Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall
A financial crisis, to the global market economy system has brought a fierce impact, the past many experience has become the past. After losing the European and American markets, how to establish a new profit model and sales channels? Maybe everyone has their own way. But the attitude of the enterprise to the site, has gradually undergone a great change, the site effect is already the main goal of enterprise chasing, no longer is to do the site just for a corporate mailbox and to deal with the enthusiasm of the network company sales staff reluctantly to do a façade.
What is an effective Web site? What kind of website can bring effect? Recently, several customers through the telephone and QQ to us, how to do network marketing planning can achieve effective purpose? Can you help to plan a user experience as the core of the fine classification of information portal site?
I listened carefully to their specific requirements, at the same time did a simple survey, asked them through what channels to find our site www.depth-net.cn, in fact, they are found through search engine keywords. In fact, this is the answer, they are buyers, we are manufacturers.
People are more and more accustomed to through search engines, input their own refining problems, become keywords, in Baidu or Google search. The formation of this habit originates from the great convenience that search engine brings to people to retrieve information, and the operation is very simple. So, let's move on to a different position and think about whether your potential target customers are looking for the product they want through a keyword right now, and that's exactly what you're offering.
If your site is exposed to the search results when the target customer is using a search engine, and the content of the site is exactly what they want, does the result make it easy for the customer to get in touch with you through the online chat tool and various contacts? Everyone's habit of searching is different, Then enter the keyword can be a variety of, if your site appears in front of them, it means a deal opportunity. The problem is that our layout of the Enterprise website keyword is limited after all, the layout of too many keywords in the home page is no effect, then we need long tail keyword technology. The question is, even if you can layout long tail keywords, you can appear in the search results just under the user's mouse? The long tail keyword results from the SEO optimization strategy and high-quality sites.
In fact, recently came to the consultation of customers, are through the long tail keyword to find our site, not we did some hot keyword bidding ranking services. One of the customers in Google search "foreign network Marketing", in the search results of the fifth to find we reprinted an article, came to our website, and looked at the content of the site, through the QQ contact us. From this small example, it can be seen that whether the customer will actively contact depends on two aspects:
1, must be in the user search, the first time in the user's search results exposure, can attract users to visit the site;
2, users come in, only 3-5 seconds to let users choose to continue to view or leave, High-quality website to retain customers;
About the first time in front of the user exposure
The first time appear in front of the user the most direct and effective way is the search engine bidding rankings, such as Baidu bidding rankings. However, the effect of bidding rankings has gradually slipped, but also inadvertently appear malicious clicks or various settings caused by improper loss. So the cost is more and more high, but the value is more and more low, on the one hand, more competitors, on the other hand, the user is in, but soon to leave, because the site has not been able to attract users of the content, can not keep customers, of course, turned into invalid clicks, so if To want the website to have the effect, must be through the careful network marketing design high quality website can retain the customer, like our website, of course we do not enough, still continue to work hard.
About retaining customers and turning traffic into sales
The user searches for a keyword, each page has 10 results, lets the user choose. Users will quickly filter out the results they want to click by using the site title and description. If you enter the site, 3-5 seconds can be seen whether the site is what they want, there are several situations will allow users to leave immediately, such as: The site is not open for half a day, the structure of the site is not the primary and secondary points, no planning from the user's point of view, the site is a In a word, from the user to visit the basic purpose of the site, planning the site content, to determine the color of the site, highlighting the content of users concerned about the user's convenience in the use of the network marketing planning, and then using a higher technical standards to do the site, is a high-quality website. Planning is the soul, technical standards are quality assurance, content is the root of the site, art and color is the image of the site. Since the target user is to buy, will certainly in many search results to choose the best, your site can allow users to make direct choices.
In fact, the two core sites of high quality websites are: User experience and SEO optimization. High-quality website not only can retain customers, but also is the most effective bid ranking service supplement, sometimes even alternative bidding rankings, reduce the cost of bidding rankings. High quality site layout of the long tail keyword often has a better ranking, so, if you want to obtain results through the site, may wish to increase the budget to try to find a reliable network marketing services company, this is the mainstream of the future, but also the highest cost performance options.
At present, there are a large number of outstanding network marketing services company, of course, deep Network Marketing planning agency may be a good choice for you, may wish to judge from the effect of our own website.