Marketing mystery

A wine company in product planning, doing pricing strategy planning, and business owners argue, because my pricing is too high, each product is almost twice the original high, business owners feel the high Not normal, certainly can not sell. At this moment I said to the business owner: "If you only want to sell the original price, then we do not need to plan. The greatest skill of our curator is to sell a good product for a good price." I cite an example, "How much a cup can sell in the end" eventually convinced the business owners, fully proved the value of planning the value of product innovation, and now to share with you:

The first method of selling: the value of selling the use of the product itself, can only sell 3 yuan / month

If you put him in an ordinary shop just like an ordinary cup, with ordinary sales methods, maybe it can only sell up to 3 yuan, and may also encounter secret price cuts of hostess next door shop, this There is no traumatic outcome of value innovation.

The second kind of selling law: the cultural value of selling products, you can sell 5 yuan / month

If you design it as this year's most popular style of the cup, you can sell 5 dollars. Next door shopkeeper price move dark recruit estimates also make it, because your cup culture, directed at this culture, consumers are willing to pay more, this is the product of cultural value innovation.

The first three kinds of selling law: selling the brand value of the product, you can sell 7 yuan / month

If you put it labeled the famous brand, it can sell 6,7 yuan. Shop next door 3 yuan / a cried is useless again, because your cup is a brand of things, almost everyone is willing to pay for the brand, this is the brand value of the product innovation.

The first four kinds of law: the value of selling the product portfolio, selling 15 yuan / a no problem

If you make all the three cups cartoon style, combined into a suit cup with a warm, beautiful family packaging, named "I love my family," we recommend listening to the micro-signal salexue, called a cup of love, a maternal love Cup, a child's heart cup, selling 50 yuan a group no problem. Next door shopkeeper is 3 yuan / a cried throat is useless, a child will be pulling a mother to buy your "I love my family" family portrait. This is the value innovation of the product portfolio.

The first five kinds of law: the value of the extended function of selling products, selling 80 yuan / a can absolutely

If you suddenly found that the material of the cup turned out to be made of magnetic material, then I help you dig out its magnetic therapy, health care features, selling 80 yuan / a can absolutely. This time next door prophecy is estimated to be sorry to call 3 yuan / a, because no one believe 3 yuan / a cup will have magnetic therapy and health care functions, this is the extension of product value innovation.

The first six kinds of sales: the market value of selling products, selling 188 yuan / right is not impossible

If you place your cup with Magnetofacture on the zodiac and get ready for stylish couple packs, titled "Couple in pairs," or "Everlasting", for a birthday couple, sell a 188 Yuan / yes, will definitely give each other to buy what kind of birthday gift and brain-wrenching young people pay the money after they have forgotten to say "thank you", this is the market value of product innovation.

Seventh selling method: selling the product packaging value, selling 288 yuan / pair may sell more fire

If you have health care functions couple made of three sets of zodiac packages: one is affordable equipment, 188 yuan / pair; the second is beautifully loaded, selling 238 yuan / pair; the third is luxurious equipment, selling 288 yuan / Correct. To be sure, the final sale is certainly not the hottest 188 yuan / pair of affordable equipment, but 238 yuan / pair of exquisite equipment, which is the value of product packaging innovation.

The eighth kind of selling law: the memorial value of selling products, do not sell 2000 yuan / a unless the brain into the water

If this cup was celebrities such as Hu Jintao or Obama drank water, then Yang Liwei accidentally brought to space to brush your teeth, such a cup, do not sell 2000 yuan / a unless the brain into the water, this is the product memorial value innovation.

Marketing Decoding:

1, consumers often buy products, in addition to the use of the product itself, but more to buy a sense, culture, expectations, face, circle, dignity, respect, understanding, status and so on symbolic significance.

2. The same cup, the world inside the cup - its function, structure, function, and so on, remains the same, but as the world outside the cup changes, its value is constantly changing.

3, the same cup, using different value innovation strategy, it will produce different marketing results, if you can understand the meaning of planning, you will plunge into the "world cup" and can not get it?