Love in the breath: "Three dads" air purifier

A February 2014 Haze day, Daisai, Chenhaimai, Song Yanan gathered in a restaurant in Beijing, chatting about the children. Song Yanan Although the youngest, but already have a pair of children, despite careful care, but after the babies were born repeatedly have several respiratory diseases, make song dearly unceasingly. That period of days, consecutive days of PM2.5 exceeded the air pollution problem once pushed to the forefront of public opinion, people have to wear masks travel, or choose to stay at home. But a study suggests that indoor air pollution degree is 2-5 times more serious than outdoor air, while children and infants stay indoors longer than other people, they breathe faster, more exercise, and small body, nasal cavity short, nose hair less, the barrier to air pollution capacity is less than one-fourth of adults. The World Health Organization's data also confirm that 100,000 of people worldwide die from asthma every year because of indoor air pollution, and 35% of them are children. At that time, Chenhaimai's youngest son was about to be born, and Daisai's wife was due at the end of July. Looking out of the window for a long time, three fathers/expectant fathers began to study how to buy the best air purifiers at the dinner table. Light oneself research not, still have to consult expert, so three people also found with air purification industry background Li Hongyi. Li Hongyi openings to ask, you are going to buy the purifier Cadr value is how much ah? Three of people were stunned, which is a term they have never heard of. Li Hongyi went on to say, now filter PM2.5 the best purifier is Switzerland's IQAir, a Taiwan more than 10,000 dollars; most of the market, the use of activated carbon adsorption of formaldehyde, but the life of activated carbon is about 5 years, the operation of a period of time does not replace the filter, may be more harmful to the formation of two of pollution. If you want to give your children to make, you have to remove formaldehyde, filtration PM2.5, but also sterilization, to ensure safety, but now there is no such function is the best purifier. Otherwise you buy two IQAir, the bedroom a living room one. "Listen to Li Hongyi words, three people feel a burst of sadness, spend a lot of money to buy more than 10,000 purifier, unexpectedly not the best, but also let the baby vulnerable body continue to endure the bad air." But soon, a bold idea sprouted up in the three-person discussion: Since there is no market, why not make a world of the best "air purifier" for children? Millet Mode + Father Spirit of more than 700 infants and young parents have done a survey, three people found that more and more parents are concerned about the harm of air pollution on children , but also willing to buy air purifiers; If there is a child-specific air purifier, parents pay more attention to its purification efficacy, ability to remove bacteria and safety. The results are no doubt good news, meaning they found a pain point for mom and dad-and that's where the business is. In the film "The Violin of Steel", dad in order to realize his daughter's music dream, in the dilapidated plant, with a Russian literature, and friends with steel to create a real piano. Today, there are three of fathers who have no experience in making their own children and more children able to breathe cleanAir, determined to make an air purifier. But what do children's air purifiers do? What components are needed? It can be no better than these products on the market. A series of problems lay before them, and they made another decision: they must pull Li Hongyi into the occupation. Li Hongyi Occupation, several people also studied for several days on the market most of the purifier, technical program comparison: Card value refers to the clean air output ratio, is the air Purifier product performance of the most core indicators, representing the unit time purifier can purify the air volume. In addition to the use of activated carbon, purifier and electrostatic absorption technology, this purification method, although removed the cost of replacing the filter, but in the production of static electricity also easily electrolytic air, produce another pollutant-ozone. Once the ozone enters the respiratory tract, it reacts with cells and tissues, causing greater damage to the human body and even weakening the lung function. And the purifier is commonly used ultraviolet (UV) sterilization, not only low irradiation energy, weak penetration, can only kill directly irradiated microorganisms, there is the danger of radiation, can not directly illuminate the human skin. These cleansing methods are dangerous for adults, not to mention children. The purifier to be done, then, must minimize the possibility of these potential injuries, and all aspects of the target are more than the existing machine. This is like Lei was the first to do millet mobile phones, not only run to the highest, but also to achieve the limit price. Moreover, we should have more than Luo craftsman Spirit also serious ' father Spirit ', in addition to product beautiful, but also inject love into products, can let their children dare to use, let the family proud. With this business plan, Dai, Chen, song three people to Gao Capital Zhang. That's another PM2.5. Haze days, after talking in a café in Wangjing for a few hours, Zhang decided to lend them 1 million dollars for a bridge loan. The two sides agreed that if the three people can complete the purifier before September, then cast 9 million dollars, and if it fails, the 1 million will be returned to him. Recalling the scene, Daisai was still very excited: At that time did not expect him to be so quick to determine the investment intention. Later Zhang told us that you told me those patterns ah technology ah I did not listen to, is ' to the children to do an air purifier ' this idea touched him. Because he is also a father. "Three dads" founder Chenhaimai, Daisai, Song Yanan, Li Hongyi (from left to right) the ultimate safety of the purifier direction has, the funds have, the product also poor a good name. Think of three founder is father, Li Hongyi and another two professional and technical personnel is also father, even Zhang and other investors are dad, so many three fathers "to make a safe air purifier for children together, the name of the product is inferior to call three dad." After the design of the repeated consultation, down again, three fathers children's air purifier finally selected 3M company of the United States of Origin top filter, the use of 3 independent filters of 7-layer filter structure, thickness reached 27 centimeters, to ensure that the output air cleanliness requirements. In the nail removalAldehyde problem, three fathers introduced in the military technology specifically for the submarine to eliminate formaldehyde, toluene and other harmful gases of the patented products, through adsorption enrichment, reaction curing "two technologies to generate stable harmless compounds, reduce children because of living environment decoration, furniture and other pollution caused by the potential risk of leukemia." The critical Cadr value also reaches a high standard of 550 (the general purifier is about 300). Different from the ordinary purifier only detect air quality level, do not show the specific value of the practice, three fathers also in the Purifier built-in PM2.5 detection sensor, and the third party climbing rattan technology PM2.5 detection platform, through matching app display PM2.5 index. CEO Daisai said that the use of three father children dedicated air purifier, the normal home environment outlet output air quality can reach PM2.5 particle content is lower than 0.005mg/m3. In the future, three dads will add a two-dimensional code on the product packaging, the user will play a short video after scanning, showing the machine in the factory before the actual PM2.5 test. If the test is not qualified to repair, never let the zero-particle machine factory sales. In addition, the appearance of the purifier uses rounded corners to transition, to prevent children from knocking on the bottom, to form a 360-degree free wind cycle, so that children can be able to call clean air regardless of the crawl, the top of the outlet tilt upward, loop bending, to avoid direct blow to the child's body, but also to prevent the finger card into danger. In the matching app, set the intelligent and manual two mode, intelligent system according to the air quality automatic switch, adjust air volume, but also through the app manual switch machine. In order to make the present product, Daisai and Li Hongyi do not know how many fights: I told Lao Li, you this outlet to me to 0 particles; you plan to go beyond so much budget and redo. Lao Li is also very wronged, you have to make sure that the filter thick air flow, but also to reduce costs and the best components, in the end how to do? Later, two people unexpectedly not noisy, because the thought is to give the child to do the purifier, that must do extreme, cost ah, rework Ah, is worth. "The future and challenges on the morning of August 29, three fathers held a new product launch, officially launched this special for children's air purifiers." After the amount of postpartum, three fathers will be in Beijing east, the cat and the official website for online marketing, aiming at the one or two-line city crowd. In China, the rate of air purifier is less than 1%, and in Europe and the United States this number is about 40%, this is a huge, has not been fully developed market. The biggest challenge for three dads is how to get the new brand to gain the trust of the users, to penetrate tens of thousands of infants and children, and to become a necessity for life. In addition, due to the process, material supply and production line problems, it takes about 1.5 months to make a batch of machines, the initial production is not too high, this is the test of three fathers. But we believe that good products can speak for themselves. What's more, what we do is such an extreme, loving product. "In the future, a few dads planning, three dads" brand, will continue to delve into the smart home fieldAnd make more love products.