Lu: The function and operation method of inner chain

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SEO optimization To do our friends have been stressed that "content for the king, the chain for the emperor," then how should the specific operation? Today, Wuhan SEO brings you the content of the site is how to update, recently found that some sites are entirely for the update and update, write the content of some completely and the site did not contact, There is a direct copy of the article to update, (this time a bit busy, their own blog is also a direct copy of the article in the update, resulting in a snapshot of the blog is still in 7th, it seems that this article also has its own original AH), we write in the station when the article, we must do a good job within the chain of operation. Only do the internal chain operation, the overall weight of the site can go up, in order to do more flowering, first of all, we understand the concept of the chain below.

Within the chain, as the name implies is the same site under the domain name of the content of the link between the pages (their own site content linked to their own site's internal page, also known as the link in the station).

Know the meaning of the chain, then the specific role of the chain?

1 easy to control, low cost

You can directly on your own station to deploy, unlike the external link of the uncontrollable relatively large, the need for a large number of purchases or long-term accumulation to achieve a stable SEO effect.

2 Improve indexing efficiency

Help to improve the search engine on the site's crawling index efficiency, conducive to the site included. A page to be included, first of all to be able to be search engine spiders crawl to, spiders crawl track is a link to another link, want to make search engine spiders better crawling, generally need to guide through the reverse link, but the crawl inside the page needs good internal links, if not pay attention to form a dead chain broken chain, Spiders can not climb up, also not well included.

3 Push website Rankings

The importance of internal links is also mentioned in the previous tip for fast promotion of keyword ranking. Good site internal link strategy can promote the ranking of the site. In front of the search engine, a link on behalf of a vote, the external link is the site between the votes, and internal links to represent the site of each page to vote. Supporting a specific page with a large and moderate number of internal links helps to focus the content page theme, prompting the search engine to identify which pages are important in your site, and pushing the page rankings. Therefore, in the process of search engine optimization, which pages in the site to participate in the main keyword ranking competition, we will generally take the key to highlight the main key words of the internal links, so that the theme of the core keywords in the search engine more ranking advantage.

4 Help PR delivery

Internal links also contribute to the transfer of PR, the average site authority of the website. Internal links are also the search engine to calculate the "reverse link" within the scope of the more internal links to the page will usually get a higher pr. First of all, to give a simple example to confirm that a reasonable internal link of the site is almost no need to exchange links with any site, PR can reach more than 3, is this truth, this is why often large web site pr higher reason. Some articles on the page or PR transmission is not very ideal, we can consciously do some more internal links in the past, which can promote the inclusion and improve rankings.

5 Increase Site Traffic

Internal links can improve the user experience, increase PV, improve the number of visits. Performance for related articles, hot articles, the latest articles, such as internal links can easily improve the user's access experience, the more excellent deployment of internal links, the page is clicked the greater the chance, the more obvious PV increase. These related articles of internal links can not be abused, should be as far as possible to link to similar topics of the article, or not to improve the user experience.

We already know that the inner chain has so many benefits, so how do we operate?

1. For some of the articles that appear in relation to other content of the vocabulary, you can add a corresponding plate or article links. For the more important keywords can be directly linked to the home page, this will increase the weight of the home page.

2. It is best when you write the article, there are other keywords, just want to write the next article what content, get a title out directly linked to the next article, to achieve the effect of ring-ring phase structure. This we write the article when we can get a resource list, the title of our article to make a record, then you can do direct operation.

3. For the more important key words in addition to do on the link, but also to the keyword bold color processing, this will also be very good highlighting keywords.

4. In addition to do in the chain, the article in the link should not be too much, preferably in three or so better. (This time operation, according to the situation, the most important thing is to do natural and reasonable).

5. Finally, links appear in the location is also fastidious, many people recommend links appear in the article's first or tail.

6. Within the chain must be natural and reasonable, a coherent word do not separate to do within the chain!

About the role and operation of the chain today to share here, hoping to give a friend the actual role, if you feel that writing is not perfect, please leave your valuable comments, we exchange learning, so that we can go farther.

Article author: Lu Guo Crawford if need to reprint please keep the link address http://www.iata.net.cn/1038.html like to share!

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