Mai Lin or facing the threat of withdrawal from the city

When Jingdong Mall, Suning easy to buy, Gome Mall and other electric dealers high-profile "bloody battle", once as the first stock of the market, Mai Lin but only "low-key" act, and even less advertising marketing. As of August 18, the price of Macaulay 0.80 U.S. dollars, because the stock price of a row of less than 1 U.S. dollars, Macaulay or face the threat of delisting, and the recent announcement of the second quarter results added to the net loss widened to 4.9 million U.S. dollars.

According to the International Finance report, Zhu Mong, a management consultant, said, "The way to Macaulay is to find ways to grow and profit beyond the original model, and if a strategic breakthrough is not possible in the short term, it is likely to become a reality, but the platform is still valuable." ”

In the latest quarterly report, the company's net operating income for the Internet was $19.6 million, down 40% from the 32.7 million-dollar income of the same period last year, with a net operating income of 39 million dollars, a 58.7 million dollar decline of $ A year earlier, and a net loss of 33.6% dollars, The net loss for the same period last year was $3.4 million trillion, with losses magnified.

From the emergence of the halo of "China's first share", to become "1 dollar Shares", Macaulay only used a few 1.5 time. October 26, 2010, in Sequoia Capital investor Shen Nurtured, Mai Lin to "Dark Horse" posture Rob in Jingdong Mall, where the customer prudential products, when the company before the enterprise, landed on Nasdaq, the first day of the IPO price rose 57.36%.

"The capital market's patience is very limited, if cannot find out quickly, the active withdrawal is not a choice." "If you can choose to stay in the capital market, few people will opt out voluntarily," says Zhu Mong. The problem with Macaulay is that it can find a way to get out of the city, but at least for now, they haven't. Tang Xin also pointed out that, from the point of view of the Mai Lin's own perspective, if no clear strategic direction is found, it may be better to be forced to retire. This, in contrast, would reduce losses for companies and investors.

"The big platform electric dealer will eventually form a few market-splitting situation." "Zhu Mong that the days of vertical electric dealers may be even worse," the current vertical electric business enterprises do not have a sustainable development of an effective model, so must find a balance between growth, size and profitability means.

(Securities Times News Center)