Litters Group One-stop life service model can overcome?

With the end of the spring festival, the normal operation of all walks of life, group buying site again Wu Fan up. Handle nets, litters group in the last year online group buy mall, especially eye-catching. Litters Regiment first launched a focus on life services "one-stop service" of the 55 Life Mall, one months after the handle network also online handle mall. Group buying giant launched the customers shopping mall began the second generation of new competition, have online group buying mall, and strive to get more customers like to buy more friends, the model, what is the similarities and differences? Which one will be more competitive in the market?

By contrast, the author is more optimistic about the litters group's one-stop life service model.

First of all, litters Group One-stop life service group to focus on life services, more easily to achieve success.

The first step in the success of E-commerce is deciding what to sell. In comparison, the litters group is more focused. The cost of living services is lower and the margin is higher than the real business. Life service Group Buy no logistics, warehousing and other costs, only human, marketing costs; In contrast, doing physical business logistics, warehousing, reverse logistics, etc. will account for about 30% of the cost, that is, if the kind of business to achieve only 40% of the high gross margin is equivalent to 10% of life services group. Thus, litters network focus on life services, life Mall can focus on the market development on the line, there is no need to consider logistics, warehousing and other issues. This also avoids with Taobao, when the "Big crocodile" competition.

At the same time, do life services more conducive to dissemination, save marketing costs, enhance user stickiness. Because the physical commodity is a person to use, and life services are basically friends and family gathered together, have group effect, word-of-mouth spread faster, the range faster.

Second, the litters Group One-stop life service group to take a half self-help group buy mode, can provide a richer, more diverse life services.

It is understood that the future of litters regiment will be invested heavily to create a Life service mall model. Up to now, has been in Beijing, Shanghai, Tianjin, Chongqing, Shenzhen and other hundreds of cities nationwide on the line, set up food and beverage, leisure and entertainment, beauty care, tourism hotels and other categories of business services. Litters Group's mall model can be called a Life service category "Online Wal-Mart", it can meet the needs of a variety of users to buy, is a "one-stop" group purchase. Litters Network set up an open group purchase platform, its list not only from the litters net, but also from a large number of peers, a lot of the list is from the merchant. Businesses through this semi-automatic group buying mode, not through middlemen, to provide a large number of their own production of the list. In this way, the direct participation of businessmen, can provide a richer number of life services, at the same time through the reduction of intermediate links, has the ability to provide greater discount strength, businesses and consumers achieve a total win. Previously, there have been media reports that the litters group's mall model has recruited many businesses, only Guangzhou area has more than 300 merchants settled in.

In this way, the future of the litters Regiment will certainly like "Wal-Mart", with a supermarket-level rich in the number of goods, so that consumers can choose to live at home to eat and drink life services, but also has a group purchase discount strength, save money worry enjoy quality life.

At present, litters group has been in the domestic group buying industry in the leading position. According to the domestic group buying navigation website Group 800 issued the "SEPTEMBER 2011 China Group Purchase Statistics Report", excluding nearly 30 local joint venture website, Litters group September total sales of as much as 166 million yuan, 3 consecutive months in the top 10-strong site, the report of the various statistics, the litters group involved in the data are ranked top. Now coupled with the 551-Stop Life Service Group purchase mode of innovation, the future will be able to build China's largest E-commerce platform for life services.