Literature Website: Left hand right hand money

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"Star Change" This network popular fantasy novel, in its signing site Chinese online Click rate has more than more than 36 million, and boarded 2007-2008 major search engine novel search list first. In the 2009, its reading fever has not dispersed so far, it is still the hottest network novel, and the book edition has been launched by Baihuazhou Literary publishing house.

In the "star Change" before, the beginning of the network launched the "Ghost blows" in the physical book publishing, game adaptation and film adaptation in the field of achievement has been remarkable. August 2007, the beginning of the "Ghost Blows" film adaptation rights transferred to the Chunghwa Film company, the latter will spend huge sums of money to make it the first thriller in China, filmed as a series of trilogy, Hong Kong famous director Johnnie as the series executive Director, and will personally direct one of them; in September 2008, the Grand Group developed the Ghost Blows Online is also officially put into operation.

Shanda Literature CEO Hou said: "We would like to prove: Shanda literature has the ability to provide the Chinese animation game has the adaptation value material." ”

Online writers tens of millions of annual salary?

In some popular literature sites, a year to get millions of annual salary is not a dream. Shanda Literature President, the original beginning of Chinese network general manager Wu Wenhui in the media interview revealed that in the beginning to get "million annual salary" of the author about four or five.

The first attempt to pay for reading is not a starting point, but a group of fantasy literature site. In the 2002, the "Read and write Network" and "Global Chinese Book Network" were the first to start paying for reading. Subsequently, the beginning of the Chinese Network, Magic Sword Book Alliance, Eagle and other fantasy novel literary sites have launched their own pay-reading model.

But the starting point is undoubtedly the most successful, at present the site has more than 150,000 authors, including more than 4,000 signed the author. And readers read thousands of words to pay only about 2 cents, but because of the number of people, still give the site and the author brought a lot of money.

Through the distribution of remuneration, the Web site has stimulated the enthusiasm and motivation of the authors to create more outstanding works. And more and more good works, can attract more readers, to win more revenue.

The shortest way to get good work is to sign a good writer. Last October 22, the starting point at Beijing University held a press conference, announced the beginning of the Chinese network to obtain Yan, Duliang, Meisen, Lan Xiaorong, Guo, the world to sing, ning God of Wealth, Xueman, Mu Murong, when the moon, Cang month, Chen, Zhao, Rainbow Shadow, Murakami, Yan Ling, Chen Kaige, 18 authors of the works of the first right, The new works of all signed writers will be the first to meet with netizens in the starting point of the chapter.

In order for the author to earn more revenue, thereby attracting more authors, the starting point is to further promote the diversification of copyright output. Wu Wenhui said that with the extension of copyright channels, the starting point to pay together with book sales, film and television dramas and games of the adaptation of income, has been the entire industrial chain through up, the future emergence of "tens of millions of annual" writer is also possible. "If there is a successful game like legend, it will be tens of millions of dollars in 1% to the author," he said. ”

Overlapping "copyright door"

Not long ago, Shanda literature and a literature site on the "Stars change" copyright disputes uproar, from the other hand reflects the fierce competition in the literature website. In the latter series of "Stars Change back Biography" content, there are many starting point of the outside of the literature site chain, which has a large number of "stars change" content. A few days ago, the two authors who have been plagued by criticism have voluntarily issued an apology, apologizing to the original author, "I eat tomatoes", saying that I should not have unauthorized references to other people's works.

Sharing and opening have always been a characteristic of network literature, but when network literature and money are linked, this kind of characteristic is restricted more and more.

Since last year, a number of commercially successful literary sites have been holding up legal weapons for their own rights. Starting point and other literary sites by internet piracy is very serious, through the search engine search "start Chinese network" keyword, there will be a number of dozens of such as "Love the Beginning", "high starting point" such as the cottage version, and has been published in the novel by the copycat Web site replication plagiarism is countless. The starting point indicates that guard against the Shanzhai site to their own development has brought a great impact on the surface of Internet users to read pirated or imitation do not need to spend money, but in the long run, the rights and interests of original authors are not protected, will hit the writer's enthusiasm for the works and the reader, are not good things.

In order to solve the problem of piracy and infringement caused by fee reading, the starting point is to build the largest literary activist Law group in China, the team will protect the rights and interests of the author, to combat the network piracy responsibility, in order to hotlinking on the network, such as stealing paste legal liability.

Literature website Segment Market

There are more than 1500 literary websites nationwide, Sina, Sohu and other portal sites have their own original literature plate. China Academy of Social Sciences commissioned by the State Council of National Research Project "National Literature website Annual Survey Report" shows that, despite the impact of the international financial crisis, some small websites because of venture capital withdrawal, operation difficult, but on the whole, the literary site in 2008 the rapid development momentum. The starting point, "Add the Red Tea" and "Jinjiang original net" occupy the absolute superiority position, covering 80% of the network literature reader resources.

Despite the rapid development, practitioners feel the crisis. Bi Jianwei, editor of "Tea Tim Xiang", said that people who really surf the internet and read online literature every day may be just a tens. How many people are willing to pay to read, plus copyright issues, are related to how much network literature can do.

Bi Jianwei thinks, strengthens the communication, in the business model and the literature creation balance, causes the literature website healthy benign development, is the website management next effort to do. Copyright is the core issue of the long-term development of literary websites, and fee reading is the basis of guaranteeing long-term development. Otherwise literary websites will be hard to go farther.

Jinjiang Original Network editor Wang Henan that the relationship between author and Reader in Network literature is symbiosis, coexistence and common development. As operators, they do not have much appeal to the literature itself, and pay more attention to the network literature as a form of industrial chain to bring profits.

In addition to the advantages of freedom, personalization and non utilitarianism, network literature has some natural disadvantages: blindness, kitsch, gaming, and even the emergence of writing machines, these are the combination of online literature and entertainment tighter, resulting in a lack of ideological and in-depth results.

To attract authors and readers, literary sites have also begun to segment the market. Wang Henan said that the authors of Jinjiang are predominantly female, mostly young women aged 18-25. On the theme, love novels accounted for more than 90%, Jinjiang occupied the female network literature market 80%-90%. The current popular crossing novels also have their own exclusive territory, the beginning of the Ming Dynasty through the main, Jinjiang is more favored by the Qing Dynasty theme.