Li: E-commerce is not the blue sea of entrepreneurs

     with the successful hosting of the first annual electronic Commerce Conference, both the traditional industry and the internet industry, eyes are focused on how to share the "E-commerce" this big cake. In the past two years, China's E-commerce has shown a strong momentum of development. In 2008 years, for example, China's online shopping transactions on the scale of 130 billion yuan, an increase of more than 170%; More and more traditional enterprises began to dabble in E-commerce, a large number of capital and talent, such as constantly pouring in.

       from the present situation, it is not difficult to guess: in the next 5 years, China's e-commerce, especially the multifaceted, will be the era of contending, China's e-commerce pattern is gradually clear 5 years, the next 10 years will be China's e-commerce high-speed development of 10 years. In the hot business of e-commerce investment and entrepreneurial boom, it is worth pondering that, so far, there is not a company listed companies, large-scale profit of the online shopping mall is only a handful.

      Chinese people like to be in a stampede, for entrepreneurs who are about to enter the E-commerce arena need to think calmly. Li analysis, the future of E-commerce development in each area will be the same as the traditional Internet, the formation of oligopoly competition. Although the electronic commerce has the good development potential and the huge market, Li thinks "The electronic commerce" is not all entrepreneur's blue ocean.

for traditional industry entrepreneurs:
     for companies with the strength to invest in E-commerce traditional corporate bosses, funds are generally more abundant. Because such entrepreneurs are not familiar with the operation of the Internet, when it comes to technology, web operations, and so on, the only solution is to directly from the well-known network companies to dig people responsible. However, the reality is that most of the traditional enterprises to invest in the Internet is the failure of the end, to investigate the reason is nothing but business philosophy completely different. Li suggested that such enterprises can take the combination of internal and external talent management model, such as direct from the company's internal mobilization familiar with the "supplier, logistics, distribution, inventory" and other aspects of the personnel responsible; The company set a broad direction and goals, the whole team together to complete.

for Internet entrepreneurs:
     Most people in the internet industry are less likely to deal with traditional businesses. In addition to Web site operations are the advantages of online entrepreneurs (such as payment, marketing, etc.), they face the biggest problem is how to find a suitable for their own traditional industries, such as the choice of which industry easier to cut. In addition, because the traditional industry sales channels, purchase channels are not very clearChu, how to find the advantage of sourcing has become the focus. Li that the key to the success of the Business-to-consumer, sourcing accounted for about 50% of the factors. Suggested that the Internet entrepreneurial team to do the mall, first of all to find their own interest in the industry, and then from the industry to find more experienced partners, which can greatly reduce the operational risk.

for entrepreneurs familiar with the Internet + Traditional industries:
      Entrepreneurs familiar with the Internet + traditional industries are rare, but such teams are generally rich in operational experience, And in this field can be the leader of the position (for example, the old customer sincerity products). Generally such a business model of the platform is very mature, the early days have been a certain amount of wind investment, have enough capital strength to do the market promotion. Behind the strong, the pressure of cost and profit is very big. Many of the websites that used to make a single product have now become grocery stores (like Dangdang, Red kids).

      If a team or enterprise enters the field of E-commerce, there is not enough money or relevant experience not to enter easily. The entrepreneur who enters this field should concentrate all the resources to do a good job first. Li in the operation of love to buy tea more than a year, more and more feel that as long as the focus on the advantages of doing a good job through an industry, and to establish the industry's leadership even if successful, do integrated class of business may not be suitable for the initial entrepreneurs. To abandon the "do site, push traffic, La Feng cast" traditional internet entrepreneurial thinking, "pragmatic" and can "fast" to meet user needs of the mentality to start a business, the success rate will be higher.

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