Light application announced into the car network

On July 18, Baidu Company and BMW (China) Automotive Trading Co., Ltd. held "Car Light Application Programming Marathon Contest" at Shanghai BMW Experience Center. With the theme of "innate interconnection", the contest attracted 80 developers from all over the country. They will form nearly 20 teams to develop vehicle-based light applications based on HTML5 in 30 hours and explore the application of Baidu Light in Infinite application of car networking possible.

At the launching ceremony, Li Mingyuan, vice president of Baidu, said: "BMW is a brand with great internet thinking among automobile manufacturers and the first car manufacturer to cooperate with the light application platform. I believe the light application will bring more surprise to the BMW Company and its owners At the heart of Baidu 's light application is the connection between people and services, and the light application platform in the automotive field is also maturing, and in the future it will also provide mobile solutions in more traditional industries.

BMW Group director, responsible for the research and development of Dr. Disi said: "As early as 40 years ago, BMW Group began the development of Internet-connected technology and we hope that through this cooperation with Baidu, to explore an efficient, car prices and IT Business cooperation model of enterprises to promote the development of automotive applications, and ultimately for the Chinese customers to bring more localized caring service and driving experience.

Technical experts gathered in the arena with light applications "transformation" car life

In this programming marathon, Baidu Light Application Platform is open to the automotive industry for the first time. The participating team can use this as a template to test the development of applications that can be run on BMW's onboard system. As a result, BMW is also the first automaker to partner with Baidu Light Applications.

Contest site, developers are carefully in BMW BMW i3 car configuration and testing. At the same time, Baidu and BMW also sent technical staff on-site developers to guide and Q & A. The competition also invited TANG (User Experience Innovation Organization) as a user experience research and design partner, who provided design consultants and consulting for all teams.

An on-site developer told reporters: "Today, the city's vehicle ownership continues to increase, which paved the way for road traffic safety and security brought great test today we developed this product is the use of cloud applications Baidu database , Clouda development framework, etc., to help owners predict the traffic information in advance to ease the pressure of travel. "As said, Baidu light application background, with a Baidu technology support for cloud-based interactive data platform, which can support a variety of Light application of a variety of target users for accurate analysis and "private custom" information push, which is the development of applications to run the basic guarantee.

According to Hou Zhenyu, chief architect of Baidu Cloud, "With this in-depth cooperation with BMW, Baidu Light Application took the lead to become the basic platform in the domestic car networking field." Light application access to the automotive industry not only provides brand new services and platform mechanisms for in-car systems, It also provided a good idea for such traditional industries as heavy industry to shift to the mobile Internet age. "

Baidu BMW for the first time "hand" light applications into the car network

BMW said the reason to choose Baidu Light Application as the first partner, first from Baidu Light application platform open cloud technology and cloud capabilities, developers can maximize the resolution of "worries." Second, light application development tools is very convenient, it can effectively help developers reduce the development costs of light vehicle applications. Finally, Baidu Light employs the "people-to-service connection" capability to easily provide convenient services. BMW hopes to connect drivers and vehicles to the world through Baidu Light Applications, and continuously deliver rich experiences to users. Allow owners to better enjoy the car life.

Since the release of Baidu Light in 2013, it has always practiced the goal of better connecting people and services in the mobile era. Now, Baidu translates this kind of service space into the car, so that owners who can not use the mobile phone can also enjoy the "Baidu, you get" mobile Internet model. For example, the owner can find information on the surrounding parking spaces and surrounding gas stations in real time, including information such as quantity, price, availability of parking spaces, etc., without going through costly mistakes and enjoying the benefits. Another example is the real-time tachograph function, you can always find the surrounding shopping promotions, and even know each friend's car's location, but also dialogue and social networking together to organize a "party event."

The choice of Baidu and BMW cooperation, and BMW constant innovation brand spirit inseparable. BMW is one of the three luxury brands of German cars. In 2012, it took the lead in introducing Internet-connected technology to the Chinese market. In recent years, BMW has continued to promote the localization of connected driving and has introduced new car applications. With the deepening cooperation between BMW Connected and Baidu Light, more and more mobile Internet services will be translated into the car driving in the future.

"With the development of information technology, the future of machinery manufacturing enterprises will not simply create, is bound to integrate with the Internet information system. Baidu light application is to use their own connection to the advantages of people and services, so that cars and roads, cars Interaction with people, vehicles and roads to achieve interoperability between the environment, so that people's travel more intelligent, more convenient and more secure. "Hou Zhenyu said.

Connecting people and services Baidu to expand the mobile Internet ecosystem

According to reports, Baidu light applications not only do not need to download, that is, search-and-use features, but also has strong integration capabilities, it can provide, including location services, voice input and output, subscription push, call, camera tune up and other functions . For a long time, Baidu has been committed to sharing Baidu's high-quality technology with developers. The cooperation between Baidu and BMW is also a continuation of Baidu's goal of sharing excellent developers and building an ecological circle. Hou Zhenyu said that with the rapid development of car networking, the future, the driver in the car terminal can easily browse light applications, which is better people and services were connected. And developers can also use the car light applications to push their own brands and services to hundreds of thousands of car terminal, to expand their service space.

Now, all countries in the world are investing heavily in the Internet of things. For example, the United States has a market of 200 billion U.S. dollars in its car networking products. Push the Internet in the industry, the most promising industry is the car networking industry. The industry believes that, Baidu now increase the car network service research and development, the construction of mobile ecology is of great significance.

At present, Baidu Light application of mobile ecological integration capabilities are being strengthened, which also gave Baidu into the field of car networking, promote the automobile industry "transformation" more adequate energy. In the future, Baidu Light will serve as an open platform for car networking, enabling a wide range of mobile lifestyle services to be directly linked with car owners, and then to truly realize the full connection between people and services.