March National group Purchase market total turnover reached 4.83 billion yuan, the chain growth of 18.1%

Absrtact: Recently, group buying navigation website Group 800 released the "March 2014 China Group Purchase Market Statistics Report", the data shows, the March national group buying market total turnover amounted to 4.83 billion yuan, the chain growth 18.1%, year-on-year growth of 106.4%, compared to last year's December historical highest value more than 470 million

Recently, group purchase Navigation website Group 800 released the "March 2014 China Group Purchase Market Statistics Report", the data show that the March national group purchase Market total turnover of 4.83 billion yuan, the chain growth of 18.1%, year-on-year growth of 106.4%, compared to the historical highest value of December last year, more than 470 million yuan.

The report shows that March group purchase items bought up to 73.65 million people, the chain Rose 12.5%, an increase of 77.6%, compared with the December 2013 the highest number of 2.426 million people; No. 36000 more than the history of January 2014.

According to the Regiment 800 breakdown data shows, March catering group purchase total turnover reached 2.9 billion yuan, Occupy March total turnover of 60.3%. And the corresponding is, the real category group buying accounted for continued to reduce the overall turnover in March only 130 million yuan, accounting for the overall sales of 2.7%. Integrated throughout the first quarter, the Restaurant group purchase turnover of up to 7.47 billion yuan, the chain growth of 34.1%, and the commodity group is only 400 million yuan, down 15% year-on-year.

and March group purchase all data innovation high corresponding to, reflects the overall price rise and fall of the group Buying Life index 娿 in March this year to 170, compared to two years ago up 44.1%. This means that users now purchase 100 yuan to buy products, only need to spend 82.7 yuan last year, only to spend 69.4 yuan, buy purchasing power shrink more than 30%.

Industry experts analysis, group buying Life Index can be reflected from a side of the whole group purchase industry development, group buy price rise, on the one hand, with the top 5 of the first group buy site began to occupy an absolute advantage, group buying site began to increase the purchase price to maintain gross margin; Also to some extent, the whole line under the preferential service industry, the original discount range under 30 percent of the purchase has gradually been with the discount range of around 30 percent-70 percent coupon industry.

and group purchase station and the effect of the giant integration began to gradually reveal, according to the Regiment 800 of the latest data show that this March, the Baidu glutinous rice and the public comments on the group purchase turnover of 530 million yuan and 1.1 billion yuan, including the top 5 in the top of the list of the first group of customers to increase the chain

Regiment 800 data analyst Kangkang said, Baidu glutinous Rice This can get so big growth, on the one hand because Baidu to its implementation of "unlimited support", through the PC Baidu search, navigation and mobile Baidu map, Baidu client to Baidu Sticky rice drainage; On the other hand, Baidu glutinous rice in March to carry out a number of large-scale promotional activities for the overall sales have greatly improved.

Kangkang that the growth of sticky rice for the general public to provide a good example, with the mass comments and micro-letter, mobile phone QQ, such as mobile entrance further running-in, the future public comments will have a lot of room for growth. But it will also depend on the pace of integration and the sustainability of the Internet giant's emphasis on the status of local life.

According to another group of 800 consecutive statistics, group purchase in the first quarter of 2014 total turnover reached 13.2 billion yuan, a net increase of 1.52 billion yuan, the growth of 13%. A net increase of 6.53 billion yuan, the growth of nearly 1 time times, to 97.9%; The number of participants in the first quarter was 210 million, the equivalent of an average of 70 million people per month to buy, and the number of sales group is also continuing to grow, the entire first quarter to No. 2.335 million, a net increase of 1.304 millionth period, increased by more than 1 time times, up to 126.5%.