult supplies" light boxes?

Summary：

Having said so much, I'd like to express my core ideas. "This article is about a product manager should have a sense of awe in the realm of ignorance. Because the copy of this article in the Web site browsing various sites caused by various problems, the author is not responsible for abetting. ”

Du Mu once said that "ten years a dream of Yangzhou, won the brothel thin lucky name", people in Yangzhou brothel for ten years, just dare to say that they have a little bit of fame.

What about you? Is it a ten-year golden member of the erotic website?

The member account is borrowed to make.