Lei began to play the game

Guide: As Shang the first company to take charge of investment in Millet Mutual entertainment, Tianma time and space carrying the important content of millet games, after 5 months of testing, Tianma development of the "National Miracle Mu" officially landed in the major mobile phone game market, a day after the official line, has achieved good results, Also let Lei's hand and a piece of millet puzzle.
When the wind came, the wind really came. Braved the cold wind, Millet chairman and CEO Lei came to the office of Tianma Time and space, although this lei very low-key, but from his rapid entry to the pace of the venue, has been able to hear his inner joy.

As Shang in charge of the first company of Millet Mutual Entertainment investment, Tianma time and space carrying the important content link of millet game, after 5 months of testing, Tianma time and space development of the "National Miracle Mu" officially landed in the big mobile phone game market, in the formal on-line one day, achieved good results, but also let Lei's hand and a piece of millet puzzle.

"National Miracle mu" from December 10 11 o'clock officially on line, as of 24 o'clock, the product first 13 hours to recharge the breakthrough 26 million, has opened the service 168 groups, the entire platform added 690,000 users, Millet Game Center added 200,000 users.

Lei will "the Miracle Mu" today's results summed up to four successful combination, that is, Tianma time and space research and development capabilities, KAI-UK network distribution capacity, Jin Shanyun support capabilities, and Millet mutual entertainment platform strength.

Another ecological chain

From the 4 successful combinations of Lei, we can see that, apart from the Kai-UK network, are directly related to millet, in fact, in addition to their own TV, mobile phones, routers as the core of the hardware ecological chain, but also to build a content of the ecological chain, the game is one of the important link, and for the game this ring will be further subdivided.

From the current market environment, hand Tour division has been very thin, from the game research and development companies, agents, to the operating platform, cloud services, the entire industry has been all industry chain.

Speaking here, Lei patted the side of Shang and said, "Although Millet Mutual entertainment this period of time is very tired, but compared to the days of playing the game has been more relaxed", in the millet system, millet Mutual entertainment need is homeopathy and for, millet hardware system has been built, MIUI system to ensure the user's high viscosity, On this basis can be very smooth launch of the Millet game platform, also under the protection of MIUI ecology, Millet Mutual entertainment platform mature, the future in the game field can also form a separate industrial chain.

From the beginning of this year, Millet Mutual entertainment in the help of the millet ecology, the monthly water in the last month has reached 175 million yuan, into the December as of now, the platform water has nearly 200 million yuan.

But Lei doesn't seem to care about the numbers, he is more concerned about, his own planning, investment in the ecological chain, the different products can pull each other, support each other, he said, "such as millet investment game company, game companies in turn with high-quality products to support our equipment, thus reflecting the value of millet equipment."

The opportunity is ripe

Lei mentioned in the eco-chain of products to pull each other, mutual support, in this product highlighted in the Jinshan cloud, Lei also on the performance of Jin Shanyun praise, also smiled said "the effect of money is really good", "This is the first time in the Golden Hill game to open the service does not hang server."

Lei words also talked about, Jin Shanyun for this product on the line to complete the support task, the reason is to invest in advance, lay a good foundation. Then Lei added that building the industrial chain would take time and money to do the infrastructure well first.

It coincides with millet focus on the upper layer of the industrial chain to do a big foundation work, the Hand tour market wind direction to the end of the swim. Recently, swim the Hand tour "Tianlong Eight", the Giant's "Journey Pocket Version", NetEase "disorderly fight West" have achieved varying degrees of success, and now millet will be the traditional end of the "miracle" moved to the mobile phone has also achieved good results.

Regarding this kind of phenomenon, Lei thinks is the hand swims the market whether the developer or the player all moves toward the mature embodiment, the hand swims the tidal wave will also last 1-2 years, made the above conclusion, he also gave the following several reasons:

1. Traditional end-Travel has a strong user base, the user's inheritance is good;

2. Players pay more and more attention to the quality of game production, playing degree and depth;

3. For developers, the product needs sustainable development, emphasis on product quality, viscosity;

4. The end of the tour itself belongs to high quality and high viscosity of the game, and now hand travel monthly income scale is the original PC end of 5-6 times.

In fact, not only the game ushered in the opportunity, millet other hardware products also with the help of the game has a better embodiment of the opportunity. For example, the Millet tablet was originally equipped with a PC architecture under the GPU, in the words of Lei, because there is no good enough products, leading to "the hero has been no use."

In addition, a year ago millet has been for the Millet TV, box development game handle, so far can only be used to play games, but this lei clearly said, will require Tianma time and space for television platform specifically launched a version of the "National Miracle Mu."