Low quality low price vicious circle "forced to flee" Shanzhai netbook

"A netbook (mainly used to surf the internet, a low-cost laptop) margin space is only 10 yuan ~50 yuan, we can not make money. A large number of shanzhai books and seeds manufacturers have or are exiting the market.　　"Shenzhen Rising Sun Albert Wu Lingyun early this year deliberately made a" netbook forefront of the market magazine, originally hope to use the popularity of netbooks also earn a, but the cycle of the netbook market, let Wu Lingyun began to worry about the fate of the magazine. Low price, low quality caused by the vicious market cycle, continues to affect the entire domestic netbook market development. Wu Lingyun revealed that the Shenzhen Huaqiang North China Electric Plaza and the electronic communications market, is originally a Shanzhai netbook distribution center, but in recent months a large number of Shanzhai netbook has withdrawn cabinet, "almost two-thirds of the netbook counters are empty." "CBN reporter recently in Mianyang, Sichuan and Hunan Changsha traveled around the local mainstream computer city, but also difficult to find a fake netbook.　　Hunan Yiyang Computer dealer Li Chuang told CBN Reporter, the current consumer acceptance of the netbook has just started, even the brand netbook sales have not go up, not to mention the lack of quality and after-sales service protection of the cottage net. Market has not yet formed CBN reporter at the beginning of July in Mianyang, Sichuan Bai Teng Digital Plaza noticed that the netbook products have not yet become the computer city's sales hot spots, even Asus, Dell, Tsinghua Tongfang, the Great Wall and other brands of netbook products are also few people. Although CBN reporter in Bai Teng Digital Plaza next to the computer accessories market to see the cheap Shanzhai netbook, but simply attract the eyes of the people.　　Hunan Changsha State Storage computer in the city of the Great Wall, Lenovo, Asus and Shenzhou brand notebook computer counters, the proportion of netbooks, although more than One-third, but the entire computer city reporter only found two shanzhai netbook, the price is only 1900 yuan, also basic nobody. "The netbook market needs a nurturing period. Li Chuang revealed that in Yiyang he did not see a cottage netbook, his store one months to sell 10 or so traditional notebook computers, but the monthly sales of netbooks only four or five, but also Shenzhou, the Great Wall and Acer and other brand netbooks.　　Although the 3G has been started, but the carrier propaganda Thunder, to the benefit of the rain, Li Chuang said, the current in Yiyang to buy 3G netbooks are very few, a 3G netbook generally to 3000 yuan ~4000 yuan, and then pay 1000 yuan a year after the internet fee, for ordinary consumers, this price is difficult to accept. Sun Yilie, sales Director of Netbook Design Inc., told CBN reporters: "3G Netbook market is originally for the entire net, but from the current domestic operators 3G Netbook sales situation, the incubation period may be longer than expected, the main reason is that wireless internet fee is too expensive, audience groups are limited. "The slow growth in the domestic netbook market is a huge drop from the expectations of those who scrambled into the netbook market early this year. "The original thought that Shanzhai would occupy the market as fast as a cottage phone, and it now seems likely to take some time." "At the end of last year from the mobile phoneA top maker of netbooks said the netbook business had been suspended, and netbook manufacturers similar to the situation had a large number of them in Shenzhen. Price kill to "bottom line" "As long as not lose or small loss, the netbook seeds and nuts will be shipped." Hu Nio, chairman of the Shenzhen Sound Company, a netbook design company, points out that the price war has turned the entire netbook market into a mess, with quality-guaranteed netbooks being flooded by low-quality and Low-cost Shanzhai netbooks through the National 3C certification. Many Shanzhai netbooks in addition to the motherboard and CPU is authentic, including display, power, keyboard and other major accessories used are low-quality, even second-hand accessories. So the Shanzhai netbook can be shipped at 1500 yuan and 1400 yuan below.　　On the contrary, there is a quality of the brand netbook goods prices at least 1650 yuan, such as Foxconn produced by the price of netbooks are generally around 1650 yuan, and a group of orders at least 10,000. Under the vicious competition of Shanzhai netbook, the margin space of the whole netbook industry chain is compressed to the minimum. At present, the optical material cost of netbooks will be 1300 yuan to 1400 yuan, manufacturers per netbook Maori space of up to only 30 yuan ~40 yuan, and the foundry design link of Maori space only 20 yuan ~30 yuan. "Input and output are not proportional to the market price of the netbook suddenly killed to the bottom line." "Shenzhen Huayu High-tech Co., Ltd. General manager Shi Zhizhong recently also temporarily abandoned the domestic netbook market, and will focus on overseas emerging markets." "Non-mainstream netbooks have less than 5% gross margins in the domestic market," he said. On the contrary, the profit of overseas market basically has 30 dollars/Taiwan. "Shi Zhizhong said. Sun Yi Smile also said: "The company monthly netbook shipments are in more than 60,000 units, of which more than 40,000 units are exported."　　"The current brand netbook retail price of about 2000 yuan, compared to the hundreds of-dollar mobile phone is almost several times more expensive, based on this company many customers are looking for well-known brands to do the OEM." CBN reporters from a number of netbook manufacturers learned that the original Shanzhai netbook manufacturers rushed into the market is the real reason is that if the netbook price is cheap enough, the market positioning space will be greatly expanded, in addition to two of the purchase of the crowd outside, the widest rural market may also start, Use netbooks to squeeze the share of desktop and laptop computers. But because of quality problems and vicious price war, so that traditional notebook computer channel to the Shanzhai net. "If sell a notebook computer can make 300 yuan ~400 yuan, and sell a Shanzhai netbook only make 100 yuan, still worry about after sale question, you will choose who?"　　One operator of the national storage Computer City said that it had purchased a few Shanzhai netbooks and sold them only now. Hu Nio revealed that at present, Intel and Granville have begun to overhaul the Shanzhai netbook market, and strengthen the design of netbooks.　　For example, Granville demand netbook must pass 3C certification and GMB Alliance certification before the Blue Express service platform can be docked. "The netbook market in the first half of this year has been frothy. "Granville-Sheng CPU Platform Division Asia-Pacific Business deputy general Manager Huangyi home to CBN Reporter said, only thoroughly solve the netbook product quality, after-sales service and application bottlenecks and other three major issues, the netbook market can move forward cycle.