Lijie: How to promote Android games?

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It teahouse Sixth Tea House interview big Masters Lijie "How to promote the Android game," the current domestic mobile gaming market, the most popular game products is card games, and according to yesterday's news, "Big masters" February income reached 25 million yuan, the industry shocked. At present, "Big Master" of the month ARPU in 300-400 yuan, day ARPU also in the 200 Yuan, "big master" female players in the proportion of about 30%-40%, the player is mainly 90 years ago, mainly whenever, and then, of course, there are also players.

This interview invited Beijing north Latitude Communications Technology Co., Ltd. (GC Honeycomb game) Mobile games operations Manager Lijie, around the Android game to promote online communication, the following are some wonderful questions and answers.

Tea friends: How to effectively promote the new Android game.

Lijie: The promotion channel of Android games is more and more scattered, the promotion way is also more diverse. In addition to always attach importance to cooperation channels, honeycomb gaming platform has been trying to develop new promotional resources, whether such as micro-blog, micro-letter such as new media marketing, or ground advertising we have tried. In short, the hive game will try to win more resources for its game.

Tea friends: What is the common "game promotion" means?

Lijie: As a professional Android distributor, the Honeycomb game has a complete promotion system. Now the market more mature means of promotion such as mobile phone built-in, third-party application market, operator promotion, we have been following up. And we have been in the pursuit of new means of promotion, in order to achieve the greatest promotional efforts.

Tea friends: Do not add ads, now most Android phone game developers through what to profit?

Lijie: In order to give the player a clean gaming environment, the hive game is not implanted with any ads. In fact, the profitability of the various manufacturers have their own views, at present we are using the game free props for the profit model, and now the market is similar to the end of the tour. Now most of the mobile games are through the point of charge, pay download, VIP recharge, prop charges or several modes of combination of ways from the user's hands to profit, effectively attract users to pay should be the developer to consider the problem.

Tea friends: What do you think is the cause of the hot card game?

Lijie: Mobile terminal operating characteristics of the card game is an important prerequisite for the fire, card game simple mode of operation, as well as easy to play, so that it is easy to obtain the recognition of the player. Card games are also particularly consistent with the fragmentation of the user community, students, office workers also have a higher willingness to pay. So the card game can be hot, but also a variety of factors contributed.

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