Lighting enterprises to seize the brand three "mouth", information public opinion leading lighting brand building

[summary] Behind every successful star there must be a big fan support, a fixed supporter. In the internet age, lighting enterprises to develop and grow can not be separated from the support of consumers, but to obtain support is the key to the focus on consumer demand, always pay attention to user experience and user reputation.

Behind every successful star there must be a big fan support, a fixed supporter. And these supporters also to the extent of the star's popularity has provided some foundation, therefore, for the lighting enterprises to enhance consumer groups, and the user stickiness is every enterprise must do a bit. In the internet age, lighting enterprises to develop and grow can not be separated from the support of consumers, but to obtain support is the key to the focus on consumer demand, always pay attention to user experience and user reputation.

Lighting enterprises to seize the brand three "mouth"

"Brand" has three mouth, the first is the product, after all, in the internet age, leaving products to talk about the brand is no water source. The second mouth is quality, "good products speak for themselves." Consumers pay more attention to the final results they get, and good marketing ultimately depends on the quality of lighting to speak. In the network economy era, consumer psychology and consumption habits are undergoing great changes, lighting enterprises to create a new marketing model: To enhance the value of products, create good products, let good products to speak to themselves. The third mouth is the user's mouth, that is, word of mouth. After all, good products themselves have a strong communication, it is easy to lead to word-of-mouth effect.

The internet strengthens the voice of consumers

The internet lets the consumer speak the power to rise unprecedentedly, then the lamp enterprise to the brand word of mouth management appears more important. Because the media in the past is one-way, monopoly, high unit price, must be large, and mobile internet age media is interactive, open, low-cost, free, accurate. In the past, users were isolated, vulnerable, and largely without influence, while the mobile internet age users were social, powerful, interacting with each other to achieve or destroy a brand.

The brand construction of the leading lighting of information public opinion

The traditional business marketing logic is because information asymmetry, dissemination is to hit advertising to do public relations, in short, everything is louder than the voice. However, the new social media to flatten everything, the spread of the rapid outbreak of information, the spread of the radius of a hundredfold, thousand times to increase the frequent emergence of "overnight fame" case. In the lighting industry, a product or a service good, lighting enterprises themselves boast does not count, we call the shots; good news or bad news, people will soon be able to share through the social network. The fair and equal characteristics of information, also make the network public space with strong public opinion self-purification ability, fake really can't, really also can't fake.

Lighting enterprises attach importance to social media communication

The change in information transmission means that the user's habit of getting information has changed, consumers themselves, including friends around may become lighting "experts"-the popularity of mobile devices and the convenience of the network, we have been very accustomed to their own consumption experience at any time with micro-bo, micro-letter sent out, less than a minute in the network of friends will be dot praise , spit, or forward.

Therefore, in the new era of mobile internet, lighting enterprises need to pay attention to the social media word-of-mouth communication products, so that the brand can be in the right time, the location, through the marketing pipeline, communicated to consumers, thereby establishing the core of the internet thinking of word-of-mouth transmission effect, and ultimately build the user's mind in a strong brand