Ling Pharmaceutical industry officially obtained network Sales pass, the pharmaceutical market began to be carved up

Beijing Business News (reporter summer Shanshan) Chinese medicine listed companies to the Ling pharmaceutical Industry recently issued a notice, the company's wholly-owned sun Shijiazhuang to Ling Medicine Hall large pharmacy Chain Co., Ltd. access to the Internet Drug Trade Service qualification Certificate (business). This means that the Ling pharmaceutical industry officially obtained the internet drug sales pass, into the pharmaceutical electricity market.

Beijing newspaper reporter from the Ling pharmaceutical industry to understand that in the company's planning "55 Blueprint", the fifth five-year plan is the layout of the health industry, which entered the pharmaceutical electric business is a vital link. Previously, to Ling Medicine has been spent 50 million yuan to start operation and integration of "Ling Health City" project, which is the company's medical and electrical business Test water Project, advance sales of health care products, food and other product. With the acquisition of drug qualifications, the next step will be to expand the scope of business to drugs, as well as medical equipment products. Although there are insiders believe that the ridge pharmaceutical industry is pure pharmaceutical production enterprises, there is no product advantages and channel advantages, investment to build the future of pharmaceutical electrical business difficult to material. However, with the Ling pharmaceutical distribution industry, the goal is firm and confident. Wu Shangjun, general manager of the company, said: "To Ling pharmaceutical industry is not only a health platform builders, or health culture of the disseminator and health products developers." The future of pharmaceutical electricity market is no longer sitting firm, not only in product sales, but also in personalized service and health concept spread to the ridge has this advantage. With the prescription drug online sales eligibility to break the ice, the relevant Internet sales policy gradually liberalized, to the ridge has its own three-a hospital, with rich medical resources and expert team, can provide a strong support for prescription drug online services, but also the development of the aspect. At this stage, the sale of drugs is not yet ripe conditions, the next 3-5 years is expected to complete the layout. ”

Coincidentally, not only to Ling pharmaceutical "net", as the largest production enterprises of Chinese herbal pieces, sig pharmaceutical industry since 2012 began to lay out the distribution of pharmaceutical manufacturers to squeeze the market, in 2013 's financial results formally proposed "E-commerce platform will become the core of the strategy." In April this year, the SIG pharmaceutical industry received the Guangdong Food and Drug Administration issued the "Internet Drug trading Service Qualification certificate", in May, in the health and beauty of the healthy cloud service platform to individual consumers to provide drug sales services. In addition, with the gradual increase in electronic commerce, more pharmaceutical production enterprises began to itch, including Taiji Group, Yunnan White Powder, Aberdeen Xinhuang and other enterprises to extend the industry chain to the Internet has been clear.

Market analysts pointed out that at this stage, the pharmaceutical companies are more professional drug distributors are doing, for example, Kyushu Tong (Good pharmacist), Fosun Medicine (Guide drug network, Golden Elephant net), the Chinese Medicine Stock (medicine Mall), they are professional medical platform, with a strong background system, but also has a national or regional retail entity pharmacy companies. Compared to pharmaceutical production enterprises, professional drug distribution enterprises, electric business is also more favorable market. But as drug manufacturers speed up their distribution, gradually enrich the channel resources and varieties of resources, improve marketing management experience, coupled with their unique corporate culture, brand influence and drug production research and development advantages, the entire pharmaceutical market is still at the beginning of the development of the current, pharmaceutical dealers who main ups and downs still have to go through the market test, the game early. To the Ling pharmaceutical sector, said, "to Ridge Health City" is now by the Beijing-East Medical City of the original executive Director Shaoqing, the introduction of a professional team, responsible for the operation of the electric business.