License conditions into web development OTT TV Magic Spell

From Sarft's point of view, Internet television is still a form of radio and television, must abide by the spirit of the management of radio and television, commercial web sites can not be built on the Internet television content platform.

TV screen is still an important position of public opinion, the spirit of "controllable, safe broadcast" principle, through the Internet TV platform for the rectification and management, SARFT hope that the TV screen this has a strong ideological attributes display terminals, can provide users with green health programs.

Over the past few years, the rugged mode of development, so that the rapid development of Internet television. Sarft June in the middle of the reorganization of the OTT platform, such as blow, the industry aihongbianye, have criticized SARFT's approach to hinder the healthy development of internet television. In fact, the SARFT rectification Ott Television According to the law, is the Internet television before the unspoken rules, so that the vast majority of practitioners have a Farb luck mentality.

Commercial video site video content is only allowed to spread on the PC side

In addition to public opinion, copyright and other reasons, the reorganization of the OTT platform is a more important reason is that the general secretary for the vast majority of commercial video sites issued by the "Information Network to disseminate audio-visual program license", the receiving terminals are basically only for computer terminals.

According to Sohu it understand, currently only a few video sites for mobile TV business, its content receiving terminal is extended to mobile phones and other handheld devices terminal. Even with the permission of mobile TV business, the contents of these websites also need to be connected with the mobile TV integrated broadcast and control platform by the dedicated line, and then the integrated broadcasting and control platform is responsible for the mobile TV distribution system of mobile communication network.

Since the vast majority of video sites do not get permission from the SARFT for television screen receivers, apps for these sites will naturally be overhauled as they go into set-top boxes and TV terminals.

Gao: General Administration or TV Audio-visual license

Sohu It recently from the people close to the SARFT received a good news is that sarft in the future when appropriate, do not rule out the video site to meet the conditions of the possibility of television audio-visual license.

If the video site's "Information Network broadcast audio-visual program license" receive terminal extended to the "TV end", it means that the current video site app model has the possibility of the resurrection. Similar to the model on the PC side, in line with national policy, the video sites can open their hands and feet to their own independent brand to promote their app applications and services. The Internet TV market will also usher in a real boom.

But the reality is not optimistic. If Sarft let go of television's network audio-visual license, in addition to the difficulties of management and supervision, it is important that its own direct institutions to accelerate the decline. This is clearly a result that broadcasters are unwilling to face.

Therefore, in the short term, the general Administration describes the licensing authority, which may really just be in Gao.

The outlet of video website in post-OTT management era

According to the requirements of SARFT 181th, the Internet Content service platform can only be connected to the official integration platform, all content must be through the integration platform to the landing. In Set-top box and intelligent TV, through the channel of the video website app application, the method of providing the video content directly to the end user is not in accordance with the rule of document 181th.

If the administration's policy is strictly enforced, the content of the video site wants to fall on a set-top box or smart TV, basically only in the following ways:

1, the identity of the CP, SP access to the official integrated broadcast control platform.

2, with the licensing party set up a joint venture company deep cooperation.

3, apply to the third party open interface or with the cottage manufacturers pre-installed app.

4, do their own hardware selling services.

As a service or content provider to access the broadcast platform, video site brand will be severely weakened, which is the most reluctant to see the commercial video site results. At the same time, in the broadcast control platform landing, the video site will inevitably have to the licensing side to buy road money.

At present, the common use of video web sites to third parties to apply open Interface or pre-installed app on the cottage, if in the Sarft "strike" during the continued use, is basically the rhythm of death. Video websites are likely to face the serious consequences of being revoked from the information network to disseminate audio-visual program licenses.

Sarft is difficult to vigorously develop the Shanzhai OTT set-top box for effective supervision and rectification, but the control of video web sites and broadcast control platform two source, theoretically can be more effective to inhibit the development of OTT Shanzhai set-top box.

Video site to do their own OTT set-top box, TV Stick or TV, through the cooperation with integrated broadcast control platform to obtain licensing license, but also the future video site to do Ott a way out. Limited by article 181th, equipment manufacturers, Internet stations may not set up an integrated platform and content platform. Video sites want to gain greater autonomy by doing hardware, and they need considerable wisdom.

Millet "third party" brush machine mode has aroused the attention of SARFT, basically has become a negative model. Internet companies in the use of this hardware to sell services mode, need to have a high "self-discipline" spirit, otherwise there will be faced with the risk of being swept out.

The suspension of licence has no effect on the development of OTT Television

July 4, Audio-visual Program Management Division director Lo Jianhui in a speech on the external disclosure of the Internet TV integrated Broadcasting control license will no longer be issued, the Content Service licence allows the normal application of provincial radio and television organizations.

At present, SARFT issued a total of 7 OTT Internet television integrated business licences, internet television content service licences, including 7 OTT licences in a total of 14. All of the above licences are radio and television system organizations.

The suspension of Internet television licences has not had much impact on the development of Internet television. According to Sohu it understands, OTT Internet TV integrated broadcast control licence has been issued since March 2010, to the end of 2011, CCTV and international integrated broadcasting and control platform through acceptance, up to now 2.5 of the time has not issued a new license.

The industry is of the view that 7 OTT licences are fully adequate, and if the number of integrated broadcasting licences is excessive, it would be detrimental to the administration of the SARFT. Before, only two license plates of the IPTV platform, and even finally by the two license to form a joint venture company to unify the operation of the national IPTV integrated broadcast control platform. Since such licences are only distributed within the broadcasting system, there is no essential difference between the less-than-license and multiple-licensing sites.

Radio and television is still a very authoritative position of public opinion, "controllable, safe broadcast" is the basic requirements of radio and TV system operation. With all sorts of internet companies scrambling for the living room and competing for the TV screen, there is no doubt that the state will still play an important role on this screen.