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Many do BBS/community site webmaster or in large and medium-sized Internet companies responsible for forum/Community operations Friends are most concerned about is how to let the Forum fire up, how to let the clicks, reply amount double rise, popular? But in the actual community operation process, forum operators often go into a vicious circle: our own crazy to add content, Crazy to ask themselves, but still less of the poor, even if the browsing user is also a hasty glance to shut down the forum operators to write a letter, don't say leave a few words of reply, is to attract it to spend 5 seconds registered users did not do. And why?
I think the root knot is still in the Community operators do not understand the meaning of Community content construction, do not know what kind of post is suitable for forum posts, what kind of posts to attract users to come in, and point in, let him he had to register an account, and proactive response, not to publish their own views.
So what kind of posts to achieve this effect, the author in the long-term community-type web site operation process summed up the following nine types of topics, these topics more likely to cause users to respond to the desire, some topics even have a user has to return the magic:
1. Controversial posts. Controversy is very sensitive in society or in some industry, a very controversial topic that attracts the attention and interest of most users, and the user will automatically be divided into two or more factions for controversial topics, each with a strong desire to speak out and hope that their views/opinions can convince each other or overwhelm others. Such topics once out, users will generally chest, have to express their views, if their views are refuted, it will inspire users to continue to post, replies and other actions.
2, vote stickers. A poll is a poll of people, events, and objects related to the topic of the Forum industry. Because users have a different view of the same thing, a good voting theme can attract users to vote for their own support, and will certainly not begrudge a few seconds to register and vote. Especially when the vote has their favorite people, things, things, and even voting options have their own, involved in their own things, involved in their own products, users will not hesitate to register, login, post, reply.
3. Negative posts. Negative posting hype is a common way of forum operation, negative post because it involves the specific negative information of people, so can affect the nerves of stakeholders, and negative posts can satisfy some netizens ' schadenfreude psychology, can meet some of the netizens to a certain person things of the Spit psychology, Especially the protagonist of this negative news if it happens to deceive or hurt a lot of netizens. Negative news is also one of the operating means of traditional media. Compared to the innocuous eulogy of the soft text message, negative news is often more likely to arouse the attention of relevant parties, the protagonist and its competitors will be particularly concerned about, and even the parties will arrange a large number of navy to eliminate or make great progress, once this situation, the forum community is Yuwengdeli, uv/ PV Double Bumper harvest. That's why a lot of negative posts are so hot to delete business.
4. Exposure post. Exposure posts can meet the curiosity of netizens, especially exposure to a variety of blockbuster insider posts more easily by netizens hot, gossip, little-known insider is always talked about, the forum is such a hotbed of topics. You don't see all kinds of size forum filled with "breaking", "blockbuster insider" such as the text, regardless of its true or false, these posts are often in the number of clicks in the post. Users see these posts, whether true or false, netizens always want to also publish a point of their views, or marvel, or query, or analysis, or extended ... Then we will increase the number of clicks and responses to the Forum.
5. Erotic stickers. Eat color, sex also. About emotion, pornography and other articles, pictures, topics, in any forum can arouse the interest of netizens. This is why all kinds of door events, especially pornographic cases such as pornography are endless and long-lasting reasons. Even in the forum operators spread such a classic legend: a dress in the beautiful woman was sent out, the post said you in the post reply to what action, after replying to this beautiful woman will do what action, such as reply to "naked" then reply after the beauty naked ... Is such a discerning eye is a cheat of the post, but in many forums for many years, and can easily climb the list of hot posts.
6, celebrity stickers. Celebrities include a variety of social celebrities, entertainment stars, sports stars and so on, these celebrities pay attention to the high, every celebrity behind a large number of loyal fans. Some of the celebrity issues are always a concern, especially the design of celebrity privacy and other gossip rumors, its irresistible. The enthusiasm of a user or a fan is always a torrent of river water. Then in your own forum to send a number of related celebrity topics, especially the collection of some of the hot gossip, then mobilize the user's desire to post, such as Tannangquwu ear.
7. Share posts. Sharing a number of posts in sharing some experience, insights, because the classic sharing posts, often reflects the departure of the knowledge and skills of people, it is easy to arouse the admiration of netizens. In particular, some of the skills of experience sharing, intending to learn the skills of netizens will always queue in the post behind worship or ask questions, in order to get expert advice or reply. Speaking of this topic, you can also mention why the forum/community website is important to the star users. Forum has a master, no one to worry about.
8. Information stickers. Forum-type site also has a better function is to share information, the use of accessories or other functions, you can publish a number of boutique materials, and because the download data often need to pay a certain amount of virtual currency (integral), then encounter good information, users will certainly at all costs, in accordance with the requirements of the landlord and the Forum to do a variety of can get a few, Finally get the information of the various movements. Data paste will be hot reason also, if the boutique data set up "back visible", then this post can almost really achieve the state of everyone replies.
9, the activity pastes. Activity stickers do not need to say in detail, whenever the official do a variety of activities, the jar of netizens have no reason not to pay attention. And because these kinds of activity stickers are often accompanied by some rewards, or virtual currency, or physical cash, those who like the empty gloves point petty users will certainly enjoy.
Of course, in addition to these 9 types of posts, forum operation in accordance with the Forum's industry characteristics, and constantly digging can affect the industry users nerves of the topic, so as to continue to build the forum/community popularity of the hot posts, and finally the forum and community to bring the popular roof. Welcome to reprint, reprinted annotated Construction station process network http://www.chczz.com/Article/3566.html, thank you!