Lee: What are the qualities of a good social product?

At the CSDN Mobile Developer conference, Lee shared his views on social products. Users ' demand for mobile social products is simple, useful, fun and enjoyable, he argues. It also points out that making social products can take the vertical path.

He cites some relatively vertical social products, for example, there are a growing number of vertical social products in the areas of close friends, music, voice, video, pictures and shopping this year, such as social networking and dots, hormonal social interactions and G friends, business social contacts, etc. "Socializing will continue to go vertically, and we have plenty of opportunities." ”

In his eyes, good social products have the following four features: 1. To be able to focus on the heart, to make people feel warm and need; 2. For people who can be described as a group, allowing them to indulge and be fanatical; 3. It is hoped that the product will be sustainable; 4. User behavior can be precipitated into content, so that the social field can bring sustainability advantages.