Local website, open your News "window"

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Before, mention of the local site of the cultural construction of the local website, light Your Culture "sword". If the construction of cultural brand shows the accumulation and temperament of local websites, then the forging of news platform embodies the height and authority of local websites.

Most local webmaster's work focuses on the local classification information, but the news is also an important part of local information. Here, the news for the "window": one is that the news is the local people understand the "window" of current affairs, the second is to say, with the tension of the press, for the development of local Web site to open a "window."

This article talks about the news as a broad sense of the news, more refers to the topic of the news, and the so-called "News interview right" is not involved.

Newsletter Source: Where is the local news?

1, Baidu News. This should be the general news source for local stations. According to "News headlines" search your local name, not to choose "News full" search method, because there will be a lot of news results is not what you are looking for. Then the news list defaults to "chronological" so that you can take the first-hand news messages every day;

2, Government affairs, education website. This kind of web site is certainly singing the theme of the site, on which must not find local gossip, trails or negative news. For this kind of website news, should have a screening, in addition to "Sanzo", "six measures" such as the red tape, can be used for us, for netizens like the information is actually not much;

3, Baidu Local bar. Many local sites may be far less popular than Baidu bar paste in the local bar. The endless stream of news topics will be generated here every day;

4. Website of TV station. If your local TV station has its own website, you can draw on their videos. Video Class news is the most vivid and accessible news;

5. Media reporter. If you have the opportunity to meet a number of local media reporters, with their help, your site will be more active;

6, the superior local related website. For example, you do is the county-level site, then do not ignore the city of your local major sites, especially news sites;

7. Electronic edition of newspapers and periodicals. Newspapers are usually updated every day, so this is a good source. If the place is small, there is no newspaper, then go to your superior place to find;

8, the website itself. If your site is active enough, it's a news source in itself. If you pay attention to observation, such as logs, posts and other places, there will always be users of the possibility of explosive. Some may be just a stroke, this depends on the webmaster's news sensitivity. The intelligent stationmaster can take these material information as the most vivid material, the first time processing becomes the topic, then spreads out.

News Marketing: How to push local news?

1, the choice of news.

News marketing is essentially event marketing. Not every news is suitable for promotion, news marketing should be selective. If you want to promote your site through the news, the most appropriate choice of gossip, sudden type of news. Example: "Yanggu taxi robbery driver imminent crisis intelligence escape".

2, the promotion of the place.

Reference QQ Group. The local QQ group is one of the news promotion. As a local webmaster, if you have not joined the local QQ group, how much is somewhat unwise. Regardless of where you are, in the QQ group of the official page search, the local QQ group at every turn hundreds of thousands of it? QQ Group Promotion also has the skill. First of all, in front of the news to add a QQ expression is better, is generally a bunch of "roses", of course, according to the type of flexible choice of news, such as the above sample news, you can use that "lightning" QQ expression. Such a promotion of the news, the title of the most add a word enough. Empty line, below write your news URL, the next line of QQ expression "Smile". Why did you do that? often try to figure out the user mentality, you will be through the details to take care of the user experience! Finally, don't walk away. If there are inquiries about the news in the QQ group, be sure to respond politely.

(2) Baidu local paste bar. The local news topic's origin, simultaneously also is the news topic digestion absorption place. There is no feeling here, the introduction can be a little longer. Posting is one thing, but promotion is more important. At least make sure that this news can occupy the first page of the day? Half an hour or so to the top of your post, will not be sunk. You can seriously to do, a county-level site, every news every day to fight 500 more IP.

(3) Superior local related websites. Practice with the local bar, but the same diligent, the effect is not as good as the local bar, after all, the news is suitable for the most accurate crowd.

Author: Shaogui: www.admin5.com

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