Luxury throw is the hardest hit by fakes, cargo doors blow up electricity

From the exposure of fakes can be seen, the emergence of fakes are the third party platform merchants, and luxury products are the hardest hit

Just high-spirited from the United States two major stock exchange return of the Poly-Mei excellent products and Jingdong, the celebration of wine just drink, was the media exposure platform to sell luxury goods fakes. "Fake door" immediately in the consumer and the industry caused a stir.

Poly Mei Excellent products, Beijing-east and other electric business

Sell Fake goods wantonly

reported that in the Poly-United States excellent products June 15 that round of famous selling, shoes Powertex sell the first column and the second column position, are given to the two known as "the lowest" and "Official authorized authentic" special selling brand--armani and Burberry. And hide these two brands behind, it is Cheung Peng Heng Industry vest.

And Cheung Peng Heng Industry's business license and tax registration certificate shows that the company's operating projects include landscaping services and chemical products in as many as 31, but did not sell luxury goods import and export and agent import and export business projects.

Similar suppliers are not uncommon in other online shopping platforms, which, according to media reports, sell 12 percent of luxury goods to Qing. And Cheung Peng Heng Industry Company also in other electronic business platform sales, according to the company's internal documents, its name on the Gome online named "Hundred Na Luxury", Amazon is "Heng industry luxury", and shop 1th on the platform of the online shop is simply the name of its company.

At present, most of the Beijing-East shopping column is a number of Beijing-east certification of "overseas purchase" Third-party stores in the sale of purchasing products, and Cheung Peng Heng industry to do the "hundred fashion" is one of them. In the Jingdong fashion shop, at present, there are more than 600 products, including CK, Armani, Burberry, Prada, coach and other luxury brands of shoes, bags, clothing and other products.

And when the consumer discovers the problem, even if call the service telephone of the electric business platform, will also be transferred by the fake supplier to deal with, even if the complaint is far beyond normal phenomenon, the electric business platform still ignore, against the third party seemingly strict terms in front of these companies riddled with holes, became a decoration.

"Poly United States, only goods will, a shop, Jingdong these are propaganda said to be authentic, but the result is shoddy fakes, people how to rest assured in the above to buy things!" Consumers can not help but sigh.

Third-party platform shop selling leave

Luxury goods are the hardest hit of fakes

Losing the trust of consumers will undoubtedly be a dead wind.

Poly-Mei and Beijing East yesterday also to respond to the matter quickly, have said that Cheung Peng Heng industry has been closed processing, for the shop in the purchase of goods consumers, can be unconditional return.

The United States said that in the company's third-party platform for the qualification of commercial tenants in the process, the company has produced a complete business license, related commodity authorization, related goods import declarations, as well as with a number of electronic cooperation information. We are conducting a thorough re investigation of the company's qualifications and sourcing. Not ruled out according to the final investigation, "Cheung Peng Heng Industry" to take relevant legal measures.

Jingdong related officials to the "securities daily" reporters that Jingdong will be fakes as the company's sworn enemy to the relevant fake sellers, the company related to the strict punishment measures. Since 2014, Beijing-East has been increasing the level of sampling of platform merchandise, weekly sampling of not less than three times, and sampling coverage of all categories.

But even so, fakes still appear on the platform of the United States and Beijing East. As the electric business platform, for the third party platform qualification review and the loopholes in the business process, Poly-Mei and Beijing East can not be avoided.

From the exposure of fakes can be seen, the emergence of fakes are the third party platform merchants, and luxury goods are the hardest hit.

The category expands the pressure to be big

Fake doors hit electric dealers

In fact, if you understand the whole industry chain situation, you will understand the phenomenon of the electric dealers appear luxury goods.

The biggest embarrassment of the luxury electric business industry is the problem of supply extension--the lack of brand authorization from brand makers or the scarcity of luxuries itself leads to insufficient volume. Do not get the formal authorization, can only fill the fake, leading to the consumer and the brand double pursuit of the complaint; even if authorized, brand dealers often do not get enough volume, can not meet the needs of consumers in the amount of purchase.

And beauty makeup started by the United States and 3C started the Jingdong and the main department store 1th, the reason will wade luxury of muddy water, no outside is a category expansion pressure.

In the United States on the listing, there is analysis that, for the United States, listing is also to help its future from the single beauty industry limitations of the opportunity. When the enterprise developed to a certain stage, rely on a single market can not have enough security. This kind of "uneasiness" is especially prominent in the field of vertical electric business.

No one wants to cling to an industry, even if the industry is making money, the analysis says. After the listing, the Chen Au, which has more money, will certainly expand the category, and perhaps consider taking over a more comprehensive female market and completing a broader layout.

And the rush of category expansion, especially in the supply of serious luxury goods in the field of expansion, so that the United States and Beijing East rushed between the fall.

"We are both a fast-growing company and indeed a young company," said Ju Mei. How to ensure the quality of new products such as watches, this issue will become our eternal caution.

Jing Dong also told the Securities Daily Reporter that will be further to the platform of the sellers strictly comb, to the settled business more stringent qualification audit, upgrade the various regulatory measures, do their best to eliminate the emergence of fakes, and if the Third-party platform on the presence of business-related signs, will be combined with the power of the industry and Commerce departments, the fakes are confiscated.

Although Mo Dai, an analyst at China's E-commerce Research Center, said in an interview with the securities daily that the sale of counterfeit goods by electric dealers should be an individual act. But this kind of individual behavior to the electric dealer entire industry to bring the heavy blow is conceivable.

Fake can be off the shelf, shops can be closed, but the credibility of the platform so damaged, for the electric business, is the biggest doom.