Lenovo COO Lanci: PC market will be warmer eventually only 4-5

October 10, 2014, Lenovo held a grand conference in Beijing, London, and released six new products, including the next generation Yoga Tablet PC and Yoga 3 Pro notebooks. At the scene of the conference, Sohu it interviewed the Lenovo Group executive vice president and chief operating officer, personal computer Business Group President Gianfanco-Lanci.

Lanci joined Lenovo three years ago as CEO and CEO of Acer's computer. The European market is the main region of its years of responsibility, and the Lenovo's major product launch in Europe also shows a focus on European and global markets. In the interview, Lanci shared his views on the development of Lenovo and the current situation of the PC market.

1, the PC market will be warmer

Lanci that the PC market downturn is over.

2 years ago, PC market sales have shown a downward trend. But the PC market will pick up as the PC model changes, similar to the popularity of flip-turn computer patterns and the growing number of mature market-changing machines.

IDC's latest data also support Lanci, according to IDC's latest figures, which showed a 1.7% per cent drop in global PC shipments in the third quarter, a figure lower than the 4.1% it foresaw. PC sales shrank to 78.5 million in the third quarter, compared with 79.9 million in the same period last year. The decline is mainly due to weak trends in emerging regions.

2, the PC market finally only 4-5

"The theory of the demise of the PC" is not new, but it is an indisputable fact that the mainstream manufacturers have been withdrawing from this field. Samsung released its September announcement that it would stop selling laptops in Europe, and in early February Sony sold its VAIO brand computer business to Japan Industrial, Inc., formally quit the PC market and Toshiba will restructure its PC business, while Taiwan Some PC companies are also experiencing financial problems. So lanci that there are probably 4 or 5 companies in the future, and Lenovo and Apple will certainly be there.

3, on mergers and acquisitions, is busy to complete the integration

Lenovo, which has recently been busy in mergers and acquisitions, has just announced a takeover of IBM's X86 server unit, and the Motorola Mobile deal, announced in January this year, is nearing its conclusion. So

There will be no new acquisitions and consolidations for the time being.

4, Lenovo focus on the PC has never wavered

Talking about the vicissitudes of the PC industry these years, Lenovo can come to today, Lanci that three points is the key to Lenovo's success:

First, focus on the PC never wavered;

Second, innovation, such as Yoga series Reversible notebook computer, set the benchmark for the industry;

Third, strong executive power, excellent operation

5, balanced development is Lenovo's strategy

October 6, Hewlett-Packard announced the split into two companies, one is to do PC and printer Hewlett-Packard Company, a server, software and storage, such as the enterprise market HP enterprises. For these changes in the competition, Lanci said he would not comment more.

On the other hand, he says, balanced development has always been a strategy for Lenovo. Lenovo started with PCs, building on the PC's core position, Lenovo developed enterprise-class businesses such as storage and servers, while also investing heavily in fast-fading businesses such as tablets and smartphones. Therefore, Lenovo has been paying great attention to the importance of balanced development, which is also an important strategy of Lenovo.

Moreover, the Association of stable and balanced development is a positive signal for partners and suppliers, which also seems to imply the negative impact of opponents ' splitting.

5. Reasons for the rapid growth of European markets

Lenovo's Q1 earnings show that in the European-Middle East-Africa region (EMEA), Lenovo has achieved 18% per cent market share and became the first in 15 countries. Lanci that Lenovo from the acquisition of IBM PC, the commercial and personal home PC market complementary, this is one; second, Lenovo's Emae market has been the business market, after the consumer market has developed rapidly, Lenovo in the entire global market also presents a growing trend. Third, in the product category, tablets and smartphones and other mobile terminals are also very good growth.

The layout of these areas, as well as the demand for the replacement of mature markets to make the European sales performance is relatively good.

6, flat PC, the world ranked second

Lanci's ranking of Lenovo in different category brands:

PC field well-deserved first;

Tablet computer PC, is ranked second in the world, and Apple's gap has become very small;

Smartphones, in emerging markets have a large share, after the acquisition of Motorola, will exert a mature market.