LOL rise, World of Warcraft players suddenly lose

 


     Blizzard (Activision) announced in May this year that the large multiplayer online role-playing game, the world's Warcraft, which was the company's flagship product, lost 1.3 million players in the first quarter.      They are mostly from Asia, mainly China. The "World of Warcraft" position in China is being eroded by less time-consuming games.      in China, "World of Warcraft" has rage, and even spawned an unauthorized theme park. But now, the Chinese seem to be losing their love for massively multiplayer online role-playing games, turning to less time-consuming and competitive social and competitive games.      Bloomberg reported that Tencent was the biggest beneficiary of the shift.      Tencent holds a majority stake in the "League of Heroes" (League of Legends) developer Riot Games. The League of Heroes is increasingly prevalent in China and around the world.      Tencent has also built and operates an open platform for the development of PCs and mobile games, creating 3 billion yuan (489 million U.S. dollars) of revenue this year, up 50% per cent from 2012.      In response to the decline in the number of Chinese players, dynamic view of Blizzard took a number of measures, including the release of PC Card vs Game "Stone Legend: Warcraft Heroes Biography" (Hearthstone:heroes of Warcraft). Michael Morhaime, the company's CEO, said the game was "Michael Moheim and easy to operate". Depending on Blizzard's hope, the game can resonate with Chinese gamers.      Blizzard also worked with Tencent to launch its "Call of Duty ol" (called Duty:online) in China. This free online shooting game is designed for the Chinese market.      China's video-game landscape remains unpredictable, as Beijing has begun to lift its long-standing ban on video-game consoles (though the ban is temporary) and mobile gaming has taken root.      At present, depending on the successful "Warcraft 3" expansion package DotA mode, the development of free online battle Game "Blizzard All Stars" (Blizzard All-Stars). DotA spawned the riot "League of Heroes" and valve "DOTA 2".      ThisAn increasingly popular type of game is rapidly becoming a more competitive and saturated market. These new games have sprung up on both the mobile end and the gaming console, including the recently launched mobile games to the Solstice Arena (Zynga).      Whatever the underlying cause of World of Warcraft's decline in China, the blizzard must continue to innovate in the growing Chinese video game market. In China, free and instant gratification game mode is the king.      Does this mean that the world's most popular multiplayer online game of Warcraft will take a free model? The answer remains to be seen.