Liu: Ebook gift Market lasted three years

The picture is: Han Wang chairman Liu (commercial newspaper reporter Storm Sail/photo) Han Wang Technology has launched a special electronic book for the student group. For Han Wang, who started out as a gift, it also means it is starting to shift from the gift market to other markets. Han Wang, chairman of Liu in the media interview, said that gifts also need to have a sense of freshness, "e-books rely on the gift market up to three years."　　In his view, education, office and so is the long-term market, from the size of the market, these professional market scale is also far greater than the gift market. The industry generally believes that price reduction is the main factor in the wider market for e-books. In this respect, Liu said, after the price can bring the increase in quantity, the decline in gross profit margin in the control, Han Wang is pursuing the total profit.　　Last year, Hanwang's profit margin of 42%, the first half of this year has dropped to about 30%. Business newspaper reviews: whether from the gift of the smooth transformation of consumer spending is the key to determine the fate of E-books. Commercial newspaper reporter Storm Sail/photo