Mainland China missed iphone 6 debut list sales in China or hit badly

Wan Apple's next-generation smartphone 6 is finally released, and as Apple's most critical and growing supermarket in China is naturally in the spotlight, it is surprising that mainland China is not on the starting list, and that the 19th shipments by the country's three biggest carriers are unlikely. It is understood that the 4.7-inch iphone 6 and 5.5-inch iphone 6 Plus will be booked on September 12, officially on sale on September 19, the first listed countries including the United States, France, China, Hong Kong, Canada, Germany, Singapore, the United Kingdom, Australia and Japan and other nine countries and regions, Does not include mainland China. At present, China's market growth rate has surpassed the United States, in order to achieve a new breakthrough, I am afraid that the three major domestic operators will be the key, while the increase in the camp, subsidies, cut marketing costs, such as the impact of policy operators are changing, and the mainland is not the first to start, the IPhone 6 sales in China or challenged. IPhone 6 sales in China will be hit by a big blow in the jobs era, Apple's start is always not found in China, largely related to China's laws and government policy, based on the Ministry of the mobile phone network license approval, the previous iphone in the domestic sale is accompanied by waiting and waiting, At that time, the only way to buy is to purchase overseas, or to continue to wait long after the parallel import channels. It was not until 2009 that China Unicom, the domestic telecoms operator, first introduced the iphone into China, and in the next 2012 years China Telecom (Weibo) introduced the iphone 4s,2013 to the iphone 5S and 5 c. At the same time, the Chinese market is becoming more important in Apple's strategic plan, which has been known to keep the iphone's average price above $600 since 2007, when Apple launched the iphone. In addition to the excellent performance of the iphone, huge carrier subsidies in several major markets have been key, including the three major operators in the Chinese market. According to incomplete statistics, the domestic three operators from the first introduction of the iphone to date, subsidy limit of more than 10 billion yuan. In such an important market, Apple last year put China in the first batch of countries to release. The iphone 6 launch of China's not in the starting list makes it tempting to think that the country's policy and operator's strategic adjustment has forced Apple to adjust its previous sales strategy in China. In turn, see the three major operators in the initial booking announcement, because the mainland is not in the first list, 19th shipments of the argument is also unlikely. Carrier high subsidy era ended due to the previous state-run policy impact, the three operators in the terminal subsidy, marketing costs began to reduce, there are policies also required in the next 3 years to reduce the total amount of fees accumulated about 40 billion yuan. At present, 50% of the domestic mobile phone is sold through the operator subsidy, this policy will inevitably affect the rival machine manufacturers, especially for those who excessivelyCompanies that rely on carriers to subsidize sales have a big impact, and Apple has the brunt. According to industry sources, Apple's iphone nearly 70% is shipped through the global operators, in the domestic Apple iphone price is very high, the reason can become an arcade, but also because operators provide a large number of terminal subsidies, so that users can afford the iphone. Tencent technology earlier exposed three operators or will cancel the iphone 6 subsidy, that is no longer the introduction of the iphone 6 contract machine, are bare metal sales, Apple sales will be likely to be a major blow. In addition, due to the rapid rise of domestic smart phones, in IPhone6 before the launch of domestic mobile phone manufacturers frequent new sniper, all will be the screen concentrated in the big screen, such as Huawei, ZTE, Cool, Vivo, Lenovo and so on. The iphone's market share is being eroded gradually in a cost-effective Chinese market. It is expected that the iphone 6, which will be listed in the second half of this year, may face unprecedented challenges at home. 4G is going to be a panacea. One operator told Tencent technology that the operator's lower subsidy would have an impact on the iphone 6, but wouldn't be drastic, since subsidies are not all canceled, but subsidies are reduced, from the past to a more refined operation. Indeed, for Apple's iphone, which can bring high-end users and high ARPU value (monthly per user revenue) products, operators will not reduce long-term subsidies, instead of focusing on the products to attract users, ARPU value is one of the most important indicators to determine the operator's profits. Especially in the 4G development in full swing during the three major operators, the iphone brings the flow of its data transformation is an integral part of the operation. The move may be the most positive, with China Mobile using the iphone and its relatively sophisticated 4G network to lure high-end customers to use 4G services to recapture lost users from rival China Unicom and Chinese Telecom. Although 4G users currently account for nearly 1% per cent of China Mobile's 787.3 million customers, this segment of the user will be able to bring a significant revenue in the future, and China Mobile wants to make 4G network users reach 50 million through a cost-competitive 4G data program. It is reported that China Mobile has sold more than 12 million 4G smartphones, and plans to sell 100 million 4G smartphones before the end of the year. Chairman Xi has said most 4G users use the iphone. At the recently moved interim results Conference, Xi said the IPhone 6 would be on sale in the first batch. With Mobile's contribution to Apple's performance, mobile is certainly the first of the three operators to have the iphone 6 on sale.