Loyal users are not mirrors Web site diversity development is a trend

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As users use search engines, the higher the level, webmaster rely on the extent of the search engine will be deeper, according to incomplete statistics, the current small and medium web site traffic almost 80% of the flow through the search engine, but small and medium-sized sites loyal users are few, can only be about 80% of the 1% or even lower, Visible through the search engine to transform the flow, conversion rate is very low, once less search engine this tree, the site may even run down will feel unusual difficulties! So now the website wants to obtain the quality promotion, must from the multiplication development to seek the success key!

So what is a pluralistic development? As the name suggests is not able to hang on a rope to carry out a single marketing, in fact, in addition to the flow of SEO optimization, but also through the soft marketing, classification information and forum posts, using the common domain name input errors converted to the flow, of course, there are many, for small and medium sites, It is impossible to do every kind of very perfect, must learn to prioritize, this is the right way to diversify development!

One: Enhance the attraction of the website

How can a website have a strong attraction, that is to stand on the user's point of view, users visit a website, no matter is accidentally entered a website, another reason is the purposeful search content into these sites, if these content for the user is very attractive, naturally can attract these users two times return , and the success of the site is that those users can be a large number of repeat customers!

Attract repeat customers, that is, we often say loyal users, enrich the content of the site is one of the main methods, this is also the premise of diversified development of the site, so that all kinds of channels over the flow, can be smooth in their own website to find the content of love, and therefore happy to stay, this is very successful! However, in the content construction, but also pay attention to some misunderstandings, such as the update is not regular, the depth of the site content is very deep, so that users need to click many times before they can find specific content, and the other content and title must complement each other, can not become those simple title party, from these details Can really build the content that lets the user like!

Second: "Fraud" to increase user loyalty

Let the user come in, come in to let the user reluctant, this is the essence of the site success, the first natural to stimulate users, so that users in the early days of use, such as the gift of a certain virtual currency, so that they can get a lot of useful information on the site or help, Of course, every help will be deducted the corresponding virtual currency, to give them a lot of ways to get virtual money, they have to be interesting and unable to set obstacles, or many people will not spend their time earning these currencies, such as what activities or things, through mutual interaction, While playing at the same time can also get a lot of virtual money, for users, in the promotion of their loyalty, but also let them benefit from the site!

Third: At the same time make money to remember the importance of the user experience

After the diversification of the above development, I believe that the site has a considerable number of loyal users, at this time may also have some profit on the site, these ways must be very careful, not every kind of profit is suitable for their own site, such as some are bent on doing regular websites, Then the advertising alliance's profitability will be carefully screened, can not let the content of the Advertising Alliance appear on the site is very abrupt, the window ads can not be put to meddle, in general, in the development of the site diversified profit model, we must always remember whether these profit models affect the user experience, the so-called entrepreneurial easy, yeh difficult, When the loyal users, we must find ways to retain these users, not wanton squeeze!

Diversified development for small and medium-sized sites, has been an unstoppable historical trend, if you still blindly want to rely on the search engine to get huge development, it is doomed to failure to end! Take the road of diversification, the development of their own loyal users, is the ultimate way to manage the site! This article by www.xiaoshuoya.com Original, reprint please specify!