Love Shi da pan

Love Shi da pan. Information pictures

Jing-dong, Fidelity admits the thickness of the pot is thinning.

"Special" in the online shopping platform to become a "low match"? Yesterday, for the outside world to question the sale of the Jingdong Mall on the sales of the pan wall and supermarket counters the same model of the thickness of the product compared to the story, Jingdong and Hermes responded by acknowledging that the thickness of the pot with which the consumer complained was indeed thinning, but that this was "due to the batch problem of different commodities", And pointed out that Jingdong sales of AI Tatsu electrical products and physical stores to buy goods to enjoy the same quality assurance. It is also emphasized that the new technology is used in the thinning of the products. Industry insiders believe that, although there are a small number of online shopping platform "special products", but manufacturers will not use the same model to take the "different treatment of various channels," the risk.

Wen/journalist Liu Nio

Mr. Liu, the consumer of Tianjin, recently complained to the sound of the economy, "every day 315", he bought in Jingdong Mall of the love of thick wok with the previous purchase in the entity shop the same model products, weight is not the same, "from the supermarket to buy the pot is 5 mm thick, and from Jingdong Mall to buy only 3 mm thick", and Mr. Liu also found that Jingdong will exist "to ensure the original standard configuration" and other words removed. "Online shopping products really exist" special "? ”

Beijing East yesterday to this made a clear response, said Jingdong mall is Ai Tatsu Electric Co., Ltd. authorized by the network dealers, users can enjoy a perfect invoice with the after-sales service, "and in the physical store to buy goods to enjoy the same quality assurance." Beijing East also stressed that Jingdong Mall sales of all the love of products, and in the physical store sales of goods exactly the same, there is no special issue.

And for users in Jingdong mall to buy the love to reach the pot thickness difference problem, Jing Dong side after understanding, "this is due to the batch of different goods", and pointed out that "if the user has any quality problems with the purchased goods, you can contact Jingdong Mall's customer service, Jingdong Mall will do its best to solve." ”

Chen Meirong Group vice president of the company further explained to our correspondent that the product does not exist "Jerry" and "special for online shopping" problem, he carefully examined the product information and drawings, "the thickness of the pot is thin because of the adoption of a new process", Chen Meirong said, There are consumers in the use of old products in the process of feedback weight is too heavy, love is so with the "spinning process to replace the thickness of the process of stretching," the new product of the lower part of the old paragraph to retain the thickness of the upper part of the appropriate mitigation, so that "not only reduce the weight of the product, use more lightweight, but does not affect the use of wok effect.

Chen Meirong also said that the new products not only in the online shopping platform sales, in the physical store also sales, "there must be no online shopping and physical shop quality differences in the situation."

Yesterday in a supermarket, the love of the counter, sales staff told reporters, love the frying pan even the same model, "the product may also exist to replace the new products." But the replacement is "a new process" or to "save costs", the sales staff said "not clear."

Industry: Special products for the net purchase less than 1%

Zhiquan, founder of Bowser Shopping Network, told our correspondent that online shopping platform does have to cater to low-cost demand for the use of the product, but this "special" products in the domestic current number of online purchases accounted for a very little, "I guess not even 1%", and for the above incident, He also believes that manufacturers use the same model to differentiate between different channels is not very likely, "if you want to distinguish between the network to buy a platform, you can use another model does not let consumers detect, there is no need to take this risk," Zhiquan said.

A source who declined to be named said online shopping platform "old", "tail goods", "low match" product proportion will be larger, but generally speaking, large network shopping platform will be marked these situations, "otherwise the dispute, the network shopping platform can not afford this responsibility." ”

Reporters learned that at present, including Gome and suning as well as some of the electric dealers in the price war, offering a large number of "special for the machine" to declare the price advantage, but the domestic special market in the past few years, the results are not outstanding, "special this is a need for end consumer demand has precise control of the technical work, the need for strong product planning capabilities, The domestic channel business in this respect ability still want to raise ", Zhiquan thinks.

Industry watchers point out that China's online shopping platform has developed rapidly, and many kinds of capital have been confronted with the situation of profitability, how to fine operation, not to let consumers lose confidence in the online shopping platform is a problem that every online brand needs to solve.