Learning SEO must master 10 knowledge points

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Here are 10 learning SEO must understand the knowledge point, the content may be some long, but still hope just learn SEO friend can carefully read, will be helpful.

1. Space Domain Name

Optimization of the site has a certain impact, first of all, space to choose the fastest, independent IP better, overseas space generally relatively slow, not recommended. Changed the space IP to the new station ranking is still relatively large, if the IP was changed after the right, a long time is not included in the page. The domain name with the keyword is also conducive to ranking.

2. Website title, description, Keywords

The choice of the title of the website can be said to occupy 90% of the three head labels. Title of the writing is very important, we can use the word cut, so do not put the site involved in the keywords are written up, select 2-3 main keywords. Because a lot of the use of keyword accumulation in the description and keywords, so the search engine has declared the site description descrition and keyword keyword is not important, we use the Open Source blog program also has no description and keywords, but the proposal or add it yourself.

3. Site links, internal links and external links

Internal links point to their own site internal, external links of course is pointing to other sites. The hyperlink on the keyword is the anchor text

4.url optimization

Refers to the Web site optimization. Including doing 301 Redirect, you can focus on the weight of the domain name, will not operate can see the Zblog program how to do 301 redirect this article. URL static, we just remember that the Web site with the dynamic Rul, static in favor of spiders crawl included, on the page long Tail word ranking helps

5.PR value

PR value is Google's assessment of the site page level. Each page of the site has a PR value. We do site optimization is to improve the site PR value, and then improve the ranking of our website, the training is the PR value. He divides according to 0-10. PR4 above the website is very good.

6. First level domain name, level two domain name, level two directory

We take the Shenyang SEO this website to cite the example

First level domain name: www.seobw.net

Level two domain name: mail.seobw.net

Second Level catalogue: Www.seobw.net/bbs

So ... seobw.net are all seobw.net subdomains.

7. sitemap and RSS Feeds Sitemap

Site map is a Web page, placed throughout the entire site information link, the site formed a network structure, he can describe the center point, search engine spiders very much like. RSS feed is a program, such as our Zblog program is brought. It is the equivalent of the Web site article title and summary of the collection.

8. Website Update Drive

Set up a Web site update drive to keep our website page updates, such as Shenyang SEO blog seo random articles and the latest message. Keep the website page updated also take into account the search engine spider, let him come every time to have a new content to take away, so natural later often come. If your site is the same every day, long time users do not love to see, this is a truth

9. Common Open Source program

Several common open source programs are recommended below

(1) Blog class: WordPress (PHP), Zblog (ASP), a brief introduction, ASP and PHP is a script voice programming environment, PHP needs a space to support the database can be run, ASP is relatively easy to learn, the following introduction only Zblog is ASP, PHP has a higher security.

(2) Enterprise Station: Dede

(3) Forum: Discuz

(4) Mall: Shopex

10. Common SEO Tools

Baidu index, query the keyword index. CNZZ,51LA Statistics website Comprehensive flow analysis, etc., we can through 10 SEO search engine instructions to inquire about information, in addition to a lot of software on the Internet powerful, query the major search engine keyword rankings, included quantity, chain number, dead link, link check, PR value, IP query, etc.

Hope that the above content for everyone to help!

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