Manufacturers to mark Dropbox: Cloud storage China pitched

Jinshan software will own two or three years of snow hidden "Jinshan fast" pushed to the front desk. February 21, Jinshan Software announced the establishment of a separate subsidiary of Jinshan Cloud, will originally belong to Jinshan software fast disk business as the core business of Jin Shanyun. After the break-up, Kingsoft software only left WPS Office software products.

Over the past year, the American originator of cloud storage Dropbox is the star of Silicon Valley in the United States. A small team of dozens of people made a 4-year valuation of the business to 10 billion dollars. 2011, Apple also launched its own cloud storage products--icloud. Steve Jobs, Apple's former CEO, icloud the "Next great vision" product.

As a result, cloud storage has become the domestic Internet, telecommunications and other enterprises of the military battleground. Jinshan, Tencent, 360, Ali, Huawei, Lenovo, China Mobile and other giants have entered, even cool plate, 115 network plate and other small and medium-sized start-up companies have plunged into the industry.

But at present, a lot of domestic cloud storage vendors research and development investment in almost tens of millions of yuan level above, and the revenue is only hundreds of thousands of yuan or even millions of yuan level, some cloud storage vendors even basically no revenue.

To be a Dropbox in China

Dropbox has become a verb abroad, the company valued as high as 10 billion dollars

"Jin Shanyun's location is a personal data center. "February 21, Jinshan Software CEO Zhanghongjiang said, at present, Jinshan fast-disk users more than 10 million, Jinshan Cloud company will also Jinshan network of millions of T disk users in the bag." Zhang also will personally take the helm of Jin Shanyun CEO.

And a lot of domestic cloud storage vendors, Jin Shanyun also will Dropbox as the label company. Founded in 2008, Dropbox is an American renowned online storage service provider. Currently has 50 million users, 2011 revenue of 240 million U.S. dollars, is expected to increase revenue this year more than 150%, the latest round of financing of the valuation of up to 10 billion U.S. dollars.

A security manufacturer's marketing director told reporters that Dropbox is very popular abroad, has become a "verb", many users have storage requirements will be directly to say "Dropbox".

"2012 will be the year of the outbreak of personal cloud storage." Zhanghongjiang said that the rapid development of mobile Internet, the number of Chinese smartphone users will be over billion, personal entertainment, the advent of the era, these are opportunities. Previously, Limbode Springboard, a global IT market consultancy, had predicted a 2009-2014 annual composite growth rate of China's cloud-storage services market of 103% per cent, to $208 million in 2014.

Faced with such a huge cloud storage market, many manufacturers are close to the eye. Foreign manufacturers have Dropbox, Microsoft, Amazon, Apple, Google and so on, the domestic manufacturers are even more numerous, there are Sina, Ali, Huawei, cool Plate, China Telecom, Tencent and so on.

For cool disk, Jinshan fast disk and other personal cloud storage services for enterprises, the cloud storage services they provide are mostly the same, users do not need to use a data line, you can achieve the computer (Web, PC, Mac), mobile phone (IPhone, Android), such as multiple terminals, cross-platform data storage and synchronization.

"At present, the personal cloud storage market revenue is not necessarily very big, but it is the enterprise into the Internet, cloud computing area of good tools." Cao Kaibin, chief editor of China Software Network, believes that cloud storage is the most "approachable" and first-developed application in cloud computing applications.

Cao Kaibin told reporters that the storage needs of individual users can be met through a number of means, such as computers, mobile phones, u disk, hard disk, etc., this is not like the search function needs to be completed on the Internet. So the user picks up some of the data into the cloud, not all of it. Unlike search, cloud storage does not follow the Internet "a single big" feature, users will be more decentralized, each enterprise can use this to circle their users.

Sina Micro-disk to registered users of the initial space capacity is 2G, users as long as the continuous check-in, you can reward points, the capacity to upgrade to 15G standard. At present, Jinshan fast disk to provide users with 5G of free storage space, can be upgraded to 15G. The capacity to upload a single file is limited to 300M, no computer or cell phone.

At present, Jinshan fast disk has opened the API, received a large number of small and medium-sized entrepreneurs to apply, but also with Tencent, Konka, Kingdee and other manufacturers have launched a cooperation.

From individual market to enterprise market

"There are two different ways of thinking, and cloud storage vendors need to be positioned."

In addition to individual users, enterprise cloud storage is a more "money" area in the cloud storage market. At present, in the enterprise cloud storage market, Lenovo, Huawei, Ali and other enterprises are the industry leader.

The main requirement of personal cloud storage is downloading and sharing, because the user is a person, compared with enterprise cloud storage, process and architecture are simpler. The enterprise cloud storage needs to follow the enterprise organization structure mapping, carries on the beforehand permission setting, and completes afterwards the audit with the system. "This is two different ways of thinking, and companies that provide cloud storage services need to be positioned and focused." "Lenovo Cloud storage business director Luo Jinjin said.

According to Luo Jinjin, at present, Lenovo Cloud storage business type is mostly enterprise information storage backup, file archiving, and the company's business processes related to the flow of documents, domestic and foreign customers high-speed and efficient communication channels. In the past two or three years, belonging to the Lenovo Institute of Cloud storage Business, the annual research and development investment in tens of millions of yuan level.

Let Luo Jinjin unexpectedly is, Lenovo cloud storage more than 40% users are small and medium-sized enterprises, more than 50% of the user is a large enterprise, which is the primary small and medium-sized enterprises are the main users of cloud storage is far from judgment. It made him realise that the market for cloud storage was much bigger than it had imagined.

Huawei has long seen the big cake. At the end of 2011, Huawei formally renamed its cloud storage platform Dbank as Huawei's network disk. At the same time, Huawei provides 16GB of cloud storage space for MediaPad tablet users, and Huawei Cloud Mobile phone Vision (vision) has 160GB of cloud service space.

Prior to this, Huawei explicitly put forward "cloud, tube, end" strategy, which is the strategic focus of cloud integration. In 2011, Huawei set up the Internet division to focus on supporting cloud services.

"At the enterprise level, Huawei is primarily for telecoms and enterprise-class services, while for individual users, Huawei's cloud storage service is primarily for its mobile end-users." "Cao Kaibin thinks.

"The domestic cloud storage market, too many companies focused on the previous application, and the provision of platform services, cloud storage vendors are almost no." "Luo Jinjin believes that the key technology storage needs of cloud storage, distribution threshold is very high, consuming more resources, the requirements of the service provider is relatively high." Future Lenovo's cloud storage will break through two levels of PAAs (Platform-service) and SaaS (software as a service), he told reporters.

"The maturity of the domestic enterprise cloud storage service will take two or three years." At present, the demand for storage has emerged and will explode rapidly. But provide the service enterprise in the brand degree, the Trust degree, the service standardization also has the very big promotion space, and has not completely captured the user's heart. "Cao Yujie Analysis said.

(Responsible editor: Lu Guang)