Lonely Grand: Video slide game slow innovation project more premature

In Chen Tianqiao's entertainment empire Dream, has been planning the separate listing of business

July end of Shanghai despite the hot, still can't stop the enthusiasm of the players on the ChinaJoy show, ChinaJoy exhibition on the crowd, the major online games manufacturers in their respective areas to launch a variety of programs and players to interact, booth showgirl pose cute gesture to attract the otaku stop, noisy behind, But there is a veteran online game manufacturers appear lonely.

Compared with last year, the Grand game booth not only without the sexy hot dance of Brazilian girls, but also a lot of showgirl, and no longer with Giants, NetEase and other manufacturers of direct PK, its thunder even by VERYCD founder Huang Yimeng's "Immortal Road" booth cover. This is also not commensurate with its position in the online gaming industry.

Is the grand game due to the privatization of the group, or is there any other reason? This slightly declining phenomenon also reflects a grand embarrassment in miniature. Like a few years ago, Grand will be friends into the company, mergers and acquisitions cool 6, into the film production and distribution, momentum such as the Rainbow, now Shanda in the game, video field halberd, new business frustration, mobile Internet development was batch of no rules.

Grand what is going on, why these years away from the Internet mainstream more and more distant, Chen Tianqiao, as a strategist, has put forward a series of concepts, the concept of online games, the Disney Empire and boxes, free games, now three vertical three horizontal strategy, why did not achieve great success, but frequently blunder, but a large number of professional managers leave?

Does a large number of professional managers leave, Chen flyover has no feelings? is a grand just a beats in the capital market, only by selling wingers, Hao Fang and other assets to obtain large profits.

Shattered Web Disney Dream

Over the years, Shanda has been hoping to integrate games, music, video, literature and film and other business, so as to create a network of Disney's Grand Dream, but, beginning last year, grand from this dream more and more distant. Cool 6 violence layoffs not only let grand serious loss reputation, but also to the grand decline lay a deep imprint.

Earnings show that cool 6 revenue only and Youku 11%, the same time 21% potatoes. Capital Market Cool 6 share prices fell all the way down, at the lowest level below 1 U.S. dollars, as of August 3, cool 6 share price of 1.15 U.S. dollars, Youku price 15.71 U.S. dollars, potatoes to 24.50 U.S. dollars. Now cool 6 market capitalisation is only 58 million U.S. dollars, Youku market value of 1.79 billion U.S. dollars, potatoes for 695 million dollars.

Chen said, cool 6 will certainly become China's first profit video company. However, the video industry is not recognized. Cool 6 has long slipped from the first camp and lost the industry's voice, one analyst said. Even if it gets a profit, it's just a small company.

As the core business, Shanda has been in the adjustment for over a year. A grand former executive revealed that the grand core source of profit is still a veteran "legendary" series of games, under the principle of reducing expenditure, many projects have been cut off. The industry is rife with rumors and even grand games to be proud of the "Dragon Valley" team size is also greatly reduced, "originally used the whole floor, now there are few people." ”

Last year in charge of the "star Change" project President Ling was also transferred to the group responsible for investment, and transferred to the Grand capital, the final Ling choose to start a business. "Ling is a scapegoat," said the executives. However, Ling in the Tencent Science and Technology line said that he has been away for a long time, inconvenient to comment on this matter.

In fact, Shanda's 18 funds have largely stopped investing. 18 Fund head Zoo Yurong also already on-the-job. Kim Cool CEO Gebin revealed that the 18 fund's main investment project is the golden Cool game, golden cool game peak period of 700 people, after the grand game, after more than a year of adjustment, only 100 people left. "A grand layoff is not a one-off layoff, but a one-month one-month layoff." ”

Product innovation, the grand also repeatedly failed, or even become synonymous with failure, cut off countless items. One creator said: "What is grand to do is not terrible, how many projects can become?" We are most afraid of Baidu, Tencent involved. ”

Whether also remember that cut passenger net, cut guest net CEO Song has publicly said, Shanda has been looking for new applications. From the point of view of business value judgment, Chen is very optimistic about E-commerce, especially based on mobile internet. "Chen Tianqiao think is the future is a blue sea, he is the hope in the cut off, but also very supportive of the customers." ”

This in the grand inside can with grand game, grand literature juxtaposition, and separate set up a subsidiary of the project finally because did not catch the right direction, was in the doghouse, disappeared almost a year. Song's last series of public appearances, even a bit like the Tandayan of the fall, he had wanted to introduce an external investment to save the fate of the net, but the final win.

Ironically, Song in an interview with Tencent technology has said that the grand to the net of the investment has been very smooth, not by the impact of declining profits. In fact, according to Tencent Science and technology, this more than a year to cut the net has made a very large adjustment, access to the resources significantly reduced, Chen Tianqiao undoubtedly mercilessly hit the Song "a mouth."

Innovation failed because of the lack of a core platform?

These two years grand in large-scale cut off not to make money project at the same time, the industry voice more and more faint, with Tencent, Baidu, Alibaba distance more pull bigger, the momentum is millet, 360, Sina catch up. Xie, an Internet analyst, believes that Shanda has long been out of the mainstream of the Internet, and its failure to innovate is a lack of genes and a core platform on the other.

Speaking of today's grand fate, Chen also exclaimed, "We are lucky but actually very unfortunate, although we profit the earliest, the most profitable, but the game products from the beginning is not a platform-type products, we have no way to grow as Baidu, Tencent, to a platform-type products as the basis for rapid development of enterprises.

However, this is also a paradox. Internet analyst Cheng That, the main reason for the failure of grand innovation is not because of the lack of platform, there are many companies such as Sogou, initially did not have many large platforms, but also developed.

To be micro-letter and rice chat killed Talkbox, for example, Shanda has the opportunity to become the mobile Internet leader, but, grand but missed the chance. Originally Talkbox chose Grand as an investor, the reason is very simple, founder Kok don't want to sell Talkbox, Grand first home to find, and attitude is very good. But the decision has now been made to regret.

In accordance with the agreement reached at that time, Grand and Kok, Talkbox product team only from the company before stripping out, investment can be to the account, is in the process of processing, they missed the opportunity to seize the market, until the funds in place, rice chat, micro-letter has been introduced before and after the voice function, and began the user's scramble.

Things to now, Talkbox gradually become spectators, the user has dropped to millions. The post-mail micro-letter has become the core of Tencent's mobile internet strategic layout. Perhaps the original grand like Tencent such input, Talkbox fate may change.

Talkbox is just one example of a grand investment of more than 150 projects. A person familiar with the matter said that the grand new project to endure the time is six months, if the results of six months, the project will probably be abandoned. "Six months, Chen Tianqiao often only give people six months of trial and error time, time is too short to have a team can do the project well." ”

In fact, Shanda not only reduces blood transfusions to new projects, also through the sale of the winger, Hao side these projects to raise money, and even Shanda games, Shanda literature and other mature projects limited funds are also continuously to the group transport, resulting in their own business development is limited, this may be this year ChinaJoy show everyone feel the Grand game scene "off the Grade" Important reasons.

In addition, Chen has always been said to attach great importance to talent. "To the Silicon Valley, even if I do not want to fly will not be able to avoid, because this is all the IT people must come to the Holy Land," Chen said the main job after the grand game is to find talent. In the past few years, there have been great achievements and lessons, "Finally, I found that all competition is a talent competition."

Chen Tianqiao is proud of the Grand Innovation Institute has more than 400 people, set up dozens of projects, covering nearly 40 professional fields, mainly focused on cloud computing, wireless Internet, IoT, virtual reality and artificial intelligence and other fields of research and development.

But over the past year or so, Shanda is the internet company that has left most executives to resign. Those star entrepreneurs and managers have gathered under the Chen, including Cool 6 founder Shanyou, Dot Net founder Xu Chang, Grand Game President Ling, Shanda online vice President Benjiang, Kim Cool CEO Gebin, these people have been in the grand struggle, and all left. Many people not only choose the investment of Chen Tianqiao, but also with Chen Tianqiao on the thin court.

Among them, the E-book Book project development is not as satisfactory. A grand staff complained, "Brother Qiao likes to find smart people to take the project, but the trust is often not enough, not only their own every detail to listen to report, Kam Book project from the Amazon to dig to senior executives gang, but also sent to the Grand Online Chief security officer Ti Xinhua to come together, do not appoint who is Now the total, season always leave. The budget was slashed, and the stall was too big to be dragged. "

Grand internal spread of the argument is that the staff merry-go-like changes, the only unchanged is the idea of Chen Tianqiao absolute obedience. A grand employee to Tencent Technology, said that there is the "emperor" there, the executive access to a small number of authorized, not open. Also has the Grand staff mantra is: "Perhaps I do not understand the business, but I know most about brother Qiao." ”

A person familiar with the Chen revealed that the grand is Chen Tianqiao a man's grand. All the big professional managers must be in the box, dancing in chains. In Chen Tianqiao's eye, the pattern is the most important. Only the understanding of the intention of "sensible" can be promoted. For example, incumbent 酷6网 CEO Addresser, winger President Zhuge, it is hard to say that the current business proficiency, but because it is the insiders get Chen Tianqiao reuse.

However, Chen flyover does not accept such a statement. He once said that a lot of competitors have recently written articles, often said from So-and-so employees to know the mouth of a big so-and-so bad things, inside their eyes seems to think that as long as this person left the grand he is hate grand, hate Chen Flyover, "but I believe that as long as in a grand day, the grand people inside of the company and the cause of the feelings, The love between colleagues, the commitment to our future this dream has not changed one day. ”

However, an industry personage pointed out, when the outside so many public opinion contradictory all pointed to Chen, whether Chen Tianqiao needs to rethink, in the formulation strategy and the actual execution, whether should give the executive more free space? So many people leave, Shanda so many projects are not optimistic behind, is the company management really out of the question? Is it only the talent in the Innovation Court?

No longer dream of the grand Chen overpass down-to-earth?

Today's grand, Chen proposed "three horizontal three longitudinal" strategy. Shanda will be the next game of literature to play a pillar of the industry, the income is expected to exceed 1 billion yuan, the profit of 100 million yuan; Cool 6 is likely to turn over, the grand games revenue is expected to break the 1 billion mark, Shanda online is also split into Sheng, Sheng and advertising companies. Grand development seems to be more clear thinking. Although not the grand peak of the Times, but Chen that "the beginning of a little bit with the imagination of the grand more close." ”

With the outside question sound is not consistent, there are still some of the grand staff of the company said bullish. A grand middle-level Tencent technology says Shanda is not as bad as the outside world imagined, running very normal, employees are also full of energy, may be a small number of employees because of KPI and other reasons to leave, but overall, the operation is very healthy, "such as grand games do a lot of public goods, literature to maintain copyright, these are very beneficial. ”

Another grand employee said, in addition to see Addresser as 酷6网 CEO, Zhuge as winger president and many senior executives leave, also should see a lot of outstanding talent to join. For example, Shanda Online co-CEO and Grand American Innovation Institute Dean Tuoc Luong, another example from Google Liu Wenbo this year in early May as Sheng CEO.

Former Shanda Online vice President Benjiang that now is the grand best state, its game income relatively stable, literature, cool 6 to the right track, wingers, Hao Fang and other assets sold good prices. In addition, Shanda's business to comb the planning, a lot of new business such as mobile phone no matter how good, are in the original E-book based on the extension.

"I have had contact with the grand people and they are in a good state of mind now," he said. Benjiang Think, Chen Tianqiao more down-to-earth, before each thought very big, but is not entered a dead end, concrete how to carry out all is questionable.

Senior Media Cheng pointed out that Chen is a smart person, a grand turnover of so many senior staff, Chen flyover will reflect, and the right remedy. I believe that the next 3 years will be better than the present, because Shanda still has money, there is time. Cheng said that everyone has previously questioned Charles Zhang, now swims listed, Sogou, Sohu Video rapid development, who also questioned him. The internet can only take a chance is enough. "Chen flyover mentality is too high, as long as low mentality, and then do some achievements not difficult." "

Senior manager Wang Kuanxiong that Chen is a rare Chinese Internet strategist, and even made an independent industrial chain in the era of online games. But the industry also recognized that the grand relative lack of excellent product genes. Since the "Legend", from the original online to the box, Kam Book, Shanda rarely took out by the market welcome first-class products. Ultimately, the product is the driving force of internet companies.

There is a theory that "the so-called strategy is that you can see where the enemy cannot see." Tactics are places you can see with your enemies. "In the past grand enough to use strategic advantage" time to change space, but in the Fast Times today, the first advantage has been greatly shortened, which means that the need for better tactical execution and team.

Wang Kuanxiong pointed out that the grand past is a game, Shanda is now literature, the grand future may be a grand advertising (including direct sales platform, the precise display of advertising platform, the platform based on the click Effect paid). Wang Kuanxiong to the grand future oneself still cautious optimistic, said because Chen Tianqiao recent appearance gas color is good, the founder's heart, is always the most important factor of the enterprise.

Xie to the Grand Splash a little cold water. He pointed out whether the original concept of online games, the Disney Empire and the box, free games, or three vertical and three horizontal strategy is nonsense. After the grand privatization of its High-tech corporate image and family-style workshop model completely deviated from, if not abide by the modern rules, not innovation does not follow the internet trend, Shanda will soon slide.