Logistics warehousing determines the survival of fresh electricity dealers

After the rise of fresh electricity business, has been "big electric dealer busy layout small electric dealer help yell" State, this piece of blue sea is obvious to all, even if there are cold chain and commodity standardization constraints such as difficulties, still can not prevent the continued heating of fresh electricity. In addition to me to buy nets, shun Fung optimization and other fresh professional platform for continuous exerting force, the cat, Jing Dong also in the hard layout, Amazon also recently entered the fresh field, even Shandong Airlines also recently began to test aquatic fresh cold chain market, around the whole industry chain of fresh to have a trial of fresh electricity business plan.

In the field of fresh electricity business, logistics is short board, how many food because of logistics and can not be transported or deteriorated. In turn, the same logistics is the advantage of fresh electricity suppliers to get rid of competitors, May middle of the beginning of the Litchi War let Shun Fung preferred to feel the speed advantage, the late May Cargo festival also let people sigh I bought a network of more than SKU, of course, but also to the media for the "Food Dealers First warehouse", Shun Fung optimization speed wins, I bought the net warehousing first.

The current situation of fresh electricity merchant's logistics storage

Fresh electric dealers have their own strengths, and can not escape the storage of this link, even if within 24 hours to be delivered, halfway to consider how to store the problem. The industry sang the sound of the main focus on the cold chain and the "last kilometer" on the common sense that fresh food must be fresh, and fresh, no matter which way, are inseparable from the storage of power.

At present, there are 2 ways to keep fresh electric dealers first, the use of extreme speed, rapid delivery to consumers, I buy nets and shun Fung optimization, such as large fresh electricity dealers have been achieved; the second method is to rely on a strong warehousing capacity, which is very high warehouse requirements, the warehouse needs to be equipped with frozen areas and refrigerated areas, For the realization of different temperature requirements of fresh food storage, I bought Nets in Beijing, Hangzhou and Guangzhou warehouse, Shun Fung preferred east and South China warehouse, are used for fresh storage.

It can be said that the fresh electricity manufacturers to improve food storage level, fresh electricity manufacturers have more stringent food transport processes, the current fresh electricity manufacturers have basically realized the origin of direct mining, the origin of direct mining is the procurement of warehousing, out of the hands of consumers, fresh products in this phase of the full use of cold chain logistics. Offline channels in the transport of basic means of preservation, most are in the mature before beginning to pick and transport to all parts of the distributing center, and then distribute the fruit distribution to other vendors, fruits and vegetables to reach the hands of consumers, but also basically mature, such a transport process for the food has been basically no freshness can say, This is one of the reasons why fresh electricity dealers have arisen.

Storage capacity and order processing speed determine the cost of fresh electricity supplier

In the general impression, warehousing is the storehouse of goods, in the logistics system, warehousing is the most important, warehouse inventory and fire-resistant waterproof anti-theft is the most basic, North China room temperature new warehouse area of 30000 square meters, is said to be able to store nearly 100,000 categories, as for the Beijing-east and other electrical business logistics system not to say more. Logistics warehousing More important aspects of how to store food and ensure that food can not be spoiled, how to face the hundreds of food can be selected the first time, how to cooperate with orders to send fast packaging, of course, there are more details to consider, these details are often the key to determining the cost of fresh, Every detail can effectively reduce costs.

For example, the storage of milk, first of all to consider where the milk is stored in enough to keep fresh, and then look at the amount of milk orders, to determine whether the milk is placed in a region of the periphery or central region, but also consider the complexity of packaging process and so on. I bought a net of a 1L Arla Love's morning full fat milk, is imported from Germany, sales are very good, of course, there are netizens on the foreign milk source more reassuring factors, more than 1900 evaluation of almost no difference, I think the main thing is that this good product with appropriate promotions and rapid logistics, Shopping experience is more in the logistics distribution, delay to send even if the quality of good will make consumers psychologically uncomfortable.

In fact, in the current industry transformation and upgrade of the big environment, the logistics industry is also upgrading, mainly in the warehousing, the beginning to intelligent and automated development, temperature control is naturally intelligent, automation is mainly manifested in multiple partitions at the same time the parallel picking mode and automatic collection, sorting system. At present, this kind of system I only in the industry as "food electric dealer First warehouse" I bought a network of North China room temperature new warehouse, it is said that this fully automated system can greatly shorten the manual picking distance, improve efficiency up to 40%.

Overseas Direct Mining division of fresh Electricity Dealers camp

Overseas food is a very important content of fresh electricity dealer, I buy net, cat, Beijing East etc fresh platform without a line import food, this is due to domestic food safety problem, food safety problem is also to promote the development of fresh electricity business is a reason. Overseas food especially fresh, the current mainstream model is in the foreign planting base to carry out overseas direct mining, or the domestic characteristics of the base of direct supply of the old way, but not the general fresh electricity dealers can do, overseas direct production of this project will be fresh electricity division of the camp, currently I buy nets, Amazon and other electric companies and offline resources are all realized overseas direct mining.

Fresh from picking to transport to warehousing, the longer, more test of fresh electricity supplier logistics distribution and warehousing capabilities, not only to have cold chain distribution, but also need to be equipped with refrigeration and thermostatic warehouses, such as the United States in the Agricultural Department strongly recommended "American car" and renowned overseas "Emoti cocoa sandwich truffle chocolate" and other food , must be strict temperature control to complete the food preservation, no doubt, this increased the storage requirements of fresh electricity dealers, the so-called "no storage is not fresh," said, to a large extent, the source and this.

At present, the major electric dealers fresh warehouse Situation: I bought a net last year in Suzhou and Guangzhou built fresh warehouse, Industry said it created a commercial fresh cold chain standards, shun Fung optimization also opened in the East and South China warehouse last year, Ali, Jing Dong Sheng Fresh channel on a long time, cold chain preservation is quite questionable, shouting for a long time no real progress; Other fresh electricity business platform in fresh warehouse is mainly inclined to the third party cold chain enterprises.

Fresh electricity supplier to refresh Logistics Warehouse specification

Each industry has its top-down industrial chain, industrial chain associated with the rise of any industry, can drive the development of other industries, some driven, others are driven. For logistics warehousing, it is the fresh electricity manufacturers to promote its development, especially the cold chain logistics, no fresh electricity agreed will not develop so fast. Of course, in addition to cold chain, in the field of fresh, intelligent equipment, software systems and even conveyor lines and other industries have made great strides.

Generally speaking, the fresh electricity business has been promoting the development of the logistics industry, and to facilitate the logistics and warehousing industry into a new era of norms, the new norms include the following: 1, thermostatic warehouse for storage of chocolate, red wine and other needs of the constant temperature preservation of food, and high temperature and humidity during the grain and rice to be special storage protection; 2, high shelves and attic shelves, Improve the storage capacity of warehouses, the maximum space utilization of the warehouse can be increased by more than 150%; 3, the transmission line, eliminates the pickup truck to promote the time and the labor intensity waste; 4, multi-region parallel picking mode and automatic collection and sorting system, improve the picking efficiency, shorten the order processing time; 5, automatic goods collection and sorting system (WCS system ), visual operation, improve the accuracy of sorting and order processing capacity.

At present, the industry recognized new logistics and warehousing standards include the above 5 points, which I bought the net after the establishment of fresh warehouse specifications to build new logistics warehousing standard.

Since the birth of fresh electricity business has been quite controversial, can not be ignored is that the field is indeed a blue sea, to this major electric platform and the fresh industrial chain of all industries want to enter a piece. Compared with the traditional electric business, the threshold to enter this field is higher, the higher is not only the supply of fresh category, more importantly, in logistics warehousing, this is enough to determine the survival of the fresh electricity business.

At present, the real fresh Montana have entered a new stage of competition, that is, logistics warehousing and production of direct supply, this means that the future development of fresh electricity dealers will follow the principle of "only quick, but not broken", those who do not have the power to do this, and the businessmen who are about to enter the diverted business should reconsider their position.