Line flash to taste the sweetness that will continue to force mobile end e-commerce

　August 5 News, according to Taiwan Media Focus Taiwan reported that the current rapid development of Japanese chat application line will follow Taiwan, in Southeast Asia, the promotion of flash business, continue to exert the mobile end of E-commerce.

Line insiders said line plans to launch in Indonesia, Malaysia, Hong Kong and Singapore Flash business, but did not disclose specific development time planning. It is understood that line last year in Thailand launched a flash business, and this June in Taiwan also began a flash business, through the chat application to occupy the mobile shopping market.

Customers who have already carried out line-flash business are required to add the line official Flash account "line Flash Sale" to the buddy list and receive the shopping information sent by the line platform.

According to line data revealed that in last year's Thailand line flash shopping activities, 2200 million line users have participated in the flash purchase of 5.5 million people. Line also revealed that an average of 20 seconds will produce an order, at the peak of the time can even reach 20000 people at the same time shopping.

In addition to the Flash business, line also launched other types of sales activities, in April this year in Singapore, the first start-up of the pop up stores. (pop-up store in the overseas retail industry, especially in the fashion industry is very common, it is defined as the creative marketing model combined with the new format of retail stores, can be understood as a short-term operating fashion store.) )