Marketing has become a breakthrough for the electrical business

Unconsciously, E-commerce will be in the "cold winter" usher in the Spring Festival, in this low-key transition period, the electric business enterprise carrying a new Year of hope and pressure, marketing is not equal to burning money, not only in the field of electricity, through the network or other channels of advertising marketing is still a key to competition.

In this regard, the Speed network CEO Fan Feng that marketing capacity is one of the hard power of the electric business. Earlier, some industry insiders pointed out that China's Internet environment has become a "homogeneous" product breeding hotbed, so, better their own characteristics and differentiated "marketing" out is necessary, the internet rapidly changing, even if the wine is also afraid of alley deep, so marketing ability has gradually become the standard of Internet enterprises.

"Marketing ability also has the soft and hard", Fan Feng that, through the Alliance, network advertising and other means of input-output control system and ability, can be regarded as hard ability, through events, topics, leaders packaging and other news and Word-of-mouth transmission, can be considered soft ability.

At the same time, Fan Feng said, hard ability may be immediate, but the investment, the effect of short, soft ability needs to accumulate, the cost is small, but the effect is not necessarily very direct, the importance of almost.

In addition, the soft and hard means more depends on the enterprise's strategic direction and the fund present situation. The owner of the electric business enterprise who declined to be named said that, in most cases, marketing and income are symbiotic, in the spring, can expand market share through marketing; in winter, through marketing to turn the cold, marketing seems to have become the biggest breakthrough in the electric business.