Life Service O2O Advantage has obvious potential

2011 is the year of the O2O mode, not only some kind of electronic business to carry the O2O banner, such as focus on the space network of furniture, focus on 3C products, such as 500 City, life service electric business is also actively to O2O transformation, such as net launched a short rent platform ant Network, Group Buying Field appeared the first flagship Life Service Mall of the Thousand Products network. "The O2O model is now more concerned by the industry, however, it is still in the exploration period, the real entry in the field of enterprises or relatively few, group buying is a kind of, but it is also not a pure O2O mode, because there are a considerable proportion of group purchase of physical goods, ant Network leader Chen Yu This description O2O the current development situation. Chen Yu that the most important feature of the O2O model is the lack of logistics and inventory, which is very similar to the characteristics of the life service industry, so with the help of O2O mode, the life service industry can develop better.

Great potential

In the Life service industry, O2O first won the attention of the group buying website. In the second half of 2011, group purchase after the pain began to seek transformation, and the Life Service Mall that O2O mode was generally welcomed by the group buying site, handle nets, litters regiment, etc. have to the Life Service Mall transformation Trend, many life service businesses opened online shops. "Buy close to O2O, but it is not a real O2O, because those who live service businesses do not continue to buy behavior, they do not in the group purchase site camp." Group purchase site only cut off in kind group purchase, focus on life services, and positioning themselves in a life service mall, businesses can set up their own shop on the site, free to arrange store product mix and marketing strategy, so that group buying is the real O2O, Yuanpeng, vice president of the Thousand Products network said. Yuanpeng that the current development of group buying has encountered bottlenecks, mainly experience problems, and O2O is just the key to remove this "bottleneck." Once the real combination with O2O, group buying will be revitalized.

O2O is, to some extent, a branch of the electrical business, before most of the electrical business is the physical electricity quotient, clothing, books, electrical appliances, drinks and other fields have dabbled in, but the real life service to do a good job is not a lot of electricity, so now life service class electric business or a blue sea, it has a broad development prospects. According to statistics and other relevant institutions, 2010, China's catering industry retail sales of 1.76 trillion yuan, China's tourism industry revenue of 1.57 trillion yuan, car rental market revenue scale of 18.32 billion yuan, and most of these are directly online under the transaction. In the catering, tourism and car rental three life services subdivision areas, the current development of the best online tourism, has been born a number of companies, and Ctrip, art dragon, etc. or listed companies. It can be seen that there is a huge potential to be dug in the electricity business of life service.

Obvious advantages

The key to the O2O of life services is that it has an obvious advantage over the service industry. Chen Yu that the traditional service industry has undergone two stages: 1.0 stages and 2.0 stages. The 1.0 phase refers to the traditional service industry without net, marketing and services under full online. In this stage, the traditional service industry is limited by the regional factors, the difficulty of store marketing is larger, and the consumer is more difficult than the information acquisition; 2.0 stage refers to the traditional service industry simply to publish information to the classified information site or directly with the group purchase site, so that consumers can easily access information. Only this information processing is rough, the authenticity of the information and the security of the transaction are not well protected, leading to the selection of consumers, therefore, this stage of the service business to help far more than the help of consumers.

Once the life service industry is combined with the O2O mode, it can solve the problems in the previous 1.0 and 2.0 phases. Because the Life service O2O is the platform model, it to the information processing will be more complete and the structure, but the offline payment and the comment may accumulate the volume, the user appraisal, the merchant reputation and so on accumulates, this information can help the user to make the consumption decision, the merchant also will pay more attention to own reputation At the same time, the platform can also supervise and manage the merchant, guarantee the authenticity of information and the security of payment.

O2O mode advocates online and offline integration to provide consumers with the best possible experience. Why did the group purchase fall into the ice cave quickly after the sudden fire? The reason is to experience this link. Group buy main low discount, can attract a large number of customers, but low prices can only temporarily attract consumers, compared to the price, consumers more concerned about the experience. Just imagine, a consumer group bought a four-person package hotpot, specific to the hotpot shop found that the hot pot shop has been full, to the people are basically group buy users, waited two hours before the start to eat hot pot; At the same time, because of the hot pot restaurant overcrowding, waiters can not provide consumers with perfect service. What kind of consumer experience is this? Consumers will not go back to the second time. The Life service O2O solves is this kind of disadvantage which buys. First, it doesn't win by Price, nor will it attract a large number of consumers in a short time; Secondly, it is a platform model, merchants can according to their own situation, at any time on the line to adjust the product to control the number of consumers; Finally, with the development of lbs and IoT technology, life service O2O must become more intelligent, The combination of line and line will also be more real-time, can even appear in such a situation: The phone can be found in the vicinity of which stores there are a few vacant positions, and in a timely manner by mobile phone orders ahead of schedule. Group buying with low price, O2O to experience winning. Life service O2O The advantage of experience will certainly be more promising than group buying.

It is true that we should not be overly optimistic about the service O2O of life. It is still in the initial stage, the most important problem is to cultivate the user's consumption habits and the accumulation of user capacity. This may take a certain amount of time. However, online payment has now been recognized by most consumers, I believe that life service O2O will also welcome their own development in the spring.

Ants Short Rent

Net's local life of a unique domain name features a short rental site, is net test water O2O mode, two pioneering a project, on November 8, 2011 officially on the line, is committed to building a local life platform for local small businesses to solve the problem of idle resources, At the same time will bring convenience to users. Ant short Rent is a cost-effective and feature short rental trading platform. Registered users can find through the ant short Rent channel and booking, leasing all over the country, different types, cost-effective short rental, such as: commercial core areas of High-quality apartments, colleges and universities surrounding residential or dormitory, seaview buildings, garden villas, forest cabin and so on. Ant short Rent Characteristics: One is short rent, site-oriented crowd is a business trip, backpackers, study, doctor, look for work and other needs of the user community; the second is the high cost-availability is a long-term idle, there are vacant rooms but only want to rent for a period of time landlord, hotel, cooperative hotel, etc. three is online booking, Ant rental is not a simple supply and demand information release, but can be completed online payment transactions, directly to the house booking.