Lei: Tens of billions of dollars to revalue the value of millet in the timely merger

Millet 3 Generation mobile phone and millet TV release let Millet again into the industry focus. In just a few years, millet is rapidly growing into a market value of tens of billions of dollars company, Millet CEO Lei (Micro Bo) in the Internet arena is soaring. According to the 10 billion dollar valuation calculation, also means that millet into China's fourth largest internet company, after Ali, Tencent, Baidu. Millet rely on millet cell phone basic realization of meager profit, MIUI per month water to reach 20 million yuan, and millet last year just completed a round of 216 million U.S. dollars financing, valued at 4 billion U.S. dollars, millet no shortage of money, why a short period of 1 years to obtain financing? In this respect, lei recently accepted the media group including Tencent Technology, said, millet start a new round of financing is to make millet company value revaluation, for millet in the rapid development of mergers and acquisitions to provide help. According to Lei, Millet this round of financing than last year 216 million dollars financing to be difficult, time-consuming and more than expected to exceed 1 months time, because it is hard to believe that a company founded only 3 years worth of 10 billion U.S. dollars value. Revaluation enables millet to recruit quality teams lei points out that a reasonable market price after millet can recruit more talents, mergers and acquisitions of suitable companies, help millet grow faster, because many companies do not necessarily need money to buy, when millet market value is high enough, can be sold by the way to attract excellent team, recruit industry leader, Millet mergers and acquisitions more see the co-founder Chuan is an example. Look at the early acquisition of Millet, the outside world has been to Tencent technology, see more in the hardware production also uses the Internet model, according to the user reflects timely improvement. Millet buy more See besides because the two sides are brothers outside, more value is more in the hardware research and development experience, this for millet future hardware expansion to do a foreshadowing. Now see more in the development of Millet also play an important role, millet box, millet TV are responsible for the Chuan team. See more after the incorporation of millet, to help millet in the smartphone market outside, to open up a new battlefield. Millet's new round of valuations has also brought industry shocks, attracting the attention of world-class executives. Millet even recruited Google (micro-bo) to be responsible for the vice president of Android Products (Hugo-barra) to join. This also for millet next "bee" bring help. Of course, this round of the billion dollar valuation of millet is not too easy. According to Lei, millet financing is in the Year 3, launched in April, originally planned to be completed in June, and finally until August 8 until the end. "Millet financing is facing great challenges. No one believes that a company that has been founded for only three years has a market capitalisation of 10 billion dollars and is still a Chinese company. However, Lei that the 4 billion dollar valuation was exaggerated last year, and today's 10 billion dollar valuation is not high, which is also the past sales of millet handsets and future expectations. Millet last year mobile phone sales breakthrough 7 million, this year may break 20 million units, the market for Millet mobile phone sales forecast next year, may reach 3000,4000 million. People familiar with the matter said that Millet was involved in the smart TV market, making hardware via Internet mode, but also the important reason for the billion dollar valuation of millet in the new round of financing. Millet in the product layout in a step-by-step, the future may launch the rice pad and other products. Making Millet TV will not be a mess. Millet in the product expansion is still the core of the mobile phone. Lei accepted Tencent Technology interview, said in the implementation of the idea of mobile phone as the center, millet to overcome and solve the problem of mobile phones, the first problem is the mobile phone input problem; the second problem is the output problem, the screen is too small, the future how to solve? is to rely more on the TV screen to solve the problem. In other words, you can think of millet TV as a big screen computer, TV is only the module of intelligent system, TV opened, the interface is the TV source, Internet video content source, games, large screen computer more than a few apps. Millet TV and Millet mobile phone is the same principle: early to close to cost price sales, the future through large-scale diluted costs, through value-added services and derivative income to make money. Lei to the media frankly, television volume is not big enough, millet may lose a mess. According to Tencent Science and technology, millet do smart TV is not likely to lose a mess, the reason is that the use of millet is the pre-sale system, millet TV in the sale has been the user's money recovery. In addition, millet attitude is very cautious, only in the millet can implement the logistics area to promote, the initial sale of the number of intelligent Television limited, for millet risk controllable. Lei also predicted that millet TV is unlikely to have the same sales of millet handsets, the reason is that the average smartphone replacement frequency is 2.5 years, the frequency of intelligent TV is 4-7 years. Smartphone and Smart TV sales volume is also 10:1 of the relationship. Lei special emphasis, millet do millet TV no sales expectations. However, Lei also pointed out that in the future all offices will have televisions, projectors this way is too cumbersome, the most critical question is how to pull the user back to the living room, which may take 1-2 years. "I am looking forward to apple out of the TV, Apple has a world-class appeal, although a lot of smart TV, but there is no real driving the market." "Archie Art, music view are stepping up the layout of Intelligent television field." Behind the competition among manufacturers is that the Internet is moving from PCs to mobile phones, from mobile phones to home internet, and the future of television will become more and more important. Home appliances manufacturers are not willing to do nothing. An electrical appliance personage to Tencent Science and Technology pointed out, the Millet television launches to the traditional home appliance influence is not big, because the Internet enterprise makes the intelligent television to be expected, the traditional household electrical appliances enterprise early in prepares, before the traditional household appliance enterprise has been losing also because in the layout, now finally waits for the smart television The following is the dialogue Millet Chairman Lei Record: Tencent Science and Technology: has been rumored that millet to do smart TV, now Millet finally launched Smart TV, then, we want to know is, why do you want to do smart TV? Lei: is to carry out the development of cell phone as the center, in the implementation of the idea of mobile phone as the center, millet to overcome and solve the problem of mobile phones, the first problem is the mobile phone input problem; the second problem is the output problem, the screen is too small, then the futureHow to solve it? is to rely more on the TV screen to solve the problem. For example how to let the TV connect the mobile phone more quickly, use the television without the connection can do a PPT, can demonstrate the video, the picture, can give the user to see the content of millet, this is millet is doing things, to solve the interconnection, interoperability is not very easy things. I believe that in the future all offices will have TVs, projectors this way too troublesome. No expectations of the sale of millet TV Tencent technology: Millet before making smartphones, cut into the traditional mobile phone manufacturer territory, the traditional mobile phone manufacturers have some hostility to millet, now do TV, is equal to home appliances TV, mobile phone manufacturers two industries in the competition, there is no sense of pressure? Lei: Millet may be less considered in these areas. Home appliances manufacturers should be anxious to make such a good TV like millet. Millet every time the cross-border is the same commercial principles, make every effort to do a good job, with the cost of the way to sell, do a huge amount, and then earn some profits or through the extension of products to gain, this is our business model. Tencent technology: Compared to smartphones, intelligent TV replacement speed will be much slower, and in Beijing, the frequency of users watching TV has been significantly reduced, how millet to deal with this problem? Lei: Millet just into the smart TV market, we see the KPI is very light, in other words, is can sell how much, we are not particularly concerned about, we need to maintain customer loyalty, satisfaction, so that customers like us this is the most important goal, we do not necessarily emphasize their own this year to sell a 5 million units, next year to sell a 20 million units, It's really not millet. Millet last year the earliest planning is to sell 300,000 units, and then was pushed to sell more than 7 million, not we want to sell 7 million, we just started to say sell 300,000 units, 700,000 units, more than 2 million units, 4 million Taiwan is so up. Millet TV gradually cover Tencent technology: TV and mobile phone biggest difference, in addition to hardware and software, logistics is also more complex, millet in the three or four-line city has a large number of fans, if these people want to buy millet TV, how to solve the logistics problem? Lei: The early stage of millet TV may expand the sales area, Millet has several central warehousing, will be the core of each storage center, a layer of advanced. Perhaps the first open city, which is associated with several central warehousing links around seven or eight cities and 10 cities, is fast completion. Millet TV will not open all the system, because the service can not. We solve the strategy is very simple, can provide the fastest logistics place, can provide services to the first batch of places, step-by-step penetration of the market. To attract chuan mergers and acquisitions more to see Tencent Technology: Millet TV when the project? Did you have a problem when you were a millet TV? Lei: Millet TV set up early last year. It is easier to do than to do the mobile phone, of course, is also very painful, and now just start to do, and so we made later to talk about the difficulties encountered. Tencent technology: Early last year? Millet TV is responsible for the team is to see more, see is only last year after the millet acquisition. Lei: To be a leader in smart TV, Chuan is such a character, Millet is because of this reason to buy more to see,Our mergers and acquisitions negotiations have started long ago, just because it involves a lot of business negotiations, including talking to shareholders, and it takes months. Tencent Technology: Now In addition to millet, such as music, Archie Art also doing internet TV, traditional household appliances enterprises are doing, how do you see everyone swarmed do Internet TV? Lei: I don't know the purpose of other homes, the purpose of millet is very real, is to get through the phone and the big screen connection, and I understand the TV is big screen display, is wireless big screen display, I think just started, not only in the family, I think the occasion of work and education is also very suitable, will be everywhere, Why use a computer even in the future? For example, we put a display on the table, the mobile phone on the table with a Bluetooth keyboard all resolved. Intelligent TV can replace the game. Tencent technology: To some extent, the family internet age is coming, what will the future change for everyone's life? Lei: Actually, TV and computer are very different things, computers are personal items, TV is a family thing, the shape and future of television is not really enough to show, like six years ago when the iphone released, who knows how smart phones become so popular, the impact on our lives so much, I don't know if smart TV will make a big difference. I think the video game just started, you do not need to buy a game machine, because the intelligent television computing power, CPU, bulk storage, these capabilities are interconnected, are getting stronger, immediately this body sense, camera expansion very fast time extension, the first change is the family of entertainment, many old people in the home is very lonely, It would be cool to play poker on TV, with his friends videos, the technologies that are seen on smartphones, and in the future on television. Smart TV is a new era, we also need to look at its evolution, the central idea is that the TV as a computer, we used to think of the mobile phone as a computer, but also more and more feel that the mobile phone is a small computer, its computing power, storage capacity, computational capacity of these scalability has been very strong, The future may be more exaggerated than the computer, today your desktop support? Not necessarily supported except for notebooks. Smartphone update is just the need for Tencent technology: Smartphones This two-year shipping volume is so large, there is a change in the tide, when the tide, smartphone shipments will be a large area slowing, millet TV is supporting the future sales growth of millet is an alternative? Lei: There are reports predicting that smartphones in China can sell 300 million this year, new handsets in China can sell 400 million, and 100 million are not smartphones, and probably less than smartphones next year. China probably has nearly 1 billion mobile phone market, selling 400 million new mobile phones every year, the average cell phone 2.5, and not because of the smartphone and change the speed of replacement, we feel the speed of replacement? The average consumer is two years to change a mobile phone, and not because of the new smart phone to speed up the action, so in other words, the mobile phone is hard demand, is every day to sell 150,000 of things, onlyBut do not buy a home to buy B home, do not buy Nokia, motorcycles to sell Apple, Samsung, next year do not buy apples, Samsung to buy, it is not necessarily millet. Millet sold 700多万部 mobile phone last year, the commitment to sell 15 million this year, estimated to complete the task gap is not far, probably more than this amount, the market for millet next year forecast is 30 million-40 million, millet growth momentum or in this pendulum. Chuan Millet do flat lei: Do not refute Tencent technology: Millet has done smart phones, smart TV, is not very good to solve the problem of the input of the mobile phone, millet can do the computer? Lei: Input problems, I think I do not think particularly clearly, I think I entered the phone quickly, T9 Input method has been very accustomed to, there are many people think that the input on the phone is very troublesome. Millet will do Bluetooth keyboard, and even do millet notebook, the market has rumors, we do not rumor, we hope that we do not believe rumors, we are indeed considering the mobile phone as the center how to solve the input and display problems. Millet now concentrate on how to be able to turn the TV screen into a mobile phone display, the most convenient, the most application, this is now has been trying to solve the problem, why we will use the best antenna, with the best double-fat wifi. Why Millet first in the domestic start to promote 5G WiFi, are to solve the transmission rate. You see we now send a picture, the video to turn half a day, because the transmission rate is too slow, this is the problem we have to solve. Millet value revaluation to attract talent to do the bedding Tencent technology: Millet in the sale of mobile phone hardware has been able to make money, software also has revenue, the feeling that millet is not lack of money, why this year to start a new round of financing, the value of 10 billion U.S. dollars, such financing on the significance of millet? Lei: No one believes that a company that has been founded for only three years has a market capitalisation of 10 billion dollars and is still a Chinese company, in fact, this round of funding for Millet was launched in March or April this year, until August 8. This financing than last year more than 200 million dollars financing is difficult, many investors in the contact with Millet often agreed at that time, but one to the board will be rejected, the main problem is to challenge everyone's psychological expectations. Because you can't think of a three-year company valued at 10 billion dollars, but also a Chinese company. So this round of funding is one months behind schedule. In fact, this round of 10 billion dollar valuation I think it is not expensive, last year, financing 4 billion dollars is quite exaggerated, that time is the potential of millet to money. Why does millet need financing? The reason is very simple, there is a reasonable market price, you can recruit better people, you can buy the right companies, because mergers and acquisitions not only need cash to buy, a lot of companies do not have to buy money, you can spend shares to purchase, do not wait until you want to spend the shares to buy, you find that your shares can not buy, So millet needs to carry on the revaluation of value. Former Google executives to join the Hugo-barra Tencent technology: The recent Google in charge of Android products, vice president of the announcement of the departure from Google, joined Millet, why would you invite the Barak to join? Why did Barak addAu？ Lei: I think that in Google is Google's future star, in a few years to become Google's Android spokesperson, I saw some comments said Millet hired a global vice-president, also feel nothing great, but I need to explain that there are 3 major Android owners, Barak is one of the Definitely an android, it's not a trivial thing. This is why we invite Google's people, Palawan's personal qualities are very good, and the second he has tremendous influence throughout the Android ecosystem, our first invitation should be last March or April. The international business that is responsible for after the Shambhala to Millet also includes the product, no product millet how to carry out overseas business development, so we hope that Barnabas to work in Beijing, really into millet, only to become a real millet, to understand the business model of millet, so that there is a chance to help millet into a world-class company. After the Shambhala in place, Millet's overseas strategy will be clearer, the current millet in Hong Kong, Taiwan and other regions to test water, the future will be more action abroad. You should know that the Shambhala is Brazilian, has the high prestige in the locality, the Shambhala may use his prestige to do many things, the millet's overseas localization may open from South America.