Lei: Rice Noodle Festival for the Millet Electric Business Department, is the bar mitzvah, is the examination

has always been known for cost-effective millet mobile phones, although each generation after the release of the products are widely concerned, but due to the production capacity of the supply problem has been criticized and questioned by users.

In the user spit "Rob not" 4 years later, Millet announced 2014 "Rice Festival" no longer wired under the conference, replaced by a large-scale online sales activities. Millet company founder, Chairman Lei for the Rice Noodle Festival changes explain, "This rice noodle festival for Millet Electric Business Department is a rite of passage, is a test, meaning extraordinary." ”

On the evening of April 8, the millet official announced sales data: In the 12-hour activity, the Millet official website to accept 2.26 million orders, sold 1.3 million mobile phone (including Taiwan and Singapore and 100,000 Taiwan), sales of more than 1.5 billion yuan, accessories sales of more than 100 million yuan, the day of delivery orders 200,000 single, A total of 15 million people participate in rice festival activities.

Lei said that millions order sales for the entire Millet network will become the normal weekly, "Millet is currently in crazy expansion, March Supply has reached 5.8 million units, April will also reach this level." At the same time, he points out, the delivery speed is also faster than before, to ensure that 40% of the user orders within 48 hours of receiving the product. From the lei attitude can be seen, millet after 4 years of growth, determined to get rid of the plight of supply.

Who was the pressure?

In the 2013 day cat Double 11, millet opening three minutes of sales have also exceeded billion. But when Millet as its own brand of electric business platform, will face greater pressure. In Lei's view, this is the only way to develop millet.

Lei said that the traditional mobile phone industry business model is being subverted by Internet handsets, the mobile phone industry based on E-commerce competition will quickly start, the next year, the mobile phone industry will be the new Internet business model to revolutionize.

Millet Vice President Li Vanchang that Millet is essentially an electrical appliance business enterprise, has a complete electrical business system and logistics system, 70% of the channel weight by the millet network to bear. About Millet Future supply plan He said that Millet has been in the technology, warehousing, logistics, customer service has made adequate preparations to ensure that the user experience.

Millet logistics director said, Millet Logistics Center team has expanded from 400 to 1500 people, at the same time opened a new Zhengzhou, Tianjin, Nanjing and Guangzhou warehouse. Plus the previously opened Beijing, Shanghai, Shenzhen, Chengdu, Shenyang, Wuhan and other warehousing centers, Millet is currently in the mainland has 10 storage centers, overseas and Shenzhen bonded area and Taiwan's two major storage centers, a total of 12 storage centers, basically built to support the Millet Electric Logistics distribution network.

On the day of the Rice Noodle Festival, the logistics peak of millet reached 300,000 single/day, including Shun Fung, such as the Wind Tatsu and China Post EMS, such as the deployment of a large number of personnel and vehicles, the implementation of the Canton deep real-time order real-time sorting, and priority delivery. Among them, Shun Fung only in Beijing area, for the protection of millet services increased the usual twice times.

In addition, Lei emphasizes that suppliers are not the problem of speeding up shipments by millet electric dealers. He disclosed that this year's target shipments are 40 million mobile phones, specifically convened a supplier meeting, and told the supplier this year the real goal of Millet is 60 million.

Supply problem is now "complication"

As a result of the millet mobile phone "one goods difficult to ask", prompting some offline channels to use the means to increase sales to seek higher profits, which also let some pusher see "business opportunities."

Although the millet cost-effective mobile phone products squeeze thousand yuan cottage machine survival space, but at the same time for the Shanzhai product release an escape, small workshop can easily collect the necessary accessories, quickly assemble the finished product. Because the cost of the cottage machine is very low, even with the original price of Millet 1999 Yuan for sale, its profits than the fare increase to sell authentic much bigger, so many businesses take risks.

Even more openly opened the cottage "millet home", unscrupulous businesses to deceive consumers, usually through collocation of some accessories to sell fake products, from production to sales interlocking, the formation of cottage shops and mobile phones a complete ecological chain.

And millet has been for the above situation, in the country with 18 millet home and more than 400 authorized service centers to provide product experience and after-sales service as the core, does not involve millet mobile phone product sales, the current market appears on the offline experience O2O stores are unofficial authorized infringement counterfeit shops.

On the issue of counterfeiting, Lei previously said that Millet will be increased shipments of the way to solve the market is the fundamental problem of fakes.