M2C will become the mainstream of electronic commerce

Core tip: Through E-commerce channels, Chinese manufacturers have been able to shorten the supply chain, face the global consumer, fast out of the increasingly thin dead cycle of profits.

In the "No Business not electronic" today, the use of E-commerce transformation, m2c (manufacturers to Consumer, manufacturers to consumers) is the future development direction of manufacturing enterprises. At present, to Dunhuang network as the representative of the electric business platform dedicated to the practice and promotion of m2b (manufacturers to Business, manufacturers directly facing distributors). This is the necessary process to realize m2c, and it is the effective transformation channel of manufacturing industry. When the product is rich enough, the service can match with the international market, M2C will become the mainstream of the market.

Reshaping the supply chain

The advantages of "Made in China" cheap labor have ceased to exist, and the transformation and escalation are imminent.

Reshaping the supply chain can reduce market development costs and increase profits. In the Internet era of borderless commerce, traditional manufacturing enterprises through the electric business platform, can directly face the global market, as long as the product is good, thoughtful service, different color, different countries and regions of the buyers will patronize your shop, manufacturers do not have to through a large number of ground channels to open up the market. Through E-commerce channels, Chinese manufacturers have been able to shorten the supply chain, face global consumers, and quickly break away from the increasingly thin cycle of death.

Last year, online feather hair (feather-linked) sales were staggering, an opportunity to explore this blank market by interacting with overseas buyers. "Feather hair" one of the electrical business health and beauty industry top 2 key words, and then, in ebay, Amazon and other platforms hot up, in Yiwu, Zhejiang, and even the emergence of operating companies to put feathers into the market trend.

The traditional supply chain capital turnover speed is about 28 days, and in the electric business platform, can reach 7 days, or even faster. Through E-commerce, whether it is the village of ordinary women selling handicrafts, or Guilin small County factory, can receive orders from all over the world. Within a week, Chinese-made products will be able to reach Nevada State's shop and display them in Las Vegas dazzling windows. For manufacturers, this means that money will turn faster.

Using a Third-party platform

At present, many enterprises have realized: to put eggs in more baskets, the application of E-commerce to transform. However, the traditional enterprise transformation to do the electrical business is difficult: the lack of talent, no actual combat experience, especially the lack of overseas network marketing talent and mature electrical business technology and business team.

After the outbreak of the financial crisis, a luggage business owner said: "My past business is very good to do, Italy 10 people back in the bag inside there is one we do." Immediately, he shook his head and sighed: "Not now, fewer customers, orders are particularly uncertain, I hope to be able to transform." ”

Throughout the 2008, he was thinking about transformation. Later, the enterprise formed a team, the first use of domestic electricity trader trading platform, to do the shop business. The first year on line, the turnover of 3 million-4 million yuan, the third year more than 100 million yuan. He said that within three years, they have not only accumulated customers, but also received feedback from clients in real time. Enterprises according to these information quickly modify and improve product design, and gradually develop more in line with the market demand for best-selling goods.

For the transformation of the traditional enterprises, the electric business platform to do channels and brands, and then independent construction station, this model can be replicated.

Integrated industry Chain

The premise of E-commerce providing low-cost and efficient platform is to integrate the industrial chain. At present, some of the electric business Platform for international trade to provide information flow, capital flow, logistics and other services for China's small and medium-sized enterprises to provide a complete online supply chain, to help manufacturing enterprises online shop, open up the market, customs clearance, payment, integration of logistics, good after-sales service. Online trading, the most important thing is to build good faith and fair competition in the trading environment. To this end, the electric business has built a credit rating, risk prevention, dispute processing, audit and online filtering and shielding systems, but also through cooperation with third parties and other measures to help Chinese manufacturing enterprises in the international market to establish brand image.

In the exploration, there is a "pay for success" model, the Commission system, enterprises can be registered in the electric platform free of charge, only after the success of the buyer and seller transaction fees. This model is beyond the simple information service platform, so that the electric business platform and the interests of manufacturers bundled together.

The blue Sea of the future electric dealer

Currently, both the Consumer-to-consumer and the most common mode of electrical business, while some of the electric business focused only on promoting M2B, to provide Chinese manufacturers with access to global e-commerce channels, so that more manufacturers directly face international buyers, and then achieve m2c. Pushing m2c into reality, manufacturers should achieve "automated production, flexible manufacturing": Timely response to consumer response and requirements, directly from the consumer to undertake customized, small batch orders, through the automated system to achieve logistics, capital, supply chain docking, production products, and finally direct sales to consumers. At this point, m2b will smooth transition to m2c. In fact, in the United States, South Korea and many other developed countries E-commerce Market, manufacturers directly accept the situation of retail orders have been practiced for many years, Dell and other enterprises are facing the consumer customization needs.

Clothing factory owner Chen Jinhua said, customization, let him find great business opportunities. At the time, in the online buy section, he saw a Swedish buyer ordering jeans information detailing the design elements of jeans. Although the style requirements and Chen production of jeans are different, but he immediately according to the buyer to design, in the completion of the design, upload information on the day, he not only completed the order transactions, but also accidentally received several large orders.

At present, although domestic m2c market share is not big, but a spark can prairie fire. When Chinese manufacturers face consumer demand can respond quickly, and provide personalized products and high standards of service, M2C this blue sea.