Li Zhu: The spring of OTT winter to find "with Flower shun" entrepreneurial team

Since June, the OTT field of reorganization round after round, policy continued to tighten. Video app rectification is to let the previously unusually active OTT box market into a downturn, and other links including the right to be re-emphasized licensees are also low-key, the whole industry is filled with wait-and-see attitude. If such a state continues, it blows the confidence of the capital and urges it to turn away, which, in turn, is fatal to the damage to the industry. In fact, many entrepreneurs do plan to tighten their belts for the winter. But the worst times are often the best of times. Sensitive capital, while more susceptible to perceived danger, is also more likely to uncover business opportunities. When the Internet, mobile Internet investment opportunities are not so rich, television screen is uncultivated virgin land. While some of the capital is still on the sidelines, Sino-Chile Union de Fungjie Dragon Vein, light Ma Xixiang Peak, Unity Game Fund, the source of investment, broadband capital, the Anglo-Connaught Angel funds, such as nearly 10 VC funds, as well as the industry Huan Network and other well-known enterprises are brewing in the field of smart television business large investment plans. Streaming media network exclusively learned that the plan is to raise funds for hundreds of millions of of smart television application services in the direction of delivery, is being prepared in the end of the year is expected to release the special funds will have three, and, more importantly, these incubation funds specifically invest in angels and early projects. TV app start-up partners, don't get excited, or listen to how investors look at the current OTT market and what kind of project and entrepreneurial team you prefer to cast. This week, the streaming media network exclusive dialogue with these angel investors, to help their small partners to explore. Participants in this session: The founding partner of the Li Zhu Angel Foundation, founded in March 2013, "Adult Da Yu, investment innovation" as the concept, the main investment in mobile internet and cultural and creative related fields, including game animation, online education, digital health, O2O, Internet TV, intelligent hardware. In particular, early projects are invested in a project between 500,000 and 8 million. Connaught Angel Fund Main managers are Tsinghua alumni, style to help entrepreneurs mainly, cast out not only money, can provide their own some value, now has become Zhongguancun (6.78,-0.12,-1.74%) area of the most active angel investment institutions. Li Zhu resume in 2000 that is involved in angel investment, participation in investment enterprises dozens of, including several successful listing and mergers and acquisitions exit. October 2012, participated in the establishment of mobile Internet professional incubator-the Innovation Valley, the March 2013 launched the Anglo-Angel Fund. 1989, Li Zhu graduated from the computer department of Tsinghua University and began his first venture with several schoolmates in early 90, after being acquired by Tsinghua Tongfang. • 2005, Li Zhu Joint establishment of the network, as chairman. The first financing of 10 million dollars was received in December of that year. Li Zhu vigorously advocated the improvement of the ecological environment of early entrepreneurship in the country, to support and invest in entrepreneurial services, such as innovative professional incubators, entrepreneurial media, entrepreneurship education, equity public platform, andand has been concerned about robotics (35.930,0.07, 0.2%), life and health and other cutting-edge technology innovation and investment opportunities. In addition, Li Zhu also serves as Tsinghua Alumni Association of Internet and New Media (TMT), Zhongguancun Equity Investment Association, Vice President of Beijing Software Industry Association investment and Financing of the Special Committee, such as the President of a number of social functions, is a founding member of the Chinese Youth Angel and executive director, was selected as "2013 Zhongguancun ten Angel investment figures." Ask quick questions and answers: Is it a good opportunity for the government to tighten policy? A: Now is the time to invest, the TV screen has a lot to do. Q: Is video games the most important part of the follow-up? A: In addition to the game, lottery, electrical business, early childhood education and other aspects are also looking. Q: Video games are hot, but is the landing operation Wool? A: The key to video games is lack of products, good products will not landing difficult. Q: What kind of entrepreneurial team do you prefer? A: There are innovative ideas, at least more than two founders, the direction of their own entrepreneurship is very like, willing to devote their hearts. Q: What do you suggest to the entrepreneur? Answer: Around the user needs, along the video, games, education, lottery, electricity quotient of the five Internet TV business start-up direction. Theme Dialogues (1) How to view the opportunity and challenge of TV screen? Greater opportunities in hardware or software? Now is the time to invest, TV screen more attention to the software for the screen, relative to the hardware, Li Zhu more attention to software. He also does not recommend early start-up teams to do hardware or platforms, he says, and the hardware is mostly done by big companies, and the ecosystem is not something that early entrepreneurs can do right away. Ott policy tightening, the Internet television industry slightly depressed. Li Zhu that the policy is in the adjustment, but not completely blocked, investment opportunities are quite a lot. TV big screen still have a lot of things to do, video to see the long-term, as long as the user needs, there must be development. Other aspects also develop very quickly, after all, the terminal has been paved. Li Zhu said that the management has tightened up, or there will be a better opening for everyone to open, and now the main emphasis is on licensing and regulation. As the founder of Yau Vision Network, he has deep feelings about the regulation of Internet video field. Says now Ott's regulation is similar to the original Internet video, the Internet video field starts everybody to have no license plate, later solved the license issue, the financing, the listing has. As long as it is necessary to solve the user needs, the policy will conform to this trend in the future. Now is a good time to invest. To insist on not giving up, can be done in the future. At the same time, Li Zhu admits that he has previously had a video app, and investors are really adjusting their direction after the policy comes out. As an angel investor, Li Zhu said, home Entertainment, smart hardware is related to Internet television, are focused on the direction of the look. (2) The current TV game is hot, investors are also giving priority to this piece? What kind of game or application is more preferred? The key to video games is the lack of products, the key is who to make the user experience well Li Zhu said that the TV end of the game has been cast grapes game. So, is the game platform more fancy? Li Zhu saysNo. "The key is to provide users with the best products," the direction of positioning in the video game, as for "the specific platform or a game product, did not restrict it, the ecological chain in different stages of the need for different services." The game has been busy for a long time before the video policy tightened, especially as the policy ban and Xbox One and PS4 entered China, making the industry really hot. But behind the hot, landing operation seems to be wool. For this phenomenon, Li Zhu said that the key to video games is lack of products, good products will not landing difficult, living room game terminal is a very large market, look at the United States market to know. Li Zhu said he is now focused on small and medium-sized video games, the Xbox big game is not the current direction, because "large game development cost is high, need set-top box configuration is also high." So small and medium-sized games, is more optimistic about the leisure category or body feeling class? Li Zhu said, is the direction, the body feeling class is not very good at present, so not completely up, but in the future will certainly be relatively large market. He also believes that some of the games for Android tablet transplants are good, such as boxing and racing. Transplant mobile phones, tablet games to the television screen this matter is widely criticized, Li Zhu is not opposed to transplant? Li Zhu said, from the touch into the handle, it is certainly to do some conversion to the user experience, the key is to see who to provide, who to do the user experience well. "The user experience of the product is good, whether the transplant or the original game will be good." The current game may be based on the remote control, Li Zhu that the experience of the future handle will be better, of course, "remote control is also a classification, reducing the threshold of experience." Li Zhu revealed that, in addition to the game, lottery, electrical business, early childhood education and other aspects are also looking. (3) What kind of entrepreneurial team and project do you prefer for TV applications? Suggestions for entrepreneurs? Pure technology companies do not necessarily have more advantages, the core or around the user needs to develop Li Zhu said he likes to have innovative ideas of the team, at least more than two founders, to their own entrepreneurial direction is very like, willing to devote their hearts. With industry experience, of course it will be better. On the entrepreneurial team, Li Zhu has a classic analogy is "with flowers Shun", the Royal Flush 10JQKA is the largest, take all, Li Zhu as a metaphor for each role in the entrepreneurial team. Founder is a, find like-minded, capacity resources complementary co-founder is k and Q; The core staff is also very important, find J this card, is to find with you "hook" person; perhaps still missing a 10, in most cases, early start-up companies rarely can do the same flush together, are missing a card. Li Zhu stressed that he basically does not invest in a company with only one founder, a person will easily fall, easy to change ideas, or even give up. One to two co-founder is a better combination. "Only a card in the hand, even a, a missing four, it is difficult to make the same flower shun." For entrepreneurs, Li Zhu suggested: Around the user needs, along the video, games, education, lottery, electric business five internet television business in the direction of entrepreneurship. Li Zhu repeatedly stressed that technology does notis a problem, the threshold from pure technology is not high. The key is "to develop applications that meet the needs of users, and technology is overcome in this process." Pure technology companies are not necessarily more advantageous, the core or around the user needs to develop. ”